Available to hire
I’m a proactive digital marketing professional with extensive experience in e-commerce, SEO, content marketing, influencer marketing, social media, UX and performance analytics, CRO and online PR. I specialise in translating data into actionable insights and delivering measurable commercial outcomes.
I’m a committed, loyal, ethical and determined team player who thrives on bringing people together to achieve strategic and commercial success on large global projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hebrew (modern)
Fluent
Work Experience
Freelance Digital Marketing Consultant at Freelance / Fractional Contracts
February 1, 2024 - PresentLeading brands across digital channels with a focus on SEO, tech SEO including AI initiatives, content strategy and optimisation, content calendars, website analytics and updates; fractional work for Vodafone Group and other B2B/B2C clients; leadership of SEO and content initiatives and cross-functional collaboration.
Digital Marketing Lead at TM Forum
February 1, 2024 - June 1, 2024Led all digital marketing activity for a B2B events association, increasing conversions to registrations, setting up and managing LinkedIn Ads and Paid Ads, leading SEO initiatives, and collaborating with developers on CMS changes; managed digital budget and SEO migrations.
SEO & Content Strategist Consultant / Project Manager at eBay
November 1, 2022 - January 31, 2024Led SEO & content strategy, content gap analysis, content briefs, social content and calendars, website analytics, and collaboration with UX, analytics, product, copywriting and tech teams; Jira Boards & Confluence project management; AI tests with content; taxonomy and CRO considerations.
Digital Marketing Consultant (SEO & Content) at Sainsbury's Bank
March 1, 2021 - November 30, 2022Led SEO and content strategy initiatives, migrations, and collaboration with finance and UX teams; managed content calendars and stakeholder communications; supported cross-channel optimization.
SEO & Content Manager at Publicis Sapient – Nissan UK
February 1, 2020 - March 31, 2021Led all SEO & content activity for Nissan UK including forecasting, strategy, optimization, content migration and cross-market collaboration; managed site performance reporting for UK/EMEA; worked with central teams and local market leads.
SEO & Content Manager at Stellar Search
August 1, 2019 - January 31, 2020SEO & Content Manager (Contract); led accounts, roadmaps, content calendar development, product descriptions, technical and content audits, and cross-team collaboration; CMS management (WordPress & Magento).
SEO & Content Strategy Lead at William Hill
June 1, 2018 - August 31, 2018SEO & Content Strategy across WH sites; on-site and off-site optimization, blogger outreach, migrations; collaboration with blogger outreach and content teams to align with consumer intent.
SEO & Content Lead at Travelex
September 1, 2018 - January 31, 2019Technical SEO and content leadership; collaboration with development and content teams; site-wide optimization and localization activities across global markets.
Senior Account / SEO & Content Leadership at PHD Media [Omnicom Group]
July 1, 2016 - May 31, 2018Led SEO, CRO, UX, and content initiatives for Sainsbury's group of sites; oversaw a £2m account across SEO, native, CRO, UX, influencer marketing/outreach; cross-functional coordination and reporting.
Senior Account Manager (FTC) at MEC – WPP Group
September 1, 2015 - March 31, 2016Managed Vodafone Enterprise & Talkmobile accounts; lead on content and SEO initiatives within a fast-paced agency environment.
Content Partnership Senior Manager at Starcom Mediavest – Publicis Group
June 1, 2014 - August 31, 2015Led content partnerships and integration across multiple client brands; contributed to media plans, forecasting and new business pitches; cross-channel coordination with PPC, social media and content teams.
Digital Marketing Manager [E-commerce] at My 1st Years
January 1, 2014 - May 31, 2014Managed digital marketing for an e-commerce brand; strategic SEO and content initiatives; site taxonomy and migration planning; CMS management (WordPress & Magento).
SEO & Content Marketing Manager at Performics EMEA - Publicis Group
August 1, 2011 - December 31, 2013Led SEO & content marketing across UK/Europe; on-site and technical audits, migration planning, metadata optimization, cross-functional collaboration with PPC and content teams; client-facing communications.
Freelance / Croud Ad-hoc at Croud
January 1, 2018 - PresentAd-hoc SEO, content, outreach and digital PR tasks across multiple clients (Regus, Virgin Trains, Eastpak, Paysafe, Lyst, etc.).
Freelance / Client Services at Home Physio Group
January 1, 2019 - PresentProject management and ongoing SEO/content optimization; site updates, UX improvements, copywriting, social media and influencer marketing campaigns; taxonomy improvements.
Education
B.A. (Hons) Marketing, Advertising and PR at Birmingham City University
September 1, 2005 - May 1, 2009Qualifications
Outbrain Native Academy
January 1, 2016 - January 19, 2026BrightEdge Certification
July 1, 2014 - January 19, 2026GAIQ (Google Analytics) Certified
January 11, 2030 - January 19, 2026Google AdWords GCP Certified
January 11, 2030 - January 19, 2026Industry Experience
Financial Services, Healthcare, Consumer Goods, Computers & Electronics, Gaming, Non-Profit Organization, Travel & Hospitality, Retail, Software & Internet, Professional Services, Media & Entertainment, Telecommunications
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