Coral Becker | Complete Brand Identity & Merchandise Design

This project showcases a cohesive brand identity concept for Coral Becker, demonstrating how a distinctive visual identity can be applied consistently across merchandise, packaging, stationery, and digital displays.

Creative Direction

The visual direction combines deep navy blue, vibrant orange, and white to establish a bold, contemporary brand aesthetic. The logo serves as the central visual element, creating consistency across the different brand applications.

Brand Applications

The identity is presented across a range of branded materials, including:

• Logo and brand presentation
• Branded caps and hoodies
• Shopping bags and merchandise
• Reusable cups and product accessories
• Product tags and labels
• Business cards and stationery
• Digital screen presentation

Design Approach

The concept focuses on visual consistency, colour coordination, logo placement, and professional presentation. Each application follows the same visual language, helping demonstrate how the identity can be carried across different physical and digital touchpoints.

Project Objective

The objective was to present a unified brand identity that feels recognisable, versatile, and adaptable across multiple applications.

This project demonstrates my interest in brand identity development, visual communication, and creating cohesive design systems for businesses and brands.