Hi, I’m Pam Ramirez-Maxwell, a versatile Brand + UX Designer with 10+ years of experience creating high-impact visual systems that merge design strategy, marketing performance, and user insight. I’ve led cross-functional creative projects for digital-first brands across sectors, elevating brand presence through data-informed design—ranging from campaign creative and UX flows to multi-channel asset systems. I thrive in entrepreneurial, collaborative settings and have a track record of translating business goals into design that drives measurable growth and engagement. I’m adept at balancing creative vision with business strategy, ensuring all outcomes align with brand, client, and stakeholder objectives. I excel at communicating clearly within cross-disciplinary teams while maintaining autonomy and accountability, and I bring a strong appreciation for craftsmanship, typography, and accessibility in every project.

Pam Ramirez-Maxwell

Hi, I’m Pam Ramirez-Maxwell, a versatile Brand + UX Designer with 10+ years of experience creating high-impact visual systems that merge design strategy, marketing performance, and user insight. I’ve led cross-functional creative projects for digital-first brands across sectors, elevating brand presence through data-informed design—ranging from campaign creative and UX flows to multi-channel asset systems. I thrive in entrepreneurial, collaborative settings and have a track record of translating business goals into design that drives measurable growth and engagement. I’m adept at balancing creative vision with business strategy, ensuring all outcomes align with brand, client, and stakeholder objectives. I excel at communicating clearly within cross-disciplinary teams while maintaining autonomy and accountability, and I bring a strong appreciation for craftsmanship, typography, and accessibility in every project.

Available to hire

Hi, I’m Pam Ramirez-Maxwell, a versatile Brand + UX Designer with 10+ years of experience creating high-impact visual systems that merge design strategy, marketing performance, and user insight. I’ve led cross-functional creative projects for digital-first brands across sectors, elevating brand presence through data-informed design—ranging from campaign creative and UX flows to multi-channel asset systems. I thrive in entrepreneurial, collaborative settings and have a track record of translating business goals into design that drives measurable growth and engagement.

I’m adept at balancing creative vision with business strategy, ensuring all outcomes align with brand, client, and stakeholder objectives. I excel at communicating clearly within cross-disciplinary teams while maintaining autonomy and accountability, and I bring a strong appreciation for craftsmanship, typography, and accessibility in every project.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Graphic Designer + Creative Director at CheeseCake Design Freelance Studio
January 1, 2019 - Present
Led brand strategy and visual design systems for clients in tech, industry, healthcare, and retail, increasing engagement and lead conversion through consistent, insight-driven creative. Developed multi-platform marketing assets (websites, landing pages, paid campaigns, catalogues and social content) integrating A/B testing and analytics to refine design performance. Established scalable asset libraries and brand templates, enabling clients to execute marketing faster with consistent quality control. Integrated UX research and customer insights into brand strategy, aligning visuals with behavioural data and product goals.
Graphic Designer at Freelance
January 1, 2015 - January 1, 2019
Crafting impactful brand identities, strategic visual storytelling, and user-centred digital experiences across retail, lifestyle, publishing, non-profit, and professional services sectors.
Graphic Designer at The Canadian Institute
January 1, 2010 - January 1, 2013
Designed cross-platform event branding and digital marketing collateral for multi-sector B2B conferences. Translated complex legal and financial data into clear, visually compelling reports and infographics. Partnered with marketing and content teams to create user-centric experiences that increased registration conversion rates.
Graphic Designer + Art Director at House + Home Media / Maison et demeure
January 1, 2008 - January 1, 2009
Directed the launch of Maison et demeure, the French-language edition of House + Home, developing design systems and managed production of each issue. Ensured brand continuity across editorial and print channels while optimizing workflow efficiency and visual consistency.
Junior Graphic Designer at Fraiman Design
January 1, 2008 - January 1, 2008
Designed annual reports and branded materials for professional clients, maintaining high production standards from concept through print.
Founder + Operator at Ruff ’n About Pet Services
January 1, 2015 - January 1, 2021
Founded and built a 5-star-rated pet services business through effective branding, digital strategy, and client engagement. Increased client base significantly via targeted marketing campaigns and website development.
High-School Teacher (TEFL) at EPIK Program
January 1, 2013 - January 1, 2013
Taught English as a Foreign Language in South Korea as part of the EPIK program.

Education

Bachelor of Design: Graphic Design at OCAD University
January 11, 2030 - April 30, 2026
Certificate: UX Design + Development Skills at OCAD University
January 11, 2030 - April 30, 2026
Micro-Credentials: Empathy + Social Insight for Human-Centred Design at OCAD University
January 11, 2030 - April 30, 2026
Professional Practice for Emerging Artists + Designers at OCAD University
January 11, 2030 - April 30, 2026
Certificate: Accessibility for Ontarians with Disabilities Act (AODA) at OSG
January 11, 2030 - April 30, 2026
Certificate: TEFL at University of Toronto
January 11, 2030 - April 30, 2026

Qualifications

Bachelor of Design: Graphic Design
January 11, 2030 - April 30, 2026
Certificate: UX Design + Development Skills
January 11, 2030 - April 30, 2026
Micro-Credentials: Empathy + Social Insight for Human-Centred Design
January 11, 2030 - April 30, 2026
Professional Practice for Emerging Artists + Designers
January 11, 2030 - April 30, 2026
Certificate: Accessibility for Ontarians with Disabilities Act (AODA)
January 11, 2030 - April 30, 2026
Certificate: TEFL
January 11, 2030 - April 30, 2026

Industry Experience

Software & Internet, Healthcare, Retail, Media & Entertainment, Education, Professional Services, Non-Profit Organization