Pedro - A Spain Based Olive Oil Brand

Client Introduction:
Pedro is a brand rooted in land, craft, and honesty. Sourced from independent family-run mills in the rugged hills of Málaga, Spain, Pedro celebrates a slower, more intentional way of producing olive oil where olives are hand-harvested, cold-pressed within hours, and bottled in the same season to preserve their vibrant freshness.

Challenge:
The challenge was translating the founder’s deep passion for Pedro into a digital experience that felt as authentic as the product itself. The website needed to narrate the journey of olive oil—from hand-plucked olives in Málaga to traditional pressing—while also celebrating the community through harvest traditions, festivals, and shared feasts.

Solution:
We designed a narrative-led website that brings Pedro’s philosophy to life through immersive storytelling. The platform traces the journey from hand-harvested olives in Málaga to traditional cold pressing, highlighting the people behind the craft and the community through harvest traditions, festivals, and shared feasts, while ensuring a smooth, intuitive buying experience despite heavy visual customisation.