I'm a proactive digital marketing professional with extensive experience across E-Commerce, SEO, content marketing, influencer marketing, social media, user experience and performance analytics. I have delivered CRO, online PR and international campaigns for brands across B2B and B2C markets, with a track record of aligning strategy with business goals and commercial outcomes. I’m committed, ethical and driven, often stepping into fractional or contract roles to lead multi-channel initiatives and deliver tangible results. I value teamwork and collaboration, having led cross-functional teams on large, global projects and built strong partnerships with stakeholders, developers and writers to deliver high-quality digital experiences. I thrive in fast-paced environments and am focused on continuous learning, data-driven decision making and scalable strategies that support growth.…

Orly Dreier

I'm a proactive digital marketing professional with extensive experience across E-Commerce, SEO, content marketing, influencer marketing, social media, user experience and performance analytics. I have delivered CRO, online PR and international campaigns for brands across B2B and B2C markets, with a track record of aligning strategy with business goals and commercial outcomes. I’m committed, ethical and driven, often stepping into fractional or contract roles to lead multi-channel initiatives and deliver tangible results. I value teamwork and collaboration, having led cross-functional teams on large, global projects and built strong partnerships with stakeholders, developers and writers to deliver high-quality digital experiences. I thrive in fast-paced environments and am focused on continuous learning, data-driven decision making and scalable strategies that support growth.…

Available to hire

I’m a proactive digital marketing professional with extensive experience across E-Commerce, SEO, content marketing, influencer marketing, social media, user experience and performance analytics. I have delivered CRO, online PR and international campaigns for brands across B2B and B2C markets, with a track record of aligning strategy with business goals and commercial outcomes. I’m committed, ethical and driven, often stepping into fractional or contract roles to lead multi-channel initiatives and deliver tangible results.

I value teamwork and collaboration, having led cross-functional teams on large, global projects and built strong partnerships with stakeholders, developers and writers to deliver high-quality digital experiences. I thrive in fast-paced environments and am focused on continuous learning, data-driven decision making and scalable strategies that support growth.

