Hi, I’m Mark Dale, a "Results-Driven" Senior Graphic Designer with over 8 years of experience in translating complex brand concepts into compelling visual narratives. Expert in the Adobe Creative Suite, with a specialized focus on brand identity and typography. Proven track record of leading creative teams to deliver high-conversion digital campaigns, resulting in a 20% increase in social engagement for previous clients. Passionate about bridging the gap between artistic expression and strategic business objectives. I have overseen the entire marketing, branding, and procurement lifecycle to transform stagnant operations into high-velocity, tech-driven market leadership. In every role, I pursue continuous learning, forge strategic partnerships, and relentlessly optimize processes to deliver measurable results. I thrive in complex, multi-stakeholder environments and take pride in turning challenges into scalable, market-leading outcomes.

Mark Dale

Hi, I’m Mark Dale, a "Results-Driven" Senior Graphic Designer with over 8 years of experience in translating complex brand concepts into compelling visual narratives. Expert in the Adobe Creative Suite, with a specialized focus on brand identity and typography. Proven track record of leading creative teams to deliver high-conversion digital campaigns, resulting in a 20% increase in social engagement for previous clients. Passionate about bridging the gap between artistic expression and strategic business objectives. I have overseen the entire marketing, branding, and procurement lifecycle to transform stagnant operations into high-velocity, tech-driven market leadership. In every role, I pursue continuous learning, forge strategic partnerships, and relentlessly optimize processes to deliver measurable results. I thrive in complex, multi-stakeholder environments and take pride in turning challenges into scalable, market-leading outcomes.

Available to hire

Hi, I’m Mark Dale, a “Results-Driven” Senior Graphic Designer with over 8 years of experience in translating complex brand concepts into compelling visual narratives. Expert in the Adobe Creative Suite, with a specialized focus on brand identity and typography. Proven track record of leading creative teams to deliver high-conversion digital campaigns, resulting in a 20% increase in social engagement for previous clients. Passionate about bridging the gap between artistic expression and strategic business objectives. I have overseen the entire marketing, branding, and procurement lifecycle to transform stagnant operations into high-velocity, tech-driven market leadership.

In every role, I pursue continuous learning, forge strategic partnerships, and relentlessly optimize processes to deliver measurable results. I thrive in complex, multi-stakeholder environments and take pride in turning challenges into scalable, market-leading outcomes.

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Language

English
Fluent

Work Experience

Senior Lead Procurement Specialist/Marketing and Operations Strategist/Technical Project Leader at Pro Flooring Systems LLC
February 28, 2015 - January 20, 2025
Supervised a team of 15 staff members. fostering collaboration and improving overall team productivity. Collaborated with a cross-functional team of 15 to successfully develop and execute the GOM Turner Construction project. Resolved product issues through in-house testing. improving product reliability and customer satisfaction. Accelerated estimating and procurement processes by implementing ConstructConnect. streamlining bidding tasks and improving efficiency. Saved the company over $1 million across five years by designing and executing a productivity improvement plan. Designed and launched a company-wide safety awareness program. resulting in a 100% reduction in reported workplace injuries. Increased company revenue by $70.000 through successful negotiation of the Okeechobee Sheriffs Office Project. Delivered the Xanadu Project on schedule and $117,000 under budget. demonstrating strong project management and cost control. Revitalized a failing coatings company by overhauling its lead-procurement process and expanding service capabilities. Training crews in modern techniques such as polished concrete and creative epoxy aggregates like Aurora Dust. • Research and apply best practices for carpentry. painting. surface preparation. and finishing techniques to achieve professional-quality results. • Troubleshoot structural or aesthetic issues in the home environment. developing practical solutions that improve functionality and appearance .• Continuously expand technical knowledge through hands-on experimentation. Instructional resources. and tool proficiency development Digital Illustration & Graphic Design • Produce original digital illustrations. character concepts. and environment art using industry-standard tools such as Adobe Creative Cloud. Clip Studio Paint. and Autodesk creative software. • Participate in ongoing design challenges and art studies focused on composition. Lighting. color theory. and visual storytelling .• Develop branding assets. Logos. and Layout designs for personal projects and collaborative creative work • Explore advanced texturing and surface detailing techniques using Substance Painter3D. • Engage in continuous skill -building through tutorials. workshops. and peer-review communities to refine artistic style and technical proficiency
Growth Architect & Senior PM at Pro Flooring Systems, LLC
January 1, 2016 - December 31, 2024
Led digital transformation of bidding and project execution. Mastered Stack, Procore, and BuildingConnected to drive 20+ unsolicited RFPs weekly from top-tier contractors. Directed market branding & promotion using Adobe Creative Cloud to establish Pro Flooring as a dominant industry player. Produced 3D visualizations (Maya/ZBrush) for sales enablement, dramatically increasing client buy-in. Streamlined procurement and lifecycle management across industrial, commercial, and theme-park projects, while implementing a paperless reporting loop that enhanced daily progress visibility and reduced miscommunication by 15% through SaaS integration with field crews and manufacturers (Sika/Tnemec).
Founder / Lead Design & Research Specialist at InHome Custom Design, LLC
January 1, 2012 - December 31, 2014
SR&D focused on proprietary decorative finishes and architectural textures. Pioneered Aurora Dust metallic dispersion and Aerosol Flake harvesting to create high-margin decorative systems. Developed a signature Antique-Industrial finish with torch-patina and high-build resin encapsulation. Built 3D look-dev workflows (ZBrush, Substance Painter) for virtual mock-ups, leading to a 60% boost in site traffic and establishing a reputation as a ‘Mad Scientist’ of high-end epoxy art.

Education

Bachelor of Science at Full Sail University
September 1, 2025 - September 1, 2026
The curriculum includes Digital Design and Computer art and Animation.
B.S. in Computer Animation at Full Sail University
January 11, 2030 - January 1, 2027

Qualifications

Bachelor of Science in Computer Animation
January 11, 2030 - February 28, 2026
Adobe Creative Cloud Design Programs (Photoshop, Illustrator, InDesign, Lightroom, etc.), Substance Painter 3D, Zbrush, Blender, Autodesk 3D Creative Suite Programs (Maya, 3dsMax, Mudbox), Procreate, Clip Art Studio Pro, Krita, Various Sketch Programs for IOS, Android and Windows, Elements of Design, Principles of Art, Lighting and Atmospheric Perspective Techniques, Marketing Strategies
Phosphate Worker Card
January 11, 2030 - February 28, 2026
Bachelor of Science in Computer Animation
January 11, 2030 - February 28, 2026
Phosphate Worker Card
January 11, 2030 - February 28, 2026
Bachelor of Science in Computer Animation
January 11, 2030 - February 28, 2026
Phosphate Worker Card
January 11, 2030 - February 28, 2026
OSHA 30-Hour
January 11, 2030 - March 2, 2026
WHMIS
January 11, 2030 - March 2, 2026
SNHU Game Art & Development (Technical Credits)
January 11, 2030 - March 2, 2026

Industry Experience

Manufacturing, Media & Entertainment, Real Estate & Construction, Professional Services, Transportation & Logistics, Travel & Hospitality, Other, Software & Internet
    uniE621 The image I shot then edited in Photoshop. I then created the layout and effect in InDesign.
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