Hi, I’m Panagiotis Panagi, a creative marketing and content strategy professional passionate about storytelling that connects brands with people. I specialize in social media, short-form video, and data-informed campaigns that boost visibility and engagement across TikTok, Instagram, and beyond. I’ve collaborated with tourism boards and hospitality partners to develop compelling content, built engaging campaigns on platforms like Instagram and TikTok, and delivered measurable results through a mix of creative concepts, production, and analytics.

Panagiotis Panagi

Hi, I’m Panagiotis Panagi, a creative marketing and content strategy professional passionate about storytelling that connects brands with people. I specialize in social media, short-form video, and data-informed campaigns that boost visibility and engagement across TikTok, Instagram, and beyond. I’ve collaborated with tourism boards and hospitality partners to develop compelling content, built engaging campaigns on platforms like Instagram and TikTok, and delivered measurable results through a mix of creative concepts, production, and analytics.

Available to hire

Hi, I’m Panagiotis Panagi, a creative marketing and content strategy professional passionate about storytelling that connects brands with people. I specialize in social media, short-form video, and data-informed campaigns that boost visibility and engagement across TikTok, Instagram, and beyond.

I’ve collaborated with tourism boards and hospitality partners to develop compelling content, built engaging campaigns on platforms like Instagram and TikTok, and delivered measurable results through a mix of creative concepts, production, and analytics.

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Language

Greek, Modern
Fluent
English
Fluent
Dutch
Advanced

Work Experience

Marketing & Communication Intern at StreamLadder
February 3, 2025 - July 17, 2025
Handling all social media and communication efforts of the company
Owner of Social Media Accounts as Content Creator at Freelance
October 1, 2015 - June 15, 2024
Managed two travel-focused Instagram, TikTok, and Facebook accounts with a combined audience of 40,000+. Collaborated with global hotels, restaurants, and tourism organizations such as The Ministry of Tourism of Luxembourg and Cyprus and the Municipality of Antwerp to create engaging campaigns. Produced creative photos, videos, stories, and captions showcasing travel experiences. Skilled in trend-focused video editing and driving engagement and follower growth through targeted content strategies and promotions. Achieved over 1.4 million views and a 20% engagement increase on a single post through optimized content and timing. Conducted SEO keyword research to enhance content visibility and engagement.
Marketing & Communication Intern at StreamLadder
February 1, 2025 - July 31, 2025
Managed StreamLadder's social media accounts on Instagram, TikTok, YouTube, and Twitter. Created content ideas for new tools, campaigns, and products aligned with the gaming industry. Managed influencer partnerships and collaborations. Utilized Canva, iMovie, and CapCut for video editing and created branded templates to ensure visual consistency across platforms. Created and scheduled engaging written content for blogs and newsletters to enhance audience engagement. Utilized Posthog and Google Analytics to assess campaign performance and applied SEO principles to improve reach and visibility.
Customer Service at ASA Groningen
August 1, 2023 - January 31, 2025
Developed strong interpersonal skills by engaging with customers in English, Dutch, and Greek, delivering exceptional service and fostering positive experiences. Amplified brand presence by promoting new products, enhancing customer interest and sales.
Student Guide - Introduction Guide at University of Groningen
September 1, 2022 - July 31, 2022
Served as an introduction guide for bachelor and master students, offering personalized support and guidance. Provided mentorship on adapting to university life, academic strategies, and social integration.
Freelance Travel Content Creator & Tourism Marketer at Self-Employed
October 1, 2015 - Present
Developed and executed end-to-end social media campaigns (Instagram, TikTok, YouTube) for travel and tourism clients; created high-quality video content (short-form), crafted engaging narratives, and collaborated with national tourism boards to boost visibility and audience engagement. Managed content calendars, produced creative briefs, and optimized campaigns using data-informed insights. Coordinated with partners to deliver brand-aligned experiences and storytelling across platforms; profiled audiences, created trend-driven content, and delivered measurable reach and engagement improvements.

Education

Bachelor in Communication and information studies at University of Groningen
September 1, 2020 - June 30, 2023
Social Media and Society at University of Groningen
September 4, 2023 - July 17, 2025
Master's Degree at University of Groningen
September 1, 2023 - July 31, 2025
Bachelor's Degree at University of Groningen
September 1, 2020 - July 31, 2023
Bachelor of Arts in Communication & Information Studies at University of Groningen
September 1, 2020 - July 1, 2023
MSc in Social Media & Society at University of Groningen
January 11, 2030 - December 8, 2025
BA Communications & Information Studies at University of Groningen
September 1, 2020 - July 1, 2023
Master of Science at University of Groningen
September 1, 2020 - July 1, 2023

Qualifications

google analytics
June 1, 2025 - June 1, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Gaming, Government, Consumer Goods, Software & Internet, Professional Services, Education