Available to hire
Hello! I’m Augustine Poonam Bedi, a Creative Graphic Designer and Art Director with 12+ years of experience delivering high-impact visual communication and branding solutions for global brands. I blend design thinking with a deep understanding of human behavior, drawing on 28+ years as an educator and art therapist to craft empathetic, engaging stories.
I’m proficient at concepting, designing, and executing campaigns across digital, print, and interactive platforms— from corporate brand identities and advertising campaigns to social media creatives and multimedia experiences. This rare combination of design, education, and art therapy brings storytelling, strategy, and collaboration to every brief.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Visual Arts Curriculum Developer (Part-time) at Soukhya Holistic Learning Centre
November 1, 2023 - March 31, 2024Designed and delivered 3 tailored arts curricula — for mainstream learners, adults, and students with neuro-divergent needs — ensuring inclusive, sensory-aware and therapeutically grounded sessions. Collaborated with specialist educators and occupational therapists to tailor session plans for autism, ADHD and other learning differences, improving engagement and participation by ~40%. Structured 12-week progressive art programmes aligned with developmental milestones, incorporating drawing, collage, clay work and mixed media. Documented progress and provided learning reports to parents and therapists.
Arts Facilitator at The Paradise School
April 1, 2022 - July 31, 2023Created and implemented 6 detailed IGCSE lesson plans spanning Foundation to Stage 3, covering drawing, painting, printmaking and mixed media. Integrated Visual Arts into Maths, Science and English, fostering 21st-century skills including critical thinking, problem-solving and digital literacy. Facilitated weekly art sessions for 3 grade groups (approx. 60 students), encouraging self-expression, creativity and reflective practice. Introduced project-based learning units linking art history, cultural exploration and contemporary art practice, leading to a student showcase attended by 100+ parents. Maintained student portfolios and provided formative and summative assessments aligned with IGCSE standards.
Curriculum Designer at Crejo.Fun
April 1, 2021 - January 31, 2022Designed a comprehensive Visual Arts curriculum for children aged 6–14 across 8 thematic modules, covering drawing, digital art, sculpture and storytelling through art. Onboarded, mentored, and trained 80+ facilitators across India, providing instructional guides, live demo sessions and ongoing pedagogical support. Coordinated 5 cross-cultural virtual workshops featuring guest artists from across India and internationally, exposing students to diverse art traditions. Developed age-differentiated activity kits for home learners, supporting 500+ enrolled students during the remote learning period. Collaborated with the product team to digitise curriculum content onto the EdTech platform, enabling scalable delivery.
Co-Scholastic Coordinator at Paras World School
April 1, 2017 - March 31, 2021Oversaw co-scholastic programs, coordinated activities and events, and supported holistic student development across grade levels.
Art Facilitator at Kunskapsskolan School
April 1, 2013 - April 30, 2017Delivered arts instruction and integrated activities across the curriculum to develop creativity and critical thinking.
Art Facilitator at Shikshanter School
July 1, 2008 - March 31, 2013Implemented art education programs and facilitated student engagement in visual arts.
Graphic Design Specialist at Futurescape
December 1, 1999 - August 31, 2002Worked on design projects across branding, print and digital media; collaborated with cross-functional teams to deliver client briefs.
Senior Creative Director at J. Walter Thompson (JWT)
December 1, 1994 - September 30, 1999Led creative initiatives, concept development and client campaigns across Delhi; supervised a team of designers.
Junior Visualiser at Contract Advertising
September 1, 1990 - August 31, 1994Supported design projects and visual development for campaigns.
Part-time Visual Arts Curriculum Developer at Soukhya Holistic Learning Centre
November 1, 2023 - March 1, 2024Designed and delivered 3 tailored arts curricula for mainstream learners, adults, and neuro-divergent students; collaborated with specialists to customize sessions for autism/ADHD; structured 12-week progressive art programmes; documented progress and provided reports to parents and therapists.
Part-time Arts Facilitator at The Paradise School
April 1, 2022 - July 1, 2023Created and implemented 6 IGCSE lesson plans across Foundation to Stage 3; integrated Visual Arts into Maths, Science and English; facilitated weekly sessions for ~60 students; led project-based learning units and student showcases; maintained portfolios and assessments.
Freelance Graphic Designer & Creative Consultant at Independent — Various Clients (India & International)
January 1, 2021 - PresentDelivered 20+ logo and brand identity projects for small businesses, entrepreneurs and NGOs across India and the UAE. Provided end-to-end brand development consultations, including visual identity, messaging strategy and rollout across digital and print channels. Offered photo editing and retouching services for product launches and editorial clients. Built and led cross-functional creative teams and developed brand guidelines to ensure consistency across touchpoints.
Senior Creative Director — Art Director at J. Walter Thompson (JWT), New Delhi
December 1, 1994 - September 1, 1999Led and executed 15+ high-impact national advertising campaigns for global brands including Pepsi, Motorola, Pizza Hut and ESPN. Conceptualised campaigns such as the iconic 'Mr. Apple Singh' mascot for World Cup Cricket. Directed cross-functional teams and collaborated with senior clients to translate briefs into compelling visual narratives, delivering award-winning campaigns on brief and on schedule.
