Hi, I'm Oto Gabroshidze, a results-driven Social Media Manager and Content Creator with 5+ years of hands-on experience growing engaged audiences on TikTok, YouTube, Instagram and Facebook. I blend data-driven strategy with creative storytelling to deliver measurable growth for brands and personal projects, from viral short-form videos to long-form content strategies. Currently, I manage full-cycle social media operations at Educity in Tbilisi, including paid advertising, content planning, community management and performance analytics. I'm always open to remote, freelance, full-time, or hybrid opportunities and enjoy collaborating with teams across borders to drive impact.

Oto Gabroshidze

Hi, I'm Oto Gabroshidze, a results-driven Social Media Manager and Content Creator with 5+ years of hands-on experience growing engaged audiences on TikTok, YouTube, Instagram and Facebook. I blend data-driven strategy with creative storytelling to deliver measurable growth for brands and personal projects, from viral short-form videos to long-form content strategies. Currently, I manage full-cycle social media operations at Educity in Tbilisi, including paid advertising, content planning, community management and performance analytics. I'm always open to remote, freelance, full-time, or hybrid opportunities and enjoy collaborating with teams across borders to drive impact.

Available to hire

Hi, I’m Oto Gabroshidze, a results-driven Social Media Manager and Content Creator with 5+ years of hands-on experience growing engaged audiences on TikTok, YouTube, Instagram and Facebook. I blend data-driven strategy with creative storytelling to deliver measurable growth for brands and personal projects, from viral short-form videos to long-form content strategies. Currently, I manage full-cycle social media operations at Educity in Tbilisi, including paid advertising, content planning, community management and performance analytics. I’m always open to remote, freelance, full-time, or hybrid opportunities and enjoy collaborating with teams across borders to drive impact.

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Language

Georgian
Fluent
English
Advanced

Work Experience

Social Media Manager at Educity
January 1, 2025 - Present
Develop and execute social media strategies across Instagram, Facebook and TikTok; grow brand presence and follower engagement; manage TikTok content and paid campaigns; plan content calendars; monitor KPIs and produce weekly/monthly reports; collaborate with design and marketing teams.
TikTok Content Creator at Self-Employed / Personal Brand
January 1, 2019 - December 31, 2024
Built and scaled a personal entertainment-focused TikTok channel to 80K+ followers with 4.5M+ likes; achieved viral reach and multiple growth milestones; developed audience personas and content strategies; secured brand partnerships and sponsorships; leveraged analytics to refine formats.
YouTube Content Creator at Collaborative YouTube Channel
January 1, 2023 - December 31, 2024
Co-founded and managed a collaborative YouTube channel, overseeing content strategy, production workflow, live streams and community management; analyzed YouTube Studio analytics to improve viewer retention and engagement.

Education

BSc Business Administration & Management (in progress) at Ilia State University, Tbilisi
January 1, 2022 - May 6, 2026
Secondary Education at Tbilisi Public School No. 36
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services