Hi, I’m Paloma Melo de Souza, a marketing, advertising, and branding professional based in Sao Paulo, Brazil. I bring a strong foundation in advertising and a passion for building strategies that authentically connect brands with their audiences. I’m currently expanding my expertise through EBAC’s Brand Manager program, complementing hands-on experience in digital marketing, branding, UX/UI, and graphic design. I’m open to new challenges, committed to excellence, and eager to make a positive contribution. I enjoy collaborating across multidisciplinary projects and translating insights into creative, results-driven solutions.

Paloma Melo de Souza

PRO

Hi, I’m Paloma Melo de Souza, a marketing, advertising, and branding professional based in Sao Paulo, Brazil. I bring a strong foundation in advertising and a passion for building strategies that authentically connect brands with their audiences. I’m currently expanding my expertise through EBAC’s Brand Manager program, complementing hands-on experience in digital marketing, branding, UX/UI, and graphic design. I’m open to new challenges, committed to excellence, and eager to make a positive contribution. I enjoy collaborating across multidisciplinary projects and translating insights into creative, results-driven solutions.

Available to hire

Hi, I’m Paloma Melo de Souza, a marketing, advertising, and branding professional based in Sao Paulo, Brazil. I bring a strong foundation in advertising and a passion for building strategies that authentically connect brands with their audiences. I’m currently expanding my expertise through EBAC’s Brand Manager program, complementing hands-on experience in digital marketing, branding, UX/UI, and graphic design.

I’m open to new challenges, committed to excellence, and eager to make a positive contribution. I enjoy collaborating across multidisciplinary projects and translating insights into creative, results-driven solutions.

See more

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing & Design Consultant - Contract Freelancer at Internet Think Tank, Inc.
February 1, 2023 - Present
Lead marketing strategy, UX/UI design, and brand execution for all projects; marketing consulting, GTM plan, social media posts, and website development; contact with investors; supporting the CEO in business development.
Marketing and Creative Internship at Cushman & Wakefield
December 1, 2020 - December 1, 2021
Assisted in image treatment and creative development of graphic and digital pieces related to internal and external communication, such as email marketing, social network posts, banners, folders, presentations, and reports; used Adobe Creative Cloud tools for the creations.
Social Media CRM Internship at Elife Group
June 1, 2019 - November 1, 2020
Responsible for SmartFit and BioRitmo brands' social network interactions, and customer e-mail support; prepared weekly reports on the analyses performed during customer service; used BuzzMonitor, Stilingue, and Zendesk tools.

Education

Bachelor of Arts - Advertising and Marketing at Centro Universitário das Américas - FAM (Brazil)
February 5, 2018 - June 30, 2022
Post Graduation - Communication and Marketing at UAM - Universidade Anhembi Morumbi (Brazil)
August 1, 2023 - August 31, 2024
Graduate Certificate at Universidade Anhembi Morumbi
July 1, 2023 - July 1, 2024
B.A. in Advertising and Marketing at Centro Universitário das Americas – FAM
February 1, 2018 - June 1, 2022

Qualifications

Social Media Marketing - Chegg
October 1, 2023 - November 1, 2023
English for Professional Development - University of Pennsylvania
March 1, 2023
Branding - Rock University Brazil
September 1, 2022
Content Marketing - Rock University Brazil
September 1, 2022
Fundamentals of Graphic Design - Coursera
February 1, 2021
Brand Manager
January 11, 2030 - January 7, 2026
AI for marketing, business, copywriting, data analysis, and fashion
January 11, 2030 - January 7, 2026
Graphic and Web Design, Domestika
January 11, 2030 - December 1, 2024
Design UX, Google
January 11, 2030 - December 1, 2023
Branding and Marketing Content, Rock University
September 1, 2022 - January 7, 2026
Fundamentals of Digital Marketing, Google Academy
July 1, 2022 - July 1, 2022
English Language Course, Fluency Academy
February 1, 2022 - February 1, 2022

Industry Experience

Software & Internet, Computers & Electronics, Media & Entertainment, Professional Services, Travel & Hospitality
    uniE621 Academic Project - Olympic Games
    logo graphicdesigner illustrator branding designer webdesigner
    uniE621 Academic Project - Water Brand
    logo graphicdesigner branding webdesigner illustrator designer
    uniE621 Academic Project - Vegan Restaurant Flyer Mockup
    Mockup graphicdesigner branding illustrator webdesigner designer
    uniE621 Academic Project - Vegan Restaurant Flyer Mockup
    graphicdesigner branding illustrator designer Mockup
    uniE621 Academic Project - Vegan Restaurant Social Media Posts
    graphicdesigner branding illustrator designer webdesigner
    uniE621 Satellite Logo Creation
    Creation and development of the branding and logo for Teserex's satellite project, in partnership with SpaceX logo graphicdesigner branding designer illustrator
    uniE621 Trophy design
    Creation of the logo for printing, search for a trophy and design of the layout and texts presented graphicdesigner logo branding designer