Named DFW's 32 Under 32 in 2019 | Strategic Marketing Manager | Copywriting, ABM, Paid and Organic Advertising | Pardot Certified…

Peyton Leisner

Named DFW's 32 Under 32 in 2019 | Strategic Marketing Manager | Copywriting, ABM, Paid and Organic Advertising | Pardot Certified…

Available to hire

Named DFW’s 32 Under 32 in 2019 | Strategic Marketing Manager | Copywriting, ABM, Paid and Organic Advertising | Pardot Certified

Language

English
Fluent

Work Experience

Senior Marketing Manager at Stratus
July 1, 2020 - Present
Directed a full-scale website reconstruction and SEO initiative, resulting in a 57% year-over-year increase in organic traffic. Engineered data-driven strategies to optimize market share, accelerate sales velocity, and maximize profitability across all channels. Authored clinical trial presentations and executive sales collateral; led the go-to-market rollout for a new software suite. Spearheaded a company-wide intranet launch, streamlining cross-departmental file sharing and enhancing internal communication protocols.
Field Marketing Specialist at Spectrum Reach
December 31, 2014 - December 30, 2017
Regional lead for planning and executing client and B2B events – Generated over 250 MQL leads for DFW market in 1-year period — Tracked lead revenue of over $150,000 through Pardot, Salesforce, & Eclipse Planned quarterly media strategies for Dallas-Fort Worth market using a combination of owned, bought, and organic media & kept up with budget across multiple campaigns Content writing for corporate social media channels and whitepapers — “Media Buying 101” whitepaper was the #1 downloaded content piece for the company Planned and executed with product launches to internal and external stakeholders in region Social media marketing lead for region Assisted with Pardot email campaigns
Assistant Media Buyer at Infinity Marketing
December 30, 2014 - November 2, 2015
Assisted media buying and digital advertising campaigns.
Marketing Manager at Quince Health
September 29, 2019 - June 29, 2020
Built brand for new start-up based upon market research, core company values and industry standards Created marketing collateral for product launches for providers, employers, distributors and members Strategized and built out 2020 marketing plan with a $500,000+ budget Implemented SEO, PR, organic and paid social campaigns

Education

Bachelor of Arts in Communications Studies at Clemson University
August 1, 2011 - December 1, 2014

Qualifications

Pardot Specialist
January 1, 2021 - March 10, 2026
Google Ads & Google Analytics
January 1, 2020 - March 10, 2026
Creative Facilitator
January 1, 2018 - March 10, 2026
IAB
January 1, 2017 - March 10, 2026
HubSpot Inbound Certification
January 1, 2016 - March 10, 2026
Google Fundamentals
January 1, 2015 - March 10, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Healthcare, Retail
    paper Marketing Strategy and Content Creation for SaaS

    Content Strategy: Spearheaded a comprehensive roadmap—spanning web, blogs, and gated assets—to enhance brand authority and drive acquisition.

    Lead Generation: Led a cross-functional freelancer team to generate 2,000+ leads via optimized landing pages.

    Pipeline Success: Achieved a 2,100% increase in total contacts and built a lifecycle pipeline that converted 518 customers in one year.

    Engagement: Improved content quality to increase average time-on-page to 3.5+ minutes, significantly boosting brand resonance.

    paper Small Business Education and Lead Generation

    Authored the “#1 most-downloaded” whitepaper in company history to capture leads for sales, routing them into lead nurturing campaigns in Salesforce/Pardot and sending MQLs to sales.