My curiosity didn't stop at web development, it evolved into a passion for User Experience. I love collaborating with cross-functional teams, finding smart solutions to complex problems, and making things work and feel better for users. I'm known for strong communication, great time management, and a calm, focused approach to getting things done— fueled by an entrepreneurial spirit that is always asking: how can we make this better?

Paola Espinoza

My curiosity didn't stop at web development, it evolved into a passion for User Experience. I love collaborating with cross-functional teams, finding smart solutions to complex problems, and making things work and feel better for users. I'm known for strong communication, great time management, and a calm, focused approach to getting things done— fueled by an entrepreneurial spirit that is always asking: how can we make this better?

Available to hire

My curiosity didn’t stop at web development, it evolved into a passion for User Experience.

I love collaborating with cross-functional teams, finding smart solutions to complex problems, and making things work and feel better for users. I’m known for strong communication, great time management, and a calm, focused approach to getting things done— fueled by an entrepreneurial spirit that is always asking: how can we make this better?

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Web Designer at Freelance
January 1, 2020 - Present
Provided website design and development services to create effective, engaging online experiences for businesses of all sizes. Specialized in WordPress business websites and eCommerce solutions tailored to client goals.
Frontend Developer at Cymax Inc
October 15, 2015 - June 1, 2024
Designed and maintained e-commerce websites and B2B platforms, implementing user-centered UX/UI solutions to enhance usability, engagement, and conversions.
Web Designer & Developer at Baja Web Squad
October 1, 2020 - Present
Designed and developed WordPress websites with a strong focus on SEO and UX best practices, while executing digital strategies to boost visibility and engagement. Collaborated with clients using Figma and Adobe XD to review wireframes and mockups, then translated them into responsive WordPress sites aligned with SEO and UX best practices. Designed and improved websites—from launching new projects to refreshing existing ones—always focused on client goals and user experience. Provided ongoing support, fixed UX/UI issues, improved performance, and ensured sites worked smoothly across desktop and mobile. Created simple SEO strategies and easy-to-follow guides, helping clients understand how to keep their sites optimized without needing technical knowledge.
Frontend Developer & UX/UI Design at Cymax Technologies
March 1, 2024 - September 13, 2025
Led the modernization and migration of a B2B web application from an outdated Angular version to a newer one, improving code scalability, maintainability, and feature development speed by 40%. Used PrimeNG within a company-wide design system to ensure UI consistency and extend components for project-specific needs. Reviewed and iterated on Figma wireframes to maintain design consistency, optimize responsive layouts, and meet WCAG accessibility standards. Proactively managed cross-functional collaboration, facilitating communication between design, development, and business teams to streamline UX/UI workflows and reduce project delivery time. Conducted interviews and helped onboard new developers, expanding the team and strengthening its capacity. Consistently acted as the primary decision-maker for UI design, ensuring alignment with user needs and business goals. Recognized by CTO for impactful contributions, including improving client satisfaction and fostering collaboration.
Frontend Developer at Orderbot Inc
October 1, 2015 - September 13, 2025
Built and maintained custom websites tailored to client needs, focusing on delivering seamless user experiences and responsive designs. Collaborated with clients to implement scalable features and ensure technical solutions aligned with business goals, streamlining processes for efficient project delivery. Designed a reusable master project code template, reducing onboarding time by 25% and ensuring a consistent implementation process for new clients. Enhanced design consistency and mobile usability by implementing a mobile framework, leading to improved user experience and engagement. Delivered 95% of projects on or ahead of schedule, securing new business by managing client expectations, prioritizing tasks efficiently, and maintaining clear communication. Communicated directly with customers and stakeholders to gather requirements and ensure solutions met their business needs.
Web Designer & Developer at Baja Web Squad
October 1, 2020 - Present
