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I’m a senior graphic designer with over 30 years of experience delivering innovative visual solutions across print and digital platforms. I excel at transforming concepts into compelling artwork that aligns with brand identities and business objectives. I thrive in collaborative, fast-paced environments and am proficient in both traditional and digital design methods, with expertise in industry-standard software and production workflows. I’m eager to bring my broad graphics and print production knowledge to a forward-thinking company that values design excellence and innovation.…I’m a senior graphic designer with over 30 years of experience delivering innovative visual solutions across print and digital platforms. I excel at transforming concepts into compelling artwork that aligns with brand identities and business objectives. I thrive in collaborative, fast-paced environments and am proficient in both traditional and digital design methods, with expertise in industry-standard software and production workflows. I’m eager to bring my broad graphics and print production knowledge to a forward-thinking company that values design excellence and innovation.

Pete LaSalle

Graphic Designer, Illustrator, Art Director, +6

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I’m a senior graphic designer with over 30 years of experience delivering innovative visual solutions across print and digital platforms. I excel at transforming concepts into compelling artwork that aligns with brand identities and business objectives. I thrive in collaborative, fast-paced environments and am proficient in both traditional and digital design methods, with expertise in industry-standard software and production workflows. I’m eager to bring my broad graphics and print production knowledge to a forward-thinking company that values design excellence and innovation.…I’m a senior graphic designer with over 30 years of experience delivering innovative visual solutions across print and digital platforms. I excel at transforming concepts into compelling artwork that aligns with brand identities and business objectives. I thrive in collaborative, fast-paced environments and am proficient in both traditional and digital design methods, with expertise in industry-standard software and production workflows. I’m eager to bring my broad graphics and print production knowledge to a forward-thinking company that values design excellence and innovation.

Available to hire

I’m a senior graphic designer with over 30 years of experience delivering innovative visual solutions across print and digital platforms. I excel at transforming concepts into compelling artwork that aligns with brand identities and business objectives.

I thrive in collaborative, fast-paced environments and am proficient in both traditional and digital design methods, with expertise in industry-standard software and production workflows. I’m eager to bring my broad graphics and print production knowledge to a forward-thinking company that values design excellence and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

AutoCAD Leadman, Sr. Graphic Designer at Virginia Correctional Enterprises – Sheet Metal Shop

August 1, 2017 - September 1, 2025

Created, maintained, and cataloged an extensive library of technical drawings and DXF files. Used AutoCAD to design 2D & 3D models of new products and furniture to be fabricated. Orchestrated all phases of prototypes from initial design to final fabrication. Designed, produced, and presented compelling materials using Adobe Creative Cloud and PowerPoint to obtain internal buy-in for new product concepts. Collaborated with management, production, and fabrication teams to ensure output aligned with strategic goals and fabrication feasibility. Worked with laser machine operators to plan cost-effective output of time and material for each product and prototype.

Sr. Graphic Designer at PDQ Supply, Inc. - Appliance Parts Distributor

July 1, 1996 - December 31, 2004

Led hands-on development, art direction, and layout of the company’s extensive annual catalogs as well as all marketing collateral. Photographed, maintained, and cataloged the company’s digital product and promotional photography. Led early website development, contributing to digital brand presence and customer engagement. Managed all phases of print production from proofs to press checks, maintaining strong vendor relationships. Created logo designs and illustrations for various projects and customers.

Art Director at PDQ Supply, Inc. - Appliance Parts Distributor

January 1, 2004 - December 31, 2014

Led art direction and layout for catalogs and marketing collateral; maintained photography library; contributed to early website development; managed print production processes; created logos and illustrations for various projects and customers.

Prepress Specialist at Beta Graphics - Commercial Printer

August 1, 1992 - June 30, 1996

Film prep/stripping; Digital file preparation; Processed printing plates for 2-color and 4-color presses; Created blueline proofs; Stat camera film production.