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Language

English
Fluent
Hebrew (modern)
Fluent

Work Experience

Freelance Digital Marketing Consultant at Freelance / Fractional Contracts
February 1, 2024 - Present
Leading brands across digital channels with a focus on SEO, tech SEO including AI initiatives, content strategy and optimisation, content calendars, website analytics and updates; fractional work for Vodafone Group and other B2B/B2C clients; leadership of SEO and content initiatives and cross-functional collaboration.
Digital Marketing Lead at TM Forum
February 1, 2024 - June 1, 2024
Led all digital marketing activity for a B2B events association, increasing conversions to registrations, setting up and managing LinkedIn Ads and Paid Ads, leading SEO initiatives, and collaborating with developers on CMS changes; managed digital budget and SEO migrations.
SEO & Content Strategist Consultant / Project Manager at eBay
November 1, 2022 - January 31, 2024
Led SEO & content strategy, content gap analysis, content briefs, social content and calendars, website analytics, and collaboration with UX, analytics, product, copywriting and tech teams; Jira Boards & Confluence project management; AI tests with content; taxonomy and CRO considerations.
Digital Marketing Consultant (SEO & Content) at Sainsbury's Bank
March 1, 2021 - November 30, 2022
Led SEO and content strategy initiatives, migrations, and collaboration with finance and UX teams; managed content calendars and stakeholder communications; supported cross-channel optimization.
SEO & Content Manager at Publicis Sapient – Nissan UK
February 1, 2020 - March 31, 2021
Led all SEO & content activity for Nissan UK including forecasting, strategy, optimization, content migration and cross-market collaboration; managed site performance reporting for UK/EMEA; worked with central teams and local market leads.
SEO & Content Manager at Stellar Search
August 1, 2019 - January 31, 2020
SEO & Content Manager (Contract); led accounts, roadmaps, content calendar development, product descriptions, technical and content audits, and cross-team collaboration; CMS management (WordPress & Magento).
SEO & Content Strategy Lead at William Hill
June 1, 2018 - August 31, 2018
SEO & Content Strategy across WH sites; on-site and off-site optimization, blogger outreach, migrations; collaboration with blogger outreach and content teams to align with consumer intent.
SEO & Content Lead at Travelex
September 1, 2018 - January 31, 2019
Technical SEO and content leadership; collaboration with development and content teams; site-wide optimization and localization activities across global markets.
Senior Account / SEO & Content Leadership at PHD Media [Omnicom Group]
July 1, 2016 - May 31, 2018
Led SEO, CRO, UX, and content initiatives for Sainsbury's group of sites; oversaw a £2m account across SEO, native, CRO, UX, influencer marketing/outreach; cross-functional coordination and reporting.
Senior Account Manager (FTC) at MEC – WPP Group
September 1, 2015 - March 31, 2016
Managed Vodafone Enterprise & Talkmobile accounts; lead on content and SEO initiatives within a fast-paced agency environment.
Content Partnership Senior Manager at Starcom Mediavest – Publicis Group
June 1, 2014 - August 31, 2015
Led content partnerships and integration across multiple client brands; contributed to media plans, forecasting and new business pitches; cross-channel coordination with PPC, social media and content teams.
Digital Marketing Manager [E-commerce] at My 1st Years
January 1, 2014 - May 31, 2014
Managed digital marketing for an e-commerce brand; strategic SEO and content initiatives; site taxonomy and migration planning; CMS management (WordPress & Magento).
SEO & Content Marketing Manager at Performics EMEA - Publicis Group
August 1, 2011 - December 31, 2013
Led SEO & content marketing across UK/Europe; on-site and technical audits, migration planning, metadata optimization, cross-functional collaboration with PPC and content teams; client-facing communications.
Freelance / Croud Ad-hoc at Croud
January 1, 2018 - Present
Ad-hoc SEO, content, outreach and digital PR tasks across multiple clients (Regus, Virgin Trains, Eastpak, Paysafe, Lyst, etc.).
Freelance / Client Services at Home Physio Group
January 1, 2019 - Present
Project management and ongoing SEO/content optimization; site updates, UX improvements, copywriting, social media and influencer marketing campaigns; taxonomy improvements.
International SEO & Content Consultant at Vodafone Group
February 1, 2024 - Present
Fractional engagement as an international SEO and content consultant (B2B & B2C). Responsibilities include content strategy and optimisation, technical audit, keyword research & forecasting, GEO frameworks and tasks including FAQs and schema markups.
SEO, AI & Content Consultant at Skittle Digital (Natures Best)
February 1, 2024 - Present
Fractional engagement leading the account on strategy, roadmaps, content optimisation, tech SEO, SEO migration to Shopify, brief writing and other SEO/content tasks.
SEO Lead at Relm Insurance
February 1, 2024 - Present
Leading all SEO activities for Relm Insurance (B2B) including forecasting, strategy/roadmap, technical and content for the account. Website performance reporting for EMEA & MENA.
Content Strategy & SEO Lead at Purovitalis
February 1, 2024 - Present
Leading SEO and content strategy/implementation for international websites; writing content briefs; content calendar creation; site updates.
SEO Migration & Content Strategy Lead at Insurance Brand (Client)
February 1, 2024 - Present
SEO migration for an Insurance Brand; influencer marketing strategy; content briefs; Looker Studio reporting; YouTube optimization; project-based Google Ads activities.
Influencer Marketing Strategist at Health & Wellness Brand
February 1, 2024 - Present
Influencer marketing strategy development; digital PR campaigns; content calendar; Looker Studio reporting.
SEO & Content Consultant at eBay (Contract)
November 1, 2022 - January 31, 2024
Lead and project manage main US SEO & content initiatives; collaborate with UX, analytics, product, copywriters and tech teams; Jira & Confluence; AI tests with content; taxonomy/HTML/CRO work.
Digital Marketing Consultant – SEO & Content at Sainsburys Bank
March 1, 2021 - November 30, 2022
Led internal SEO & Content team; stakeholder management; Jira/Confluence; agency management; SEO migrations; reporting.
SEO & Content Lead at Nissan UK (Publicis Sapient)
February 1, 2020 - March 31, 2021
Leading all SEO & Content for Nissan UK; forecasting, strategy, optimisation, content creation; cross-functional collaboration with UX, analytics, product, copywriters and tech teams.
SEO Account & Content Manager at Stellar Search (Contract)
August 1, 2019 - January 31, 2020
Accounts for Pharmacy2U, Mylee & Look Fabulous Forever; navigation strategy, migration; content calendars and product descriptions; CMS management (WordPress & Magento).
SEO & Content Manager at Spark Foundry – Publicis Media (Contract)
February 1, 2019 - July 31, 2019
Led Royal London account across SEO & Content Marketing activities; client communications; training juniors; cross-channel collaboration; innovation in SEO campaigns.
Global SEO Technical Manager at Travelex (Contract)
September 1, 2018 - January 31, 2019
SEO lead on all technical aspects; manage Jira backlog and global technical roadmap; improved desktop site speed; collaborate with local market leads on content roadmap; 2019 strategy.
SEO & Content Manager at William Hill (Contract)
June 1, 2018 - August 31, 2018
SEO & Content strategy across WH sites; on-site/technical audits; migration audit; support blogger outreach; align content with user intent.
Permanent SEO Lead at PHD Media
July 1, 2016 - May 31, 2018
Led Sainsbury’s account strategy across e-commerce sites; £2m annual revenue; SEO, Native, CRO, UX, Content & Influencer Marketing/Outreach.
FTC – 7thingsmedia at 7thingsmedia
March 1, 2016 - July 31, 2016
FTC role; Clients included Joseph Joseph, Kate Spade, Net-A-Porter.
Freelance Digital Marketing Consultant at Home Physio Group
January 1, 2019 - Present
Project managing and growing site organically; basic SEO, site migrations, WordPress updates, UX improvements, copywriting, social media, influencer campaigns.
SEO & Content Freelancer at Croud
January 1, 2018 - Present
Adhoc SEO/Content/Outreach/Digital PR tasks for clients including Regus, Virgin Trains, Eastpak, Paysafe, Lyst.

