Dynamic Marketing & Communications Project Manager with 3+ years of experience driving impactful campaigns, brand visibility, and corporate communication strategies. Skilled in digital marketing, event management, content creation, and project leadership, I thrive at the intersection of creativity and strategy. I have successfully led large-scale corporate events, international forums, and digital communication projects, ensuring alignment with brand values and business objectives. Passionate about innovation, storytelling, and cross-cultural communication, I bring a results-driven approach with a global outlook. Currently seeking new opportunities abroad where I can leverage my expertise to strengthen brand positioning, enhance audience engagement, and deliver measurable business growth.

Oumaima FHAIL

Dynamic Marketing & Communications Project Manager with 3+ years of experience driving impactful campaigns, brand visibility, and corporate communication strategies. Skilled in digital marketing, event management, content creation, and project leadership, I thrive at the intersection of creativity and strategy. I have successfully led large-scale corporate events, international forums, and digital communication projects, ensuring alignment with brand values and business objectives. Passionate about innovation, storytelling, and cross-cultural communication, I bring a results-driven approach with a global outlook. Currently seeking new opportunities abroad where I can leverage my expertise to strengthen brand positioning, enhance audience engagement, and deliver measurable business growth.

Available to hire

Dynamic Marketing & Communications Project Manager with 3+ years of experience driving impactful campaigns, brand visibility, and corporate communication strategies. Skilled in digital marketing, event management, content creation, and project leadership, I thrive at the intersection of creativity and strategy.

I have successfully led large-scale corporate events, international forums, and digital communication projects, ensuring alignment with brand values and business objectives. Passionate about innovation, storytelling, and cross-cultural communication, I bring a results-driven approach with a global outlook.

Currently seeking new opportunities abroad where I can leverage my expertise to strengthen brand positioning, enhance audience engagement, and deliver measurable business growth.

See more

Language

English
Fluent
Arabic
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

B2B Inside Sales Representative at Leyton
March 1, 2022 - October 1, 2022
Prospected and qualified leads for consulting services in innovation funding (CIR/CII, R&D, etc.) across the R&D UK market. Conducted high-volume outbound calls and emails to generate appointments for senior consultants, exceeding weekly KPIs. Managed and nurtured a pipeline of prospects, contributing to client conversion and revenue growth. Collaborated with marketing and business development teams to tailor pitch approaches by industry and company size. Consistently achieved +100% of monthly targets and ranked among top performers in the team.
Marketing & Communications Project manager at Optimum Marketing Group
September 1, 2023 - March 1, 2024
Managed a multi-sector clients portfolio, building long-term partnerships through quality advising and tailored 360° communication strategies. Developed and executed integrated marketing strategies, including digital, media & TV , billboards and street activations. Led high-impact field activations, campaign launches, and event organization to maximize brand visibility and engagement. Responded to RFPs with agility and ensured end-to-end operational follow-up, delivering on-time, client-ready solutions. Acted as a proactive advisor, enhancing client retention by proposing new concepts with an impeccable execution.
Project Manager - Local support at AMASEU
November 1, 2024 - Present
Coordinated and organised immersive journeys in remote locations in Morocco for international C-level and senior executives. Managed the project logistics end-to-end: site scouting, experience design, local vendor coordination, and cultural immersion planning. Ensured seamless execution of the programs tailored to business transformation, achieving high satisfaction scores. Acted as local liaison between Dutch HQ and Moroccan partners, ensuring brand alignment, operational excellence, and participant confidentiality.
Marketing and Communications Project Manager at Groupe SONASID - ALMADA / ArcelorMittal
March 1, 2024 - Present
Leading 360° institutional campaigns, deployed across digital channels, offline , PR & Billdoards. Co-leading the rebranding project and launch across different communication platforms. Producing a wide range of brand content including product brochures, sales materials & media kits. Organizing& Managing high-impact corporate events and trade shows with up to 300 participants. Leading the digital content strategy, resulting in engagement and followers growth on LinkedIn, and launched the brand’s presence on Instagram, Facebook and YouTube. Overseeing multi-channel corporate communication, including financial reporting, ensuring 100% compliance and timely release on legal newspapers. Developing the CSR brand identity and lead Sustainability/ESG communications to raise and enhance the company’s visibility. Managing campaign budgets and achieve up to 15% in cost savings through strategic planning and negotiation.

Education

Bachelor’s Degree in Economics & Management at Ibn Zohr University
January 1, 2017 - December 31, 2021
Master’s degree in e-business & Digital Marketing at ENCG Settat, Hassan II University
January 1, 2021 - January 1, 2023

Qualifications

Digital Strategy and Business Opportunity
January 1, 2023 - October 1, 2025
Digital Marketing Institute
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
January 1, 2023 - January 1, 2023
IE Business School
Project Management: The Basics for Success
January 1, 2023 - January 1, 2023
UCI Division of Teaching Excellence and Innovation
Digital business - Grow on digital world
January 1, 2023 - January 1, 2023
École Polytechnique
Excel Fundamentals for Data Analysis
November 1, 2022 - November 1, 2022
Macquarie University
Storytelling and influencing: Communicate with impact Storytelling and influencing: Communicate with impact
November 1, 2022 - November 1, 2022
Macquarie University

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Manufacturing, Non-Profit Organization, Energy & Utilities, Consumer Goods, Real Estate & Construction, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution
    paper Rebranding pRoject

    Led the full rebranding process of the company, starting from the strategic brief conception to the public release of the new visual identity. The project involved:

    Audit & Research: Conducted internal and external brand perception studies, competitor benchmarking, and stakeholder interviews to identify positioning opportunities.

    Strategic Briefing: Defined the brand’s vision, mission, and values, aligning them with the company’s growth objectives and sustainability commitments.

    Creative Development: Collaborated with design and communication agencies to translate the strategy into a new visual identity, including logo, color palette, typography, and brand guidelines.

    Implementation: Oversaw the rollout across corporate communications, digital platforms, marketing materials, and event branding, ensuring consistency and impact.

    Launch Campaign: Coordinated the official release of the new identity through a corporate event, press announcements, and digital activations, reinforcing the company’s positioning as a leader in sustainable and innovative steel.

    This project strengthened brand recognition, modernized the company’s image, and provided a cohesive framework for all future communications.