Web Designer & Developer. Designed and developed WordPress websites with a strong focus on SEO and User Experience best practices, while executing digital strategies to boost visibility and engagement. Collaborated with clients using Figma and Adobe XD to review wireframes and mockups, then translated them into responsive WordPress websites aligned with SEO and UX best practices. Designed and improved websites—from launching new projects to refreshing existing ones—always focused on client goals and user experience. Provided ongoing support, fixing UX/UI issues, improving performance, and making sure sites work smoothly across desktop to mobile. Created simple SEO strategies and easy-to-follow guides, helping clients understand how to keep their sites optimized without needing technical knowledge.
Frontend Developer & UX/UI Design at Cymax Technologies
March 1, 2024 - September 20, 2025
Designed and maintained e-commerce websites and B2B platforms, creating user-centered solutions while ensuring consistent, scalable design practices. Led modernization and migration of a B2B web application from an outdated Angular version to a newer one, improving code scalability, maintainability, and speed in feature development by 40%. Used PrimeNG within a company-wide design system to ensure UI consistency and extend components for project-specific needs. Reviewed and iterated on Figma wireframes to maintain design consistency, optimize responsive layouts, and meet WCAG accessibility standards. Proactively managed cross-functional collaboration, facilitating communication between design, development, and business teams to streamline UX/UI workflows and reduce project delivery time. Conducted interviews and helped onboard new developers, expanding the team and strengthening capacity. Consistently acted as the primary decision-maker for UI design, ensuring alignment with user needs
Frontend Developer at Orderbot Inc
October 1, 2015 - September 20, 2025
Built and maintained customized websites tailored to client needs, focusing on delivering seamless user experiences and responsive designs. Collaborated with clients to implement scalable features and ensure technical solutions aligned with business goals, streamlining processes for efficient project delivery. Optimized project setup by designing a reusable master project template, reducing onboarding time by 25% and ensuring a consistent implementation process for new clients. Enhanced design consistency and mobile usability by implementing the mobile framework, leading to improved user experience and increased engagement. Delivered 95% of projects on or ahead of schedule, securing new business by managing client expectations, prioritizing tasks efficiently, and maintaining clear communication. Communicated directly with customers and stakeholders to gather requirements and ensure solutions met their business needs.
Web Designer & Developer at Baja Web Squad
October 1, 2020 - Present
Designed and developed WordPress websites with a strong focus on SEO and UX; collaborated with clients using Figma and Adobe XD to review wireframes and translate them into responsive WordPress sites; led design refresh cycles; provided ongoing support, fixed UX/UI issues, and improved performance; created simple SEO strategies and easy-to-follow guidelines to help clients maintain optimization; ensured designs align with client goals and user needs; delivered across desktop and mobile.
Frontend Developer & UX/UI Design at Cymax Technologies
March 1, 2024 - September 25, 2025
Led modernization and migration of a B2B web application from an outdated Angular version to a newer one, improving code scalability, maintainability, and feature delivery speed by 40%; used PrimeNG within a company-wide design system to ensure UI consistency; reviewed Figma wireframes to optimize responsive layouts and meet WCAG accessibility standards; facilitated cross-functional collaboration to streamline UX/UI workflows; conducted interviews and onboarded new developers; served as primary decision-maker for UI design; recognized by CTO for impact.
Frontend Developer at Orderbot Inc
October 1, 2015 - September 25, 2025
Built and maintained custom websites tailored to client needs; collaborated with clients to implement scalable feature sets and streamlined processes for efficient project delivery; designed a reusable master project code template, reducing onboarding time by 25%; implemented a mobile-first framework improving usability and engagement; delivered 95% of projects on or ahead of schedule by managing client expectations, prioritizing tasks efficiently, and maintaining clear communication.
Web Designer & Developer at Baja Web Squad
October 1, 2020 - Present
