Available to hire
I am a resourceful account manager with extensive experience in research, sales, and marketing. I have successfully directed marketing programs and helped grow audiences across multiple targeted networks. My work focuses on generating brand recognition and loyalty through detailed and personalized marketing strategies. I’ve also honed my skills in utilizing CRM systems to manage customer data and personalize marketing campaigns.
I enjoy collaborating with teams and have a strong passion for content development, social media management, and market research. With proficiency in various CRM and analytics tools, I am always eager to stay updated with the latest digital trends and contribute effectively to brand growth and customer engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Community Manager at Bento Africa - Accra, Ghana
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns aligned with marketing strategies. Provided engaging text, image, and video content for social media accounts. Responded timely to comments and customer queries. Monitored and reported on feedback and online reviews. Organized and participated in events to build community and boost brand awareness. Coordinated with Marketing, PR, and Communications teams to ensure brand consistency. Liaised with Development and Sales departments to stay updated on new products and features. Built relationships with customers, potential customers, industry professionals, and journalists. Stayed up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar - Accra, Ghana
January 1, 2024 - December 31, 2024Created and implemented comprehensive digital marketing strategies aligned with business goals. Developed engaging content for websites, social media, and email marketing. Built and maintained a strong social media presence, managed advertising campaigns. Optimized website content for better search engine ranking. Utilized CRM systems to manage customer data, segment audiences, and personalize marketing efforts. Planned and executed email campaigns to nurture leads and retain customers. Managed digital advertising campaigns to maximize ROI. Monitored KPIs using Google Analytics and made data-driven decisions to improve conversion rates. Maintained consistent brand messaging and aligned strategies with business objectives.
Social Media Marketing Manager at The Cheer Natives - Accra, Ghana
February 1, 2023 - December 31, 2023Analyzed market data to identify ways to reach the target audience. Spearheaded blog and social media content creation. Developed a professional online presence for the organization across social media platforms to maximize reach and engagement. Partnered with video production teams to create customer success stories for social media promotion. Created and published original quality content on selected social media networks to communicate company messages. Designed content calendars for monthly campaigns. Recommended policy changes to enhance marketing tactics and strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - April 27, 2024Deduced annual festival themes and provided clear direction for museum content. Edited and proofread copy for clarity and accuracy. Conducted extensive research to supply writeups, photos, and videos for display. Managed photoshoots for additional content. Collaborated closely with design, research, and content teams to produce high-quality output. Revised written and visual materials to meet publisher requirements.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Oversaw and developed strategic marketing and promotional plans for product rollouts. Developed social media content plans monthly for key clients. Created online ads and social media positioning to drive sales growth. Conducted market research and competitor analysis to evaluate trends and pricing. Leveraged customer and industry data to design effective marketing solutions. Collaborated with advertising managers and graphic designers to implement marketing plans and produce compelling content.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated itineraries and coordinated tours across Ghana. Managed logistics for arrivals, departures, and overall travel arrangements. Guided tourists to experience cultural, historical, adventure, and nightlife attractions. Promoted customer satisfaction through friendly service and problem resolution. Handled customer complaints courteously and maintained follow-up records. Built sustainable relationships based on open communication.
Marketing Intern at Ringier Africa Digital Publishing - Accra, Ghana
June 1, 2016 - September 30, 2016Assisted with daily marketing tasks and activity coordination. Participated in meetings and collaborated with teams to brainstorm ideas. Conducted competitor marketing research and market analysis. Developed creative website content for brand promotion. Summarized data to present recommendations to management. Partnered with marketing to support growth opportunities in paid search and SEO.
Community Manager at Bento Africa
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns aligning with marketing strategies. Created engaging text, image, and video content for social media. Responded to customer queries promptly and monitored online feedback. Organized community events to boost brand awareness. Coordinated with Marketing, PR, Communications, Development, and Sales teams to maintain brand consistency and stay updated on products. Built relationships with customers, industry professionals, and journalists while staying current with digital technology trends.
