Sports Shoes Industry – Change Management Presentation Deck

✦ Overview
As part of my Master’s coursework in Change Management, I created a comprehensive presentation deck analyzing the sports shoe industry’s environmental impact and proposing actionable transformations using established change management frameworks. Focusing on raw‑material sourcing, manufacturing processes, and end‑of‑life disposal, the deck outlines strategic steps for brands to transition toward sustainable, circular practices without sacrificing performance or profitability.

✦ Concept
The core narrative follows Kotter’s Eight‑Step Process and the ADKAR Model, mapping each phase- from building urgency around ecological damage to anchoring new, green processes into corporate culture. Case studies (e.g., bio‑polymer midsoles and take‑back recycling programs) illustrate how industry leaders can lead systemic change. The deck’s flow guides stakeholders through diagnosis, visioning, surging engagement, and sustaining momentum.

✦ Visual Elements
Color Scheme: Bold dark orange paired with deep black to evoke athletic energy and signal both urgency (environmental risk) and strength (capacity for change).
Layout: A modular grid with full‑bleed imagery of production lines and landfill sites contrasted against minimalist iconography representing each change step.
Charts & Diagrams: Clean, custom‑drawn process maps of Kotter’s model, ADKAR status wheels, and before‑/after impact infographics.
Typography: A strong sans‑serif headline type for “Step 1: Establish Urgency,” with a complementary narrow sans for body copy, ensuring high legibility in dark‑mode slides.

✦ Tools Used
Microsoft PowerPoint: Master slides, custom theme creation, and animation of step‑by‑step process builds
Adobe Illustrator: Custom icons, infographics, and flowchart design
Excel: Data analysis and chart generation for environmental impact metrics

✦ Outcome
The presentation earned highest distinction in my Change Management module and was later shared with a university‑industry sustainability forum. Peers and faculty praised its clear strategic roadmap and compelling visuals. Several students adopted its framework for their own industry case studies, amplifying its academic impact.

✦ Reflection
This project deepened my ability to translate complex management theories into persuasive visual narratives. Balancing rigorous analysis with dynamic, athletic‑themed design reinforced how strategic storytelling can drive stakeholder buy‑in for sustainability initiatives—whether in class or in the boardroom.