Designed and developed WordPress websites with a strong focus on SEO and UX best practices, collaborating with clients using Figma and Adobe XD to review wireframes and translate them into responsive sites aligned with SEO and UX best practices.
Frontend Developer & UX/UI Design at Cymax Technologies
March 1, 2024 - September 25, 2025
Led modernization and migration of a B2B web application to a newer Angular version, improving code scalability, maintainability, and feature development speed by 40%. Used PrimeNG within a company-wide design system to ensure UI consistency and extended components for project-specific needs. Reviewed Figma wireframes, improved responsive layouts, and met WCAG accessibility standards. Proactively managed cross-functional collaboration among design, development, and business teams to streamline UX/UI workflows and reduce project delivery time. Conducted interviews and helped onboard new developers, expanding the team and strengthening its capacity to handle projects. Consistently acted as the primary decision-maker for user interface design, ensuring alignment with user needs and business goals.
Frontend Developer at Orderbot Inc
October 1, 2015 - September 25, 2025
Built and maintained customized websites tailored to client needs, focusing on delivering seamless user experiences and responsive designs. Collaborated with clients to implement scalable features and ensure technical solutions aligned with business goals, streamlining processes for efficient project delivery.
Web Designer & Developer at Baja Web Squad
October 1, 2020 - Present
Designed and developed WordPress websites with a strong focus on SEO and user experience; collaborated with clients using Figma and Adobe XD to review wireframes and mockups, then translated them into responsive WordPress sites aligned with SEO and UX best practices. Design and improved websites from launch to refresh focusing on client goals and user experience; provided ongoing support, fixed UX/UI issues, improved performance, and ensured sites ran smoothly across desktop and mobile.
Frontend Developer & UX/UI Design at Cymax Technologies
March 31, 2024 - September 25, 2025
Led modernization and migration of a B2B web application from an outdated Angular version to a newer one, improving code scalability, maintainability, and speed in feature development by 40%. Used PrimeNG within a company-wide design system to ensure UI consistency and extend components; reviewed Figma wireframes to maintain design consistency and meet WCAG accessibility standards. Proactively managed cross-functional collaboration, facilitating communication between design, development, and business teams to streamline UX/UI workflow and reduce project delivery time.
Frontend Developer at Orderbot Inc
October 31, 2015 - September 25, 2025
Built and maintained customized websites tailored to client needs, focusing on delivering seamless user experiences and responsive designs. Collaborated with clients to implement scalable features and align technical solutions with business goals, streamlining processes for efficient project delivery. Optimized project setup by designing a reusable master project template, reducing onboarding time by 25% and ensuring a consistent implementation process for new clients. Enhanced design consistency and mobile usability by implementing the mobile framework, leading to improved user experience and engagement. Delivered 95% of projects on or ahead of schedule, securing new business by managing client expectations, prioritizing tasks efficiently, and maintaining clear communication, ensuring seamless project execution.
Web Designer & Developer at baja web squad
October 1, 2020 - Present
Designed and developed WordPress websites with a strong focus on SEO and User Experience best practices; used Figma and Adobe XD to review wireframes and mockups, then translated them into responsive WordPress sites aligned with SEO and UX goals; provided ongoing client support and site improvements.
Frontend Developer & UX/UI Design at Cymax Technologies
March 1, 2024 - September 25, 2025
Led modernization and migration of a B2B web application, improving code scalability and speed; implemented a design system to ensure UI consistency; reviewed Figma wireframes and ensured WCAG accessibility standards; facilitated cross‑functional collaboration to streamline UX/UI workflows; helped onboard new developers.
Frontend Developer at Orderbot Inc
October 1, 2015 - September 25, 2025
Built and maintained custom websites tailored to client needs, focusing on delivering seamless user experiences and responsive designs; collaborated with clients to implement scalable features and align with business goals; designed reusable templates to speed onboarding and project delivery; improved mobile usability by implementing a mobile framework; delivered a high percentage of projects on or ahead of schedule and maintained clear client communication.