Education

B.A. (Hons) Marketing, Advertising and PR at Birmingham City University
September 1, 2005 - May 1, 2009
Bachelor of Arts (Hons) Marketing, Advertising and PR at Birmingham City University
September 1, 2005 - May 31, 2009

Qualifications

Outbrain Native Academy
January 1, 2016 - January 19, 2026
BrightEdge Certification
July 1, 2014 - January 19, 2026
GAIQ (Google Analytics) Certified
January 11, 2030 - January 19, 2026
Google AdWords GCP Certified
January 11, 2030 - January 19, 2026
Outbrain Native Academy
January 1, 2016 - April 8, 2026
BrightEdge Certification
July 1, 2014 - April 8, 2026
GAIQ (Google Analytics) Certified
January 11, 2030 - April 8, 2026
Google AdWords GCP Certified
January 11, 2030 - April 8, 2026

Industry Experience

Financial Services, Healthcare, Consumer Goods, Computers & Electronics, Gaming, Non-Profit Organization, Travel & Hospitality, Retail, Software & Internet, Professional Services, Media & Entertainment, Telecommunications
    paper SEO Content Expert / Consultant
    I have worked for brands all shapes and sizes in 15 years from eBay to Sainsburys Bank, WIlliam Hill and more. As well as many SMBs and startups. I have both B2C and B2B experience. My credentials and results are within the file.…
    paper B2B SEO Expert / Consultant
    I have worked for brands all shapes and sizes in 15 years from eBay to Sainsburys Bank, WIlliam Hill and more. As well as many SMBs and startups. My B2B Brands I have worked with: Relm Insurance TM Forum Sainsburys Bank (B2B and B2C) Vodafone Business My credentials and results are within the file.…