I’m a PPC and digital marketing specialist with hands-on experience managing campaigns across Google Ads, Microsoft Advertising, and Meta platforms. My focus is on helping businesses grow through data-driven strategy, smart audience targeting, and ad optimisation that maximises ROI. With a background as a Microsoft Advertising Account Manager and certifications from Google, Microsoft, and Meta, I bring both platform expertise and analytical insight. I’ve assisted clients across North America, Europe, and the Middle East — developing advertising strategies, refining ad copy, and optimising budgets for measurable results. Whether you need campaign setup, performance audits, or full monthly management, I combine analytical precision with creative strategy to help your brand achieve sustainable digital growth.

Pamela Dayekh

I’m a PPC and digital marketing specialist with hands-on experience managing campaigns across Google Ads, Microsoft Advertising, and Meta platforms. My focus is on helping businesses grow through data-driven strategy, smart audience targeting, and ad optimisation that maximises ROI. With a background as a Microsoft Advertising Account Manager and certifications from Google, Microsoft, and Meta, I bring both platform expertise and analytical insight. I’ve assisted clients across North America, Europe, and the Middle East — developing advertising strategies, refining ad copy, and optimising budgets for measurable results. Whether you need campaign setup, performance audits, or full monthly management, I combine analytical precision with creative strategy to help your brand achieve sustainable digital growth.

Available to hire

I’m a PPC and digital marketing specialist with hands-on experience managing campaigns across Google Ads, Microsoft Advertising, and Meta platforms. My focus is on helping businesses grow through data-driven strategy, smart audience targeting, and ad optimisation that maximises ROI.
With a background as a Microsoft Advertising Account Manager and certifications from Google, Microsoft, and Meta, I bring both platform expertise and analytical insight. I’ve assisted clients across North America, Europe, and the Middle East — developing advertising strategies, refining ad copy, and optimising budgets for measurable results.
Whether you need campaign setup, performance audits, or full monthly management, I combine analytical precision with creative strategy to help your brand achieve sustainable digital growth.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Account Manager at Microsoft
February 10, 2025 - Present
Assisted North American and European businesses in different industries in setting up and optimising Microsoft Advertising campaigns to maximise ROI and budget efficiency. Supported clients with ad copy refinement, data analysis, and performance insights to enhance overall strategy. Developed tailored advertising plans and continuously adjusted campaigns based on market trends and performance data to ensure sustainable growth.
Freelance Digital Advertising at Adhive Collective
January 8, 2024 - Present
Partnered with North American and European businesses to develop and execute digital advertising strategies focused on growth and performance. Managed full-funnel PPC campaigns across Google, Microsoft, and Meta, guided social media setup and optimisation, and implemented targeting strategies that enhanced brand visibility and lead generation.

Education

Business Management and Marketing at University of Essex
October 6, 2020 - June 9, 2023

Qualifications

Data Analyst Association
November 6, 2023 - February 15, 2025
Gained a solid foundation and practical working knowledge in data analysis using Excel, SQL, and Power BI. Developed the ability to efficiently collect, process, and visualise data to generate actionable insights and support informed decision-making.
Google: Fundamentals of Digital Marketing
November 14, 2023 - December 23, 2023
Completed Google’s Fundamentals of Digital Marketing certification, gaining a comprehensive understanding of key digital marketing principles, including SEO, SEM, analytics, social media, and online advertising strategy. Developed practical skills to build and optimise campaigns that drive visibility, engagement, and business growth.
Microsoft: Digital Advertising Fundemtental
January 8, 2024 - February 3, 2024
Completed Microsoft’s Digital Advertising Fundamentals certification, gaining in-depth knowledge of search and audience advertising, campaign setup, bidding strategies, and performance optimisation within the Microsoft Advertising ecosystem. Developed the skills to build data-driven campaigns that maximise ROI and reach across the Microsoft Network.
Meta: Social Media Management
February 6, 2024 - February 24, 2024
Completed Meta’s Social Media Management certification, developing a strong understanding of content strategy, audience engagement, and analytics across Facebook and Instagram. Gained practical skills in planning, publishing, and optimising social campaigns to build brand presence and drive meaningful community growth.

Industry Experience

Consumer Goods, Computers & Electronics, Education, Financial Services, Life Sciences, Media & Entertainment, Real Estate & Construction, Telecommunications, Travel & Hospitality, Retail