Digital Marketing Specialist at WopeCar
January 1, 2024 - December 31, 2024Created and executed comprehensive digital marketing strategies aligned with business goals. Developed engaging content for websites, social media, and email marketing. Built social media presence, managed advertising campaigns, and optimized website content for search engines. Utilized CRM to manage customer data and personalize marketing efforts. Planned email campaigns to nurture leads and retained customers. Managed digital ad campaigns to maximize ROI. Monitored KPIs using analytics tools and improved website conversion rates. Ensured consistent brand messaging across platforms and collaborated with sales and marketing teams.
Social Media Marketing Manager at The Cheer Natives
February 1, 2023 - December 31, 2023Analyzed market data to target audiences effectively. Created blogs and social media content. Developed professional online presence to maximize reach and communicate company services. Partnered with video production teams for customer success stories. Managed content calendars for monthly marketing campaigns and recommended policy changes to improve tactics.
Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - June 9, 2024Developed festival themes and directed content strategy for the museum. Edited and proofread textual content for clarity and accuracy. Conducted extensive research to gather information and multimedia for display. Managed photoshoots and collaborated cross-functionally for high-quality outputs. Revised content to meet publisher requirements.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Oversaw and developed marketing strategies and promotional plans for product rollouts. Created monthly social media plans and online ads to boost client sales. Conducted market research and competitive analysis to evaluate trends. Collaborated with advertising managers and design teams to create content.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated itineraries and coordinated tours across Ghana. Managed logistics for arrivals and departures. Guided tourists through culture, history, and adventure experiences. Resolved customer complaints and built sustainable relationships through effective communication.
Marketing Intern at Ringier Africa Digital Publishing
June 1, 2016 - September 30, 2016Assisted with daily marketing tasks and coordinated team activities. Participated in brainstorming sessions and conducted competitor marketing research. Researched trends and created digital content. Presented data summaries and collaborated on SEO and paid search growth opportunities.
Community Manager at Bento Africa - Accra, Ghana
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns aligned with marketing strategies, provided engaging text, image, and video content for social media accounts, responded to comments and customer queries timely, monitored and reported on feedback and online reviews, organized and participated in events to build community and boost brand awareness. Coordinated with Marketing, PR, and Communications teams to ensure brand consistency. Liaised with Development and Sales departments to stay updated on new products and features. Built relationships with customers, potential customers, industry professionals, and journalists, and stayed up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar - Accra, Ghana
January 1, 2024 - December 31, 2024Created and implemented comprehensive digital marketing strategies aligned with business goals. Developed engaging and relevant content for websites, social media, and email marketing. Built and maintained a strong social media presence, managed advertising campaigns, optimized website content for SEO, utilized CRM systems for customer data management, planned and executed email marketing campaigns, managed digital advertising campaigns to maximize ROI, monitored KPIs using Google Analytics, improved website conversion rates, and ensured brand consistency across platforms while collaborating with sales and marketing teams.
Social Media Marketing Manager at The Cheer Natives - Accra, Ghana
February 1, 2023 - December 31, 2023Analyzed market data to identify target audiences, spearheaded creation of blogs and social media content, created professional online presence to maximize reach, partnered with video production to create customer success stories, created and published original content, designed content calendars, and recommended policy changes to improve marketing tactics and strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - June 11, 2024Deduced festival themes, provided clear content direction, edited and proofread copy for accuracy, researched and provided multimedia content, managed photoshoots, collaborated with various teams for content creation, and revised outputs to meet publisher standards.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Oversaw and developed strategic marketing and promotional plans for clients, created monthly social media content plans, developed online ads to increase sales, conducted market research and competitive analysis, leveraged customer and industry trends to create solutions, collaborated with advertising managers and graphic design teams to implement marketing plans.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated itineraries and managed tours across Ghana, managed logistics for arrivals and departures, guided tourists through cultural, adventurous, and nightlife experiences, resolved customer issues with friendly service, handled complaints effectively, and built sustainable customer relationships.
Marketing Intern at Ringier Africa Digital Publishing - Accra, Ghana
June 1, 2016 - September 30, 2016Assisted with daily marketing tasks, collaborated with cross-functional teams, researched competitor marketing and digital content, conducted market analysis and trend research, developed creative website content, summarized data for management presentations, and supported marketing growth opportunities for paid search and SEO.
