Work for the fashion Brand SLVA by the designer Selva, who designs outfits using car pieces.

We live in an era of a swinging pendulum between the technology and the lost naturalism.
Our lives are organized and control by atomic clocks, rigid rules and schedules, and power.
We are emerged into the network of artificial production and easy and fast consumption.
A regular tomato of 50 years ago become today a rare and relatively expensive product sold
under the label of “organic”. We apparently miss the pace and the products of the natural.
This desire created a new market and discourse. On packagings of goods produced
in industrial fabrics contain pictures of farms, meadows and rivers that do not exist.
We fake the natural, even in social context. For we miss deep inside what we’ve lost.

To compensate our loss, our sense of guilt and to make us feel better. We go camping
in an isolation of specifically produced expensive camping tents and gear of luxury.
We go rafting for video-recording our adventure by drones.

All these are the extension of our pastoral fantasies.

The Concept:
One of the keywords that describes best our time (Zeitgeist) arguably is the polarization that fakes a shameless juxtaposition. From cultural or technological to the fluidity of identity we experience the swoosh of the pendulum that relentlessly moves our perception from one end to the other.

The post-modern discourse works on obscuring everything we recognize and know by emptying out the content, tearing apart the context, altering the presentation and appearance of things that create a consistent inconsistency, a patchwork or a collage detached from any intrinsic source. It is no longer possible to think; but you can choose, mix and match… You can be a repetition or a meme—of a repetition or of a meme, of which no one can find the tip of the thread. The skewed reflections of the none-identifiable things on a non-binary spectrum cry out for recognition that churn out echos of themselves. What remains to say, as the refrain of a popular pop song from 70’s revolving inside my head: “That’s the way, aha, aha, I like it, aha, aha !”

We like it. We do it. We play with creating visibility as things appear starting from a point of duality towards a horizon of whatever. To be coherent with the theme, all backgrounds were created in an AI engine to be by the edge of the perception and the noticeability to make the visuals fit the concept.

✻ All backgrounds are created in Midjourney.