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I'm Orla Kane, a highly commercial and results-driven marketing leader with 15+ years of senior management experience across energy, utilities, telecom infrastructure and FMCG. I specialise in developing authentic brands and brand strategies to drive business growth, and I excel at designing and executing integrated marketing, PR, digital and sponsorship programmes that raise brand awareness, acquire customers and boost retention. I’ve consistently aligned marketing strategy to business goals and delivered measurable ROI within multi-million-euro and smalI budgets. I build high-performing teams and operate with key stakeholders to accelerate growth for SMEs and global players. I'm currently available as a fractional business leader, partnering with organisations to shape market positioning, map customer journeys, and accelerate revenue growth through data-driven marketing, digital transformation and impactful external communications. I am open to working on a part time or project basis. I love working with ambitious, energetic people who want to grow and scale their business…I'm Orla Kane, a highly commercial and results-driven marketing leader with 15+ years of senior management experience across energy, utilities, telecom infrastructure and FMCG. I specialise in developing authentic brands and brand strategies to drive business growth, and I excel at designing and executing integrated marketing, PR, digital and sponsorship programmes that raise brand awareness, acquire customers and boost retention. I’ve consistently aligned marketing strategy to business goals and delivered measurable ROI within multi-million-euro and smalI budgets. I build high-performing teams and operate with key stakeholders to accelerate growth for SMEs and global players. I'm currently available as a fractional business leader, partnering with organisations to shape market positioning, map customer journeys, and accelerate revenue growth through data-driven marketing, digital transformation and impactful external communications. I am open to working on a part time or project basis. I love working with ambitious, energetic people who want to grow and scale their business

Orla Kane

Brand Strategist, Marketing Strategist, Content Designer, +2

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I'm Orla Kane, a highly commercial and results-driven marketing leader with 15+ years of senior management experience across energy, utilities, telecom infrastructure and FMCG. I specialise in developing authentic brands and brand strategies to drive business growth, and I excel at designing and executing integrated marketing, PR, digital and sponsorship programmes that raise brand awareness, acquire customers and boost retention. I’ve consistently aligned marketing strategy to business goals and delivered measurable ROI within multi-million-euro and smalI budgets. I build high-performing teams and operate with key stakeholders to accelerate growth for SMEs and global players. I'm currently available as a fractional business leader, partnering with organisations to shape market positioning, map customer journeys, and accelerate revenue growth through data-driven marketing, digital transformation and impactful external communications. I am open to working on a part time or project basis. I love working with ambitious, energetic people who want to grow and scale their business…I'm Orla Kane, a highly commercial and results-driven marketing leader with 15+ years of senior management experience across energy, utilities, telecom infrastructure and FMCG. I specialise in developing authentic brands and brand strategies to drive business growth, and I excel at designing and executing integrated marketing, PR, digital and sponsorship programmes that raise brand awareness, acquire customers and boost retention. I’ve consistently aligned marketing strategy to business goals and delivered measurable ROI within multi-million-euro and smalI budgets. I build high-performing teams and operate with key stakeholders to accelerate growth for SMEs and global players. I'm currently available as a fractional business leader, partnering with organisations to shape market positioning, map customer journeys, and accelerate revenue growth through data-driven marketing, digital transformation and impactful external communications. I am open to working on a part time or project basis. I love working with ambitious, energetic people who want to grow and scale their business

Available to hire

I’m Orla Kane, a highly commercial and results-driven marketing leader with 15+ years of senior management experience across energy, utilities, telecom infrastructure and FMCG. I specialise in developing authentic brands and brand strategies to drive business growth, and I excel at designing and executing integrated marketing, PR, digital and sponsorship programmes that raise brand awareness, acquire customers and boost retention. I’ve consistently aligned marketing strategy to business goals and delivered measurable ROI within multi-million-euro and smalI budgets. I build high-performing teams and operate with key stakeholders to accelerate growth for SMEs and global players.

I’m currently available as a fractional business leader, partnering with organisations to shape market positioning, map customer journeys, and accelerate revenue growth through data-driven marketing, digital transformation and impactful external communications. I am open to working on a part time or project basis. I love working with ambitious, energetic people who want to grow and scale their business

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional Business Leader at Orla Kane – Fractional Business Leader (Consulting)

September 1, 2023 - Present

Partner with SMEs and global enterprises to develop marketing strategies aligned with business goals. Clients include Guaranteed Irish and Enviroleak. Develop/refine market positioning to optimise differentiation, segmentation, and go-to-market strategies; lead customer journey mapping and value proposition development; drive digital transformation including website overhaul, content plans and social media planning.

Chief Commercial Officer (Corporate Strategy) at Delmec

June 1, 2019 - August 1, 2023

Led the company’s 5-year planning process and business plan. Introduced a balanced scorecard approach with financial, sales, customer and employee metrics; led strategy communications across markets. Drove Corporate Brand Development, external communications, internal employer branding and customer experience management. Built an enterprise sales strategy and a cross-functional team; implemented market intelligence, KPI dashboards and a revenue growth program.

Head of Group Marketing (Incl Reputation and Corporate Responsibility) at Bord na Móna

December 1, 2009 - December 31, 2018

Led corporate brand and reputation strategy across multiple business units (Powergen, Fuels, Horticulture, Resource Recovery). Delivered the first brand relaunch in 25 years, introduced CSR, and established sustainability reporting. Built cross-functional reputation and KPI structures, internal communications, and a structured employer brand; catalysed stakeholder engagement and corporate communications across B2B and B2C segments.

Board Director – Marketing Advisor at Guaranteed Irish

January 1, 2017 - June 1, 2019

Guided the organisation’s marketing and communications strategy as a voluntary director and marketing advisor, promoting Guaranteed Irish as a positive network with business benefits for members at home and abroad.