Community Manager at Bento Africa - Accra, Ghana
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns aligned with marketing strategies. Provided engaging text, image, and video content for social media accounts. Responded to customer comments and queries in a timely manner. Monitored and reported on feedback and online reviews. Organized and participated in events to build community and boost brand awareness. Coordinated with Marketing, PR, and Communications teams to ensure brand consistency. Liaised with Development and Sales departments to stay updated on new products and features. Built relationships with customers, potential customers, industry professionals, and journalists. Stayed up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar - Accra, Ghana
January 1, 2024 - December 31, 2024Created and implemented comprehensive digital marketing strategies aligned with business goals. Developed engaging content for websites, social media, and email marketing. Built and maintained strong social media presence and managed advertising campaigns. Optimized website content for search engines. Utilized CRM systems for customer data management and personalized marketing. Planned and executed email marketing campaigns to nurture leads and drive conversions. Managed digital advertising to maximize ROI. Analyzed KPIs using tools like Google Analytics. Improved website and landing page performance to increase conversion rates. Ensured consistent brand messaging and aligned digital marketing strategies with business objectives.
Social Media Marketing Manager at The Cheer Natives - Accra, Ghana
February 1, 2023 - December 31, 2023Analyzed market data to reach target audiences. Led creation of blogs and social media content. Created professional online presence to maximize reach and understanding of company services. Partnered with video production associates to create customer success stories. Published quality original content on selected social media networks. Designed content calendars for monthly marketing campaigns. Recommended policy changes to improve marketing tactics and strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - April 27, 2024Deduced yearly festival themes and provided clear direction for museum content. Edited and proofread copy for clarity and accuracy. Researched extensively and provided writeups, pictures, videos, and information for display. Managed and directed photoshoots to provide additional content. Collaborated closely with multiple teams including design, research, and content creation. Revised written and visual content to meet publisher needs.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Oversaw and developed strategic marketing and promotional plans for new client product rollouts. Developed monthly social media content for notable clients. Created online ads and social media positioning to increase sales. Conducted market research and competitive analysis to evaluate trends and pricing strategies. Leveraged customer and industry insights to shape effective marketing solutions. Collaborated with advertising managers and graphic design teams to deliver high-quality content.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated itineraries and coordinated tours and experiences for travel enthusiasts across Ghana. Managed logistics for arrivals and departures. Guided tourists to explore Ghana's culture, history, adventures, and nightlife. Promoted customer satisfaction by resolving problems with knowledgeable and friendly service. Handled customer complaints courteously using problem-solving skills and follow-up logs. Built sustainable relationships with customers through open communication.
Marketing Intern at Ringier Africa Digital Publishing - Accra, Ghana
June 1, 2016 - September 30, 2016Assisted with day-to-day marketing tasks and coordination. Attended meetings and collaborated with cross-functional teams for brainstorming. Conducted competitor marketing and digital content research. Analyzed market trends and developed creative website content. Summarized data to present results and recommendations. Partnered with marketing team on growth opportunities for paid search and SEO.
Community Manager at Bento Africa
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns to align with marketing strategies; provided engaging text, image, and video content for social media accounts; responded to comments and customer queries in a timely manner; monitored and reported on feedback and online reviews; organized and participated in events to build community and boost brand awareness; coordinated with Marketing, PR, and Communications teams to ensure brand consistency; liaised with Development and Sales departments to stay updated on new products and features; built relationships with customers, potential customers, industry professionals and journalists; stayed up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar
January 1, 2024 - December 31, 2024Created and implemented comprehensive digital marketing strategies aligned with business goals; developed engaging content for websites, social media, and email marketing; managed social media presence and advertising campaigns; optimized website content for SEO to improve rankings; utilized CRM systems to manage customer data and personalize marketing efforts; planned and executed email marketing campaigns; monitored and analyzed KPIs using Google Analytics; improved website and landing page performance to increase conversion rates; maintained consistent brand messaging across platforms; collaborated with sales and marketing teams to align strategies with business objectives.
