Managed social media accounts for the brand's social media and talent management sides across Instagram, TikTok, YouTube, Facebook, and LinkedIn; coordinated content planning, scheduling, onboarding, and creator coordination for campaigns.

Influencer Marketing Specialist at Xnara Biologics

October 1, 2024 - Present

Managed influencer campaigns across US and Singapore brands; handled creator sourcing, content briefings, compliance reviews, and post-campaign reporting; coordinated end-to-end delivery across YouTube, Instagram, and TikTok, maintaining brand-messaging alignment across category.

Influencer Marketing Specialist at EXNARA BIOLOGICS Pte. Ltd.

May 2, 2023 - September 2, 2024

Remote role focusing on influencer growth strategies; contributed to global influencer campaigns; onboarded and managed influencers; tracked performance metrics.

Influencer Growth Specialist at PartnerForward

November 1, 2022 - May 31, 2023

Built and scaled a global influencer database across fashion, beauty, and lifestyle categories through manual creator research; independently scouted talents across platforms; led outbound outreach and onboarding of creators, negotiating partnerships.

Senior Executive – Influencer Outreach at FCBK Connect

June 1, 2021 - September 30, 2022

Executed influencer outreach campaigns for fashion and lifestyle brands; sourced creator profiles via manual research across Instagram, TikTok and YouTube; managed outreach, briefings, and end-to-end delivery.

Senior Executive – Influencer Outreach at Titan Digital Media Pte. Ltd.

August 2, 2018 - May 2, 2021

Executed influencer-led campaigns across GCC and Asian markets; onboarded influencers; created campaign reports; supported content ideation; managed partnerships to drive health and wellness brand outcomes. On-site in Mumbai, India; worked across GCC and Asian markets.