Independent consultant with 14 years of experience in the field (Unilever, PepsiCo,...) supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution. Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on: • Brand strategy & positioning • Go-to-Market strategy, launch orchestration & portfolio prioritization • Senior advisory to Brand Directors, CMOs and founders • Collaboration with strategy and creative agencies on high-stakes assignments…

Arnaud Fronty

Independent consultant with 14 years of experience in the field (Unilever, PepsiCo,...) supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution. Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on: • Brand strategy & positioning • Go-to-Market strategy, launch orchestration & portfolio prioritization • Senior advisory to Brand Directors, CMOs and founders • Collaboration with strategy and creative agencies on high-stakes assignments…

Available to hire

Independent consultant with 14 years of experience in the field (Unilever, PepsiCo,…) supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution.

Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on:
• Brand strategy & positioning
• Go-to-Market strategy, launch orchestration & portfolio prioritization
• Senior advisory to Brand Directors, CMOs and founders
• Collaboration with strategy and creative agencies on high-stakes assignments

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Global Strategy & Innovation Manager at PepsiCo
January 1, 2025 - Present
Lead two top-priority global snacks transformation initiatives; design future portfolio vision and brand positioning; develop GTM strategies with key markets across North & Latin America, Europe and the Middle East; drive cross-functional alignment and manage multiple strategy & creative agencies to deliver measurable impact.
Senior Global Brand Manager (PopCorners & Other BFY Snacks) at PepsiCo
January 1, 2020 - December 31, 2024
Defined multiple global positionings, GTM strategies and international expansion plans; led global innovation projects including Lay’s & Doritos extensions; developed communication platforms, media strategy and activation plans; built cross-functional activation and A&M models.
International Brand Manager (Alvalle / Naked) at PepsiCo
January 1, 2017 - December 31, 2019
Managed international brand portfolios, shaping brand positioning and execution across markets; collaborated with cross-functional teams to deliver growth.
Brand Manager (Soft Drinks) at PepsiCo
January 1, 2014 - December 31, 2016
Owned local marketing plans and P&L for 4 brands (7up, Pepsi, Gatorade, Mirinda); launched award-winning innovations with retail, OOH & activation plans; built media, activation & sports sponsorship plans.
Category Development Manager (PLBs) at Grupo DIA
January 1, 2012 - December 31, 2014
Led category development for private label brands; developed assortment strategies, promotions and shelf optimization.
Brand Management (Personal & Home Care) at Unilever
January 1, 2011 - December 31, 2012
Managed brands in personal and home care; contributed to brand strategy, execution and performance.
Consulting Analyst (TelCo) at Accenture
January 1, 2010 - December 31, 2010
Worked on telecommunications-focused consulting projects; supported client engagements and strategic analyses.

Education

Master's in Business Management & Marketing at Neoma Business School
September 1, 2008 - June 30, 2012

Qualifications

English C2 Level
July 7, 2024 - July 10, 2024
IELTS British Council
F
February 9, 2026 - February 9, 2026

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Manufacturing, Retail