Social Media Marketing Manager at The Cheer Natives
February 1, 2023 - December 31, 2023Analyzed market data to reach target audiences; led creation of blogs and social media content; developed professional online presence to maximize reach and understanding of company services; collaborated with video production associates to create customer success stories; developed and published original content on social media; designed content calendars for monthly marketing campaigns; recommended policy changes to improve marketing strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - June 6, 2024Deduced annual festival themes to guide museum content; edited and proofread copy for clarity and accuracy; conducted extensive research and provided multimedia content for displays; managed photoshoots for additional content; collaborated with multiple teams including design, research, and content creation; revised outputs to meet publisher needs.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Developed strategic marketing and promotional plans for product rollouts; created monthly social media content plans for clients; developed online ads and positioning to boost sales; conducted market research and competitive analysis; leveraged trends for successful marketing solutions; collaborated with advertising managers and graphic design teams.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated itineraries and coordinated tours to various Ghanaian destinations; managed logistics for arrivals and departures; guided tourists through cultural, historical, and adventurous experiences; promoted high customer satisfaction by resolving issues; handled complaints courteously and built sustainable customer relationships.
Marketing Intern at Ringier Africa Digital Publishing
June 1, 2016 - September 30, 2016Assisted with daily marketing tasks and coordinating activities; participated in meetings and brainstorming sessions; researched competitor marketing and digital content; analyzed market trends; developed creative website content to promote brands; summarized data for management presentations; collaborated with cross-functional teams on projects; supported growth opportunities in paid search and SEO.
Community Manager at Bento Africa - Accra, Ghana
August 1, 2024 - December 31, 2024Set and implemented social media and communication campaigns aligning with marketing strategies. Provided engaging content for social media accounts, responded to customer queries, monitored online feedback and reviews. Organized events to build community and boost brand awareness. Coordinated with Marketing, PR, and Communications teams to maintain brand consistency. Liaised with Development and Sales departments to stay updated on new products and features. Built relationships with customers, industry professionals, and journalists, while staying up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar - Accra, Ghana
January 1, 2024 - December 31, 2024Created and implemented comprehensive digital marketing strategies aligned with business goals. Developed content for digital platforms including websites, social media, and email marketing. Managed social media presence and advertising campaigns. Optimized website content for search engines to boost visibility. Utilized CRM systems for customer data management and personalized marketing. Planned email campaigns to nurture leads and drive conversions. Managed digital ad campaigns to maximize ROI. Monitored KPIs using Google Analytics and implemented strategies to increase conversion rates and improve website performance. Ensured consistent brand messaging and collaborated with sales and marketing teams.
Social Media Marketing Manager at The Cheer Natives - Accra, Ghana
February 1, 2023 - December 31, 2023Analyzed market data to effectively target audience segments. Led creation of blogs and social media content to enhance online presence and company outreach. Partnered with video producers to create promotional customer success stories. Managed content calendars and recommended improvements to marketing tactics and strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - June 24, 2024Provided thematic direction for festival content, edited and proofread copy to ensure clarity and accuracy, and conducted extensive research. Managed photoshoots and collaborated with teams for design, research, and content creation to produce quality museum exhibits. Revised outputs to meet publisher standards.
Copywriter and Account Manager at Wild Fusion Ltd
January 1, 2022 - February 28, 2023Developed strategic marketing and promotional plans for client product rollouts. Created monthly social media content plans for major clients. Crafted online ads to boost sales and conducted market and competitive research. Collaborated with advertising managers and graphic design teams to optimize marketing content and campaigns.
Travel & Tourist Experience Coordinator at Tastemakers Africa
November 1, 2019 - April 30, 2020Curated tours and experiences to various destinations, managed logistics related to arrivals and departures, and supported tourists in exploring Ghana's culture, history, and nightlife. Addressed customer issues, ensured high satisfaction through knowledgeable service, and built trust through effective communication.
Marketing Intern at Ringier Africa Digital Publishing - Accra, Ghana
June 1, 2016 - September 30, 2016Assisted with daily marketing tasks and coordination. Participated in team meetings to brainstorm ideas. Conducted competitor research and market analysis. Developed creative website content, summarized data for management, and supported growth initiatives for SEO and paid search.