Education

Bachelor Computer Engineer at UABC
August 1, 1997 - September 1, 2001
Bachelor's Degree in Computer Engineering at UABC (Universidad Autónoma de Baja California), Ensenada, Mexico
January 11, 2030 - September 13, 2025
Digital Marketing Certification at BrainStation
January 11, 2030 - September 13, 2025
UX Design Course at Emily Carr University of Art + Design
January 11, 2030 - September 13, 2025
Bachelor Degree in Computer Engineering at UABC, Ensenada, MX
January 11, 2030 - September 20, 2025
Digital Marketing Certification at Brain Station
January 11, 2030 - September 20, 2025
UX Design Course at Emily Carr University of Art + Design, Vancouver BC (Remote UX Design Course)
January 11, 2030 - September 20, 2025
Bachelor Degree in Computer Engineering at UABC (Universidad Autónoma de Baja California), Ensenada, MX
January 11, 2030 - September 25, 2025
Digital Marketing Certification at BrainStation, Remote
January 11, 2030 - September 25, 2025
UX Design Course Work at Emily Carr University of Art + Design, Vancouver BC
January 11, 2030 - September 25, 2025
Bachelor Degree in Computer Engineering at UABC, Ensenada, MX
January 11, 2030 - September 25, 2025
Digital Marketing Certification at Brain Station
January 11, 2030 - September 25, 2025
Remote UX Design Course at Emily Carr University of Art + Design, Vancouver, BC
January 11, 2030 - September 25, 2025
Bachelor's Degree in Computer Engineering at UABC, Ensenada, MX
January 11, 2030 - September 25, 2025
Digital Marketing Certification at Brain Station
January 11, 2030 - September 25, 2025
UX Design Course at Emily Carr University of Art + Design, Vancouver BC
January 11, 2030 - September 25, 2025

Qualifications

Bachelor's Degree in Computer Engineering
January 11, 2030 - September 13, 2025
Digital Marketing Certification
January 11, 2030 - September 13, 2025
UX Design Course
January 11, 2030 - September 13, 2025
Digital Marketing Certification
January 11, 2030 - September 20, 2025
UX Design Course
January 11, 2030 - September 20, 2025
UX Design Course Work
January 11, 2030 - September 25, 2025
Digital Marketing Certification
January 11, 2030 - September 25, 2025
Bachelor Degree in Computer Engineering
January 11, 2030 - September 25, 2025
Bachelor Degree in Computer Engineering
January 11, 2030 - September 25, 2025
UX Design Course Work
January 11, 2030 - September 25, 2025
Digital Marketing Certification
January 11, 2030 - September 25, 2025
UX Design Course
January 11, 2030 - September 25, 2025
Digital Marketing Certification
January 11, 2030 - September 25, 2025
Remote UX Design Course Work
January 11, 2030 - September 25, 2025
Digital Marketing Certification
January 11, 2030 - September 25, 2025
UX Design Course
January 11, 2030 - September 25, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education
    paper Direct Booking Pro – Branding & Web Design

    I designed the complete visual identity and website for Direct Booking Pro, a platform that helps hotels and property owners manage reservations directly. The project included creating a professional logo, developing a cohesive brand style, and designing a modern, user-friendly website.
    https://www.twine.net/signin

    paper WordPress Booking & Payment Website Development – Rancho La Concepción

    Developed a custom booking website for Rancho La Concepción, a remote eco-retreat in the Sierra de San Pedro Mártir.

    Key features:

    Full WordPress setup with the Bellevue theme and Elementor.
    Integration of the MotoPress Hotel Booking plugin for availability, seasonal pricing, and guest reservations.
    Secure Stripe payment processing.
    Multi-page structure with detailed cabin descriptions, amenities, and rules.
    Mobile-friendly design optimized for user experience and conversions.
    Bilingual content: English and Spanish
    .
    The result was a seamless, user-friendly platform that allowed guests to explore cabin options, check availability, and confirm reservations directly online.
    https://www.twine.net/signin

    paper WordPress Booking & Payment Website Development – Rancho La Concepción

    Designed and developed a custom WordPress website for Rancho La Concepción using MotoPress for reservations, integrated Stripe for secure credit card payments, and added WhatsApp integration to streamline inquiries and bookings, resulting in a smoother customer experience and improved conversion rates.
    https://www.twine.net/signin