I'm a young and passionate SEO Specialist & Digital Marketing Strategist with experience helping brands grow from brand awareness to conversion. I support clients with full-stack SEO or tailor strategies based on their needs, covering on-page, off-page, technical, and content. I love learning about new trends, such as AI in SEO, to improve productivity while maintaining impactful results. Outside of work, I enjoy a healthy lifestyle through scuba diving, running, and fitness, which reflect my energy and creativity in digital marketing.…

Noviasari Triani (Ovi)

PRO

I'm a young and passionate SEO Specialist & Digital Marketing Strategist with experience helping brands grow from brand awareness to conversion. I support clients with full-stack SEO or tailor strategies based on their needs, covering on-page, off-page, technical, and content. I love learning about new trends, such as AI in SEO, to improve productivity while maintaining impactful results. Outside of work, I enjoy a healthy lifestyle through scuba diving, running, and fitness, which reflect my energy and creativity in digital marketing.…

Available to hire

I’m a young and passionate SEO Specialist & Digital Marketing Strategist with experience helping brands grow from brand awareness to conversion. I support clients with full-stack SEO or tailor strategies based on their needs, covering on-page, off-page, technical, and content. I love learning about new trends, such as AI in SEO, to improve productivity while maintaining impactful results. Outside of work, I enjoy a healthy lifestyle through scuba diving, running, and fitness, which reflect my energy and creativity in digital marketing.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

SEO Specialist & Digital Strategist at Digital Mustachio – part of PT Salvo Cipta Kreasi
December 1, 2023 - November 13, 2025
I supported clients with full-stack SEO strategies, achieving significant increases in organic traffic and improving local visibility. I focused on competitor analysis, on-page and technical SEO, and content marketing.
Sales Executive at Loka Padang
December 31, 2020 - December 31, 2020
Responsible for driving sales through lead generation and after-sales support, resulting in increased customer retention.
IT Support Staff at Ramsay Health Care
December 31, 2018 - December 31, 2018
Troubleshot hardware and software issues, maintained servers, and ensured smooth daily operations in the hospital system.

Education

Diploma of Management at Gadjah Mada University, Yogyakarta, Indonesia
August 1, 2012 - August 31, 2015
GPA: 3.48/4.0
Bachelor of Business Management at Bina Nusantara University, Jakarta, Indonesia
May 1, 2016 - August 31, 2019
Published a journal titled “An Analysis in the Light of Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Trust Variable: Intention of Adoption of Mobile Payment in Jakarta.” Achieved a GPA of 3.64/4.0.
Digital Marketing Program at Purwadhika Digital Technology School
September 1, 2021 - February 28, 2022
Diploma of Management at Gadjah Mada University
January 1, 2012 - January 1, 2015
Bachelor of Business Management at Bina Nusantara University
January 1, 2016 - January 1, 2019
Digital Marketing Program at Purwadhika Digital Technology School
January 1, 2021 - January 1, 2022
Diploma of Management at Gadjah Mada University, Yogyakarta
January 1, 2012 - January 1, 2015
Bachelor of Business Management at Bina Nusantara University, Jakarta
January 1, 2016 - January 1, 2019
Digital Marketing Program at Purwadhika Digital Technology School
January 1, 2021 - January 1, 2022

Qualifications

Google Analytics Beginner & Advanced
February 1, 2022 - February 1, 2022
Google Analytics IQ
February 1, 2022 - November 13, 2025
Google Analytics Beginner & Advanced
January 1, 2022 - November 13, 2025
SEMrush SEO Toolkit Certification
January 1, 2023 - November 13, 2025
HubSpot Content Marketing Certification
January 1, 2023 - November 13, 2025
IELTS Band Score 5.5 (CEFR B2)
January 1, 2021 - November 13, 2025
Google Analytics IQ
February 1, 2022 - April 7, 2026
Google Analytics Beginner & Advanced
January 1, 2022 - April 7, 2026
SEMrush SEO Toolkit Certification
January 1, 2023 - April 7, 2026
HubSpot Content Marketing Certification
January 1, 2023 - April 7, 2026
IELTS Band Score 5.5 (CEFR B2)
January 1, 2021 - April 7, 2026

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Professional Services, Retail
    paper Client Project: PT Sasa Inti (Dec 2023 – Present)

    Led monthly competitor analysis to identify content gaps and growth opportunities across the food & FMCG landscape.
    Built keyword frameworks and content pillar strategies focused on high-volume recipe and cooking-related searches.
    Produced SEO-optimised content (recipes, cooking tips, industry insights) to improve organic visibility and engagement.
    Managed end-to-end SEO execution: on-page, technical optimisation, and off-page improvements.
    Delivered data-driven performance reports using GA4, Google Search Console, and Semrush, translating insights into actionable strategies.
    Contributed to AI Overview (GEO) readiness through structured content, FAQ development, and schema recommendations.