Generated 1000+ Ideal Customer Profile- Aligned Leads with AI Research Report

GOAL
• Take advantage of gap in artificial intelligence (AI) research and content marketing to create first of its kind chief data officer survey of AI production process and generate ideal customer profile-aligned leads for Sales team

ELEMENTS
• Sourced research firm (that also generated reports on AI market for leading business publications) and worked with them to create survey questions (validated by Product Management) and ideal respondent profile
• Wrote 52-page chief data officer research report and worked with designer to create graphics representing relevant results
• Created search engine optimized (SEO) landing page + promotions on home page and in blog posts (for social posting and SEO)
• Set up content syndication, emails to database, paid social ads, and other programs promoting content

RESULTS
• Generated1,000+ ideal customer profile-aligned leads in 4 months at $37 cost-per-lead for content
syndication
• Provided Sales with data on survey respondents and self-reported organizational pain points for
follow up
• Secured 20+ articles and press release reprints of research results and company sponsoring report
• Guest presenter on research firm’s best practices webinar
• Validated business plan assumptions with data from survey