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I’m a creative leader and designer with two decades of experience shaping brands through craft-led design. I bring strategic thinking and design practice together, creating brand systems, campaigns and experiences that connect business objectives with human needs. I lead through collaboration, balancing clear creative direction with individual agency and ownership. I care deeply about creating environments where thoughtful critique, curiosity and shared ownership help teams produce their best work.…I’m a creative leader and designer with two decades of experience shaping brands through craft-led design. I bring strategic thinking and design practice together, creating brand systems, campaigns and experiences that connect business objectives with human needs. I lead through collaboration, balancing clear creative direction with individual agency and ownership. I care deeply about creating environments where thoughtful critique, curiosity and shared ownership help teams produce their best work.

PJ Stekhoven-Smith

Designer, Brand Designer, Art Director, +2

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I’m a creative leader and designer with two decades of experience shaping brands through craft-led design. I bring strategic thinking and design practice together, creating brand systems, campaigns and experiences that connect business objectives with human needs. I lead through collaboration, balancing clear creative direction with individual agency and ownership. I care deeply about creating environments where thoughtful critique, curiosity and shared ownership help teams produce their best work.…I’m a creative leader and designer with two decades of experience shaping brands through craft-led design. I bring strategic thinking and design practice together, creating brand systems, campaigns and experiences that connect business objectives with human needs. I lead through collaboration, balancing clear creative direction with individual agency and ownership. I care deeply about creating environments where thoughtful critique, curiosity and shared ownership help teams produce their best work.

Available to hire

London, United Kingdom

I’m a creative leader and designer with two decades of experience shaping brands through craft-led design.

I bring strategic thinking and design practice together, creating brand systems, campaigns and experiences that connect business objectives with human needs.

I lead through collaboration, balancing clear creative direction with individual agency and ownership.

I care deeply about creating environments where thoughtful critique, curiosity and shared ownership help teams produce their best work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Associate Creative Director at Snap Inc.

January 1, 2017 - December 31, 2024

Led the development and execution of brand and campaign programmes across EMEA. Designed and directed visual systems spanning digital, experiential, editorial and physical touchpoints. Partnered with marketing, product, production, PR and events teams to deliver cohesive brand experiences aligned with business objectives. Served as a regional brand guardian, developing scalable frameworks and assets to support consistent brand expression across international markets. Collaborated with agencies, photographers and external creative partners to maintain quality and craft across programmes. Mentored multidisciplinary teams while maintaining a hands-on role in concept development and creative execution. Contributed to global office branding, internal communications and culturally-led initiatives, balancing storytelling with strong visual craft.

Art Director (Contract) at Tommy Hilfiger

January 1, 2016 - December 31, 2016

Developed seasonal creative concepts supporting retail campaigns and customer experiences. Created and presented concepts to senior creative leadership. Maintained visual consistency across point-of-sale, retail and out-of-home applications. Audited campaign assets and refined visual systems across customer touchpoints. Collaborated across creative and production teams to deliver premium consumer-facing experiences.

Art Director (Contract) at Boots

January 1, 2016 - December 31, 2016

Led the redesign of Boots’ employee advocacy publication. Conducted an audit of the existing brand and editorial system. Developed visual identity principles, typography, layouts and scalable template systems. Produced launch materials and handover documentation to support long-term management. Worked closely with stakeholders to align creative output with communication objectives.

Art Director at Archetype

January 1, 2011 - December 31, 2015

Led concept development and campaign design across fashion, lifestyle and cultural brands. Collaborated with strategists and clients to translate business challenges into compelling visual systems. Directed photographers, illustrators and external creative partners. Presented creative work and recommendations to senior stakeholders. Delivered integrated brand experiences across print, digital and experiential channels.

Art Director at Acclaim

January 1, 2009 - December 31, 2015

Directed editorial design and visual storytelling for a global culture publication. Oversaw end-to-end creative production across print and digital platforms. Commissioned and managed international creative talent. Led development of the publication’s digital platform and supporting assets. Maintained consistency across editorial and brand expressions.

Graphic Designer at Enso Studios

January 1, 2005 - December 31, 2008

Developed design concepts and presentations across client projects. Produced final creative assets across print and digital channels. Collaborated with stakeholders to refine work and ensure project objectives were met. Supported delivery of campaigns and brand communications across multiple formats.