https://www.behance.net/gallery/64872051/Pastoral-Fantasies-(for-ASPCA)

We live in an era of a swinging pendulum between the technology and the lost naturalism.
Our lives are organized and control by atomic clocks, rigid rules and schedules, and power.
We are emerged into the network of artificial production and easy and fast consumption.
A regular tomato of 50 years ago become today a rare and relatively expensive product sold
under the label of “organic”. We apparently miss the pace and the products of the natural.
This desire created a new market and discourse. On packagings of goods produced
in industrial fabrics contain pictures of farms, meadows and rivers that do not exist.
We fake the natural, even in social context. For we miss deep inside what we’ve lost.

To compensate our loss, our sense of guilt and to make us feel better. We go camping
in an isolation of specifically produced expensive camping tents and gear of luxury.
We go rafting for video-recording our adventure by drones.

All these are the extension of our pastoral fantasies.