Welcome to my Innovea Brand Identity project. This work was developed for Innovea Lab, a laboratory specialized in quality control across various industries. My goal with this branding was to create a clear, professional, and trustworthy visual identity that reflects the laboratory’s values of innovation, precision, and reliability. In this Twine presentation, you’ll be able to explore the different stages and elements of the design: Concept & Naming → Why “Innovea” and how the identity was shaped around innovation. Logo Design → The creative process, variations, and rules of use. Color Palette & Typography → Visual choices that communicate credibility and modernity. Brand Patterns & Visual Assets → Supporting elements that reinforce recognition. Digital Applications → Social media, website, and marketing visuals showcasing the brand in action. This interactive format allows me to walk you through the creative decisions and design guidelines that bring Innovea’s identity to life.
- Graphic Designer
- UI Designer
- UX Designer