Graphic Design Specialist at Futurescape, New Delhi
December 1, 1999 - August 1, 2002Pioneered India’s first touch-screen exhibition display ('The Horlicks Story') and produced websites, CD-ROMs and multimedia platforms for corporate clients. Managed marketing campaigns for Fortune 500 clients including Ford, Airtel and Sheraton, delivering creative assets across print and digital channels and enhancing brand visibility through innovative interactive experiences.
Junior Visualiser at Contract Advertising, New Delhi
September 1, 1990 - August 1, 1994Supported design and visualisation for advertising projects, contributing to rapid concept development and execution.
Art Facilitator at Shikshanter School, Gurgaon
July 1, 2008 - March 1, 2013Implemented art-based programmes, fostering creativity and visual literacy among students.
Art Facilitator at Kunskapsskolan School, Gurgaon
April 1, 2013 - April 1, 2017Delivered arts curriculum and activities to support holistic development and creative thinking.
Co-Scholastic Coordinator at Paras World School, Gurgaon
April 1, 2017 - March 1, 2021Coordinated co-scholastic programmes, integrating arts and creative projects into the school framework.
Curriculum Designer at Crejo.Fun EdTech Startup, Bengaluru
April 1, 2021 - January 1, 2022Designed visual arts curricula and learning materials for edtech initiatives, aligning with pedagogy and user experience.
Part-time Arts Facilitator at The Paradise School, Parra, Goa
April 1, 2022 - July 1, 2023Facilitated arts sessions and workshops, fostering creativity and student engagement.
Visual Arts Curriculum Developer at Soukhya Holistic Learning Centre, Goa
November 1, 2023 - March 1, 2024Developed visual arts curriculum and associated learning resources to support holistic education.
Senior Creative Director — Art at J. Walter Thompson (JWT), New Delhi
January 1, 1994 - September 30, 1999Led and executed 15+ high-impact national advertising campaigns for Pepsi, Motorola, Pizza Hut and ESPN; conceptualised the iconic 'Mr. Apple Singh' mascot; directed cross-functional teams and collaborated directly with senior clients to translate briefs into compelling visual narratives.
Education
B.Ed. (Early Childhood Education) at Maharishi Dayanand University, Haryana
January 1, 2018 - December 31, 2022B.A. (English Hons) at Vinayaka Sikkim Open University
January 1, 2015 - December 31, 2018Diploma in Graphic Design at New Delhi Polytechnic for Women
January 1, 1986 - December 31, 1989B.Ed. (Early Childhood Education) at Maharishi Dayanand University, Haryana
January 1, 2018 - January 1, 2022BA (English Hons) at Vinayaka Sikkim Open University
January 1, 2015 - January 1, 2018Diploma in Graphic Design at New Delhi Polytechnic for Women
January 1, 1986 - January 1, 1989Diploma in Graphic Design at New Delhi Polytechnic for Women
January 1, 1988 - January 1, 1989B.A. (English Hons) at Vinayaka Sikkim Open University
January 1, 2015 - January 1, 2018B.Ed. (Early Childhood Education) at Maharishi Dayanand University, Haryana
January 1, 2018 - January 1, 2022Diploma in Graphic Design at New Delhi Polytechnic for Women
January 1, 1988 - January 1, 1989B.A. (English Hons) at Vinayaka Sikkim Open University
January 1, 2015 - January 1, 2018B.Ed. (Early Childhood Education) at Maharishi Dayanand University, Haryana
January 1, 2018 - January 1, 2022Diploma in Graphic Design at New Delhi Polytechnic for Women
January 1, 1988 - January 1, 1989B.A. (English Hons) at Vinayaka Sikkim Open University
January 1, 2015 - January 1, 2018B.Ed. (Early Childhood Education) at Maharishi Dayanand University, Haryana
January 1, 2018 - January 1, 2022Qualifications
Foundation Course on Art Therapy
January 1, 2014 - May 20, 2026Introduction to Psychology
January 1, 2022 - May 20, 2026Using AI for Business Development
January 1, 2024 - May 20, 2026Remote Freelancing & Profile Building Program
January 1, 2024 - May 20, 2026Foundation Course on Art Therapy
January 1, 2014 - May 20, 2026Introduction to Psychology
January 1, 2022 - May 20, 2026Using AI for Business Development
January 1, 2024 - May 20, 2026Remote Freelancing & Profile Building Program
January 1, 2024 - May 20, 2026Using AI for Business Development
January 1, 2024 - May 20, 2026Remote Freelancing & Profile Building Program
January 1, 2024 - May 20, 2026Foundation Course on Art Therapy
January 1, 2013 - January 1, 2013Introduction to Psychology
January 1, 2022 - January 1, 2022Using AI for Business Development
January 1, 2024 - May 22, 2026Remote Freelancing & Profile Building Program
January 1, 2024 - May 22, 2026Foundation Course on Art Therapy
January 1, 2013 - May 22, 2026Introduction to Psychology
January 1, 2022 - May 22, 2026Using AI for Business Development
January 1, 2024 - May 26, 2026Remote Freelancing & Profile Building Program
January 1, 2024 - May 26, 2026Foundation Course on Art Therapy
January 1, 2013 - May 26, 2026Introduction to Psychology
January 1, 2022 - May 26, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Software & Internet, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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