Pamela Sufi

Available to hire

I am a marketing executive who leads with customer insight and a passion for building results-driven campaigns across hardware and software technologies.

About

I am a marketing executive who leads with customer insight and a passion for building results-driven campaigns across hardware and software technologies. I have led B2B and B2C programs across manufacturing, financial services, healthcare, and other industries, turning data into actionable marketing programs that drive growth and build strong brands. I excel at developing and implementing customer-centric marketing initiatives, from database augmentation to website transformation, public relations, and product marketing, while building high-performance teams in startups and Fortune 25 environments.

I am known for launching innovative programs, applying data-driven analytics to optimize resources, and delivering measurable impact. My leadership has supported both complex enterprise systems and consumer-focused brands, driving demand generation, content strategy, and multi-channel campaigns that elevate brand awareness and revenue.

  • Joined December 2025

Industry experience

  • Software & Internet
  • Manufacturing
  • Financial Services
  • Healthcare
  • Professional Services

More experts in Sacramento, United States

Projects · 2

GOAL
• Up-sell/cross-sell existing clients, reduce sales closing cycle time for prospects
• Increase customer loyalty, create advocates in key accounts

CAMPAIGN
• 8 half-day events in US/Canada with Product Management, Professional Services & Customer Success teams as well as Business Partners as presenters
• Promotions via email (“from” Product Management and Sales), email signatures, client newsletter, customer-success best-practice webinars, and social
• Free on-site consultations with Professional Services, Exec track focused on ROI
• Town Hall to generate feature feedback for Product Management

RESULTS
• 270 existing client & prospect attendees – Very positive response from attendees (via feedback forms)
• $14M+ in directly attributable revenue (products
and services)
• Very high ROI, due to use of free client facilities, free company training facilities, and small fee charged to partners who sponsored events (discounts for sponsoring more than one event)
• 53 business partner attendees – positive feedback from partners (via feedback forms & business partner team) on ROI, interaction with clients and access to Product Management team
• Became annual program at request of Sales (who helped pick locations and tailored content for that region, based on opportunities)

Roadshows Dramatically Grow Software-as-a-Service Revenue
  • Digital Marketer
  • Growth Marketer
  • Marketer
  • +2

GOAL
• Take advantage of gap in artificial intelligence (AI) research and content marketing to create first of its kind chief data officer survey of AI production process and generate ideal customer profile-aligned leads for Sales team

ELEMENTS
• Sourced research firm (that also generated reports on AI market for leading business publications) and worked with them to create survey questions (validated by Product Management) and ideal respondent profile
• Wrote 52-page chief data officer research report and worked with designer to create graphics representing relevant results
• Created search engine optimized (SEO) landing page + promotions on home page and in blog posts (for social posting and SEO)
• Set up content syndication, emails to database, paid social ads, and other programs promoting content

RESULTS
• Generated1,000+ ideal customer profile-aligned leads in 4 months at $37 cost-per-lead for content
syndication
• Provided Sales with data on survey respondents and self-reported organizational pain points for
follow up
• Secured 20+ articles and press release reprints of research results and company sponsoring report
• Guest presenter on research firm’s best practices webinar
• Validated business plan assumptions with data from survey

Generated 1000+ Ideal Customer Profile- Aligned Leads with AI Research Report
  • Content Creator
  • Copywriter
  • Digital Marketer
  • +3

Work experience· 7 roles

Fractional CMO · Marketing Transformed, LLCJan 2024 – Present · 2 yrs 11 mos

Short-term interim or part-time marketing leadership roles for start-ups and medium-sized firms that need deep strategic experience and hands-on efforts building/improving effectiveness of existing staff and programs. Hourly consulting or content creation for Content Marketing.

Head of Marketing · Wallaroo.AIMar 2023 – Dec 2023 · 10 mos

Secured InfoWorld Technology of the Year finalist award for AI production platform; led branding, demand generation (1,000+ ICP-aligned leads in 4 months at $37 CPL), content marketing, PR, events, social, and marketing operations. Improved brand awareness and internal productivity through strategic campaigns and streamlined processes.

Vice President of Marketing · Source CodeSep 2020 – Mar 2023 · 2 yrs 7 mos

Expanded demand generation and built global marketing department to support mergers and acquisitions across multiple lines of business (Comark, Concord Compliance, Silicon Mechanics, Thinkmate). Oversaw content, website/SEO, PPC, social, events, and analytics; hired staff and implemented new marketing tech stack and lifecycle processes.

Vice President of Marketing · VANTIQAug 2019 – Feb 2020 · 7 mos
Vice President of Marketing · Penguin ComputingNov 2017 – Jul 2019 · 1 yr 9 mos
Global Client Journey Leader · IBMJan 2014 – Nov 2017 · 3 yrs 11 mos
Senior Marketing Programs Manager · Coremetrics/IBMJan 2010 – Jan 2014 · 4 yrs 1 mo

Education

Professional Certificate · University of California2030 – 2025
B.A. in Communications and English · Mills College2030 – 2025

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