I am a marketing executive who leads with customer insight and a passion for building results-driven campaigns across hardware and software technologies. I have led B2B and B2C programs across manufacturing, financial services, healthcare, and other industries, turning data into actionable marketing programs that drive growth and build strong brands. I excel at developing and implementing customer-centric marketing initiatives, from database augmentation to website transformation, public relations, and product marketing, while building high-performance teams in startups and Fortune 25 environments. I am known for launching innovative programs, applying data-driven analytics to optimize resources, and delivering measurable impact. My leadership has supported both complex enterprise systems and consumer-focused brands, driving demand generation, content strategy, and multi-channel campaigns that elevate brand awareness and revenue.…

Pamela Sufi

I am a marketing executive who leads with customer insight and a passion for building results-driven campaigns across hardware and software technologies. I have led B2B and B2C programs across manufacturing, financial services, healthcare, and other industries, turning data into actionable marketing programs that drive growth and build strong brands. I excel at developing and implementing customer-centric marketing initiatives, from database augmentation to website transformation, public relations, and product marketing, while building high-performance teams in startups and Fortune 25 environments. I am known for launching innovative programs, applying data-driven analytics to optimize resources, and delivering measurable impact. My leadership has supported both complex enterprise systems and consumer-focused brands, driving demand generation, content strategy, and multi-channel campaigns that elevate brand awareness and revenue.…

Available to hire

I am a marketing executive who leads with customer insight and a passion for building results-driven campaigns across hardware and software technologies. I have led B2B and B2C programs across manufacturing, financial services, healthcare, and other industries, turning data into actionable marketing programs that drive growth and build strong brands. I excel at developing and implementing customer-centric marketing initiatives, from database augmentation to website transformation, public relations, and product marketing, while building high-performance teams in startups and Fortune 25 environments.

I am known for launching innovative programs, applying data-driven analytics to optimize resources, and delivering measurable impact. My leadership has supported both complex enterprise systems and consumer-focused brands, driving demand generation, content strategy, and multi-channel campaigns that elevate brand awareness and revenue.

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Work Experience

Fractional CMO at Marketing Transformed, LLC
January 1, 2024 - Present
Short-term interim or part-time marketing leadership roles for start-ups and medium-sized firms that need deep strategic experience and hands-on efforts building/improving effectiveness of existing staff and programs. Hourly consulting or content creation for Content Marketing.
Head of Marketing at Wallaroo.AI
March 1, 2023 - December 1, 2023
Secured InfoWorld Technology of the Year finalist award for AI production platform; led branding, demand generation (1,000+ ICP-aligned leads in 4 months at $37 CPL), content marketing, PR, events, social, and marketing operations. Improved brand awareness and internal productivity through strategic campaigns and streamlined processes.
Vice President of Marketing at Source Code
September 1, 2020 - March 1, 2023
Expanded demand generation and built global marketing department to support mergers and acquisitions across multiple lines of business (Comark, Concord Compliance, Silicon Mechanics, Thinkmate). Oversaw content, website/SEO, PPC, social, events, and analytics; hired staff and implemented new marketing tech stack and lifecycle processes.
Vice President of Marketing at VANTIQ
August 1, 2019 - February 1, 2020
Built global marketing department to support direct sales and channel growth for an event-driven architecture (EDA) platform; managed website, SEO, PPC, social, design, and copyediting; created PR, branding, lead generation, and partner marketing programs; implemented data-driven analytics.
Vice President of Marketing at Penguin Computing
November 1, 2017 - July 1, 2019
Spearheaded end-to-end integrated marketing for HPC/HPC-as-a-Service portfolio; developed ABM and multi-channel programs; redesigned website with high-impact visuals and content; managed product marketing, lifecycle, and end-of-life; earned Partner of the Year awards.
Global Client Journey Leader at IBM
January 1, 2014 - November 1, 2017
Founding member of a team transforming marketing for a Fortune 25 company; developed data-driven, client-centric buying journeys; led an eight-person team; aligned cross-functionally with marketing, sales, and operations; established campaign quality analytics and mentoring programs.
Senior Marketing Programs Manager at Coremetrics/IBM
January 1, 2010 - January 1, 2014
Created a customer retention program and expanded marketing for acquisitions; built digital programs (webinars, live events, LinkedIn groups, ROI calculators) and high-performing email campaigns; led cross-sell and solution bundles through modular campaigns.

Education

Professional Certificate at University of California
January 11, 2030 - December 20, 2025
B.A. in Communications and English at Mills College
January 11, 2030 - December 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Manufacturing, Financial Services, Healthcare, Professional Services
    paper Roadshows Dramatically Grow Software-as-a-Service Revenue

    GOAL
    • Up-sell/cross-sell existing clients, reduce sales closing cycle time for prospects
    • Increase customer loyalty, create advocates in key accounts

    CAMPAIGN
    • 8 half-day events in US/Canada with Product Management, Professional Services & Customer Success teams as well as Business Partners as presenters
    • Promotions via email (“from” Product Management and Sales), email signatures, client newsletter, customer-success best-practice webinars, and social
    • Free on-site consultations with Professional Services, Exec track focused on ROI
    • Town Hall to generate feature feedback for Product Management

    RESULTS
    • 270 existing client & prospect attendees – Very positive response from attendees (via feedback forms)
    • $14M+ in directly attributable revenue (products
    and services)
    • Very high ROI, due to use of free client facilities, free company training facilities, and small fee charged to partners who sponsored events (discounts for sponsoring more than one event)
    • 53 business partner attendees – positive feedback from partners (via feedback forms & business partner team) on ROI, interaction with clients and access to Product Management team
    • Became annual program at request of Sales (who helped pick locations and tailored content for that region, based on opportunities)

    paper Generated 1000+ Ideal Customer Profile- Aligned Leads with AI Research Report

    GOAL
    • Take advantage of gap in artificial intelligence (AI) research and content marketing to create first of its kind chief data officer survey of AI production process and generate ideal customer profile-aligned leads for Sales team

    ELEMENTS
    • Sourced research firm (that also generated reports on AI market for leading business publications) and worked with them to create survey questions (validated by Product Management) and ideal respondent profile
    • Wrote 52-page chief data officer research report and worked with designer to create graphics representing relevant results
    • Created search engine optimized (SEO) landing page + promotions on home page and in blog posts (for social posting and SEO)
    • Set up content syndication, emails to database, paid social ads, and other programs promoting content

    RESULTS
    • Generated1,000+ ideal customer profile-aligned leads in 4 months at $37 cost-per-lead for content
    syndication
    • Provided Sales with data on survey respondents and self-reported organizational pain points for
    follow up
    • Secured 20+ articles and press release reprints of research results and company sponsoring report
    • Guest presenter on research firm’s best practices webinar
    • Validated business plan assumptions with data from survey