Community Manager at Bento Africa
May 1, 2025 - July 22, 2025Set and implemented social media and communication campaigns aligned with marketing strategies. Produced engaging text, images, and video content for social media. Responded to comments and customer queries promptly. Monitored feedback and online reviews. Organized and participated in events to build community and boost brand awareness. Coordinated with Marketing, PR, and Communications to maintain brand consistency. Liaised with Development and Sales for product updates. Built relationships with customers, industry professionals, and journalists. Stayed up-to-date with digital technology trends.
Digital Marketing Specialist at WopeCar
December 31, 2024 - July 22, 2025Created and implemented digital marketing strategies aligned with business goals. Developed content for digital platforms including websites, social media, and email marketing. Managed social media presence and advertising campaigns. Optimized website content for search engines. Utilized CRM for customer data management and personalized marketing. Executed email marketing campaigns. Managed digital advertising to maximize ROI. Analyzed KPIs with tools like Google Analytics. Improved website and landing page performance focusing on conversions. Ensured brand messaging consistency. Collaborated with sales and marketing teams.
Social Media Marketing Manager at The Cheer Natives
December 31, 2023 - July 22, 2025Analyzed market data to reach target audience segments. Led blog and social media content creation. Developed professional online presence on social media platforms. Partnered with video producers to create customer success stories. Created and published original content on social media. Designed content calendars for marketing campaigns. Recommended policy changes to improve marketing strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - PresentDefined the festival's theme and directed museum content accordingly. Edited and proofread copy for clarity and accuracy. Conducted extensive research and provided multimedia content. Managed photoshoots for additional content. Collaborated with design, research, and content teams. Revised content to meet publisher requirements.
Copywriter and Account Manager at Wild Fusion Ltd
February 28, 2023 - July 22, 2025Developed strategic marketing and promotional plans for product launches. Created monthly social media content plans for clients including major brands. Designed online ads and boosted social media sales. Conducted market research and competitive analysis. Used customer trends to develop marketing solutions. Collaborated with advertising managers and graphic design teams.
Travel & Tourist Experience Coordinator at Tastemakers Africa
April 30, 2020 - July 22, 2025Curated travel itineraries and coordinated tours in Ghana. Managed logistics for arrivals and departures. Guided tourists through Ghana's culture, adventures, and nightlife. Resolved customer issues to ensure satisfaction. Built strong customer relationships through communication.
Marketing Intern at Ringier Africa Digital Publishing
September 30, 2016 - July 22, 2025Assisted with daily marketing and coordination tasks. Participated in cross-functional brainstorming sessions. Conducted competitor research and market analysis. Developed creative brand content. Summarized data for management. Supported marketing team in growth opportunities for SEO and paid search.
Education
Bachelor of Arts at University of Ghana - Accra, Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School – Accra, Ghana
January 1, 2013 - June 30, 2013Graduate Certificate at Durham College
January 1, 2024 - December 31, 2024Bachelor of Arts at University of Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School
January 1, 2010 - June 30, 2013Graduate Certificate at Durham College – Oshawa, Ontario
January 1, 2023 - January 1, 2023Bachelor of Arts at University of Ghana - Accra, Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School – Accra, Ghana
January 1, 2011 - June 30, 2013Bachelor of Arts at University of Ghana - Accra, Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School – Accra, Ghana
January 1, 2013 - June 30, 2013Graduate Certificate at Durham College
January 1, 2022 - December 31, 2024Bachelor of Arts at University of Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School
January 1, 2010 - June 30, 2013Graduate Certificate at Durham College – Oshawa, Ontario
January 11, 2030 - July 2, 2025Bachelor of Arts at University of Ghana - Accra, Ghana
January 1, 2015 - May 31, 2019High School Certificate at Achimota School – Accra, Ghana
January 1, 2013 - June 30, 2013Graduate Certificate at Durham College
January 11, 2030 - July 22, 2025Bachelor of Arts at University of Ghana
January 11, 2030 - July 22, 2025High School Certificate at Achimota School
January 11, 2030 - July 22, 2025Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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