Available to hire
Hi, I’m Panagiotis Panagi, a creative marketing and content strategy professional passionate about storytelling that connects brands with people. I specialize in social media, short-form video, and data-informed campaigns that boost visibility and engagement across TikTok, Instagram, and beyond.
I’ve collaborated with tourism boards and hospitality partners to develop compelling content, built engaging campaigns on platforms like Instagram and TikTok, and delivered measurable results through a mix of creative concepts, production, and analytics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Fluent
Dutch
Advanced
Work Experience
Marketing & Communication Intern at StreamLadder
February 3, 2025 - July 17, 2025Handling all social media and communication efforts of the company
Owner of Social Media Accounts as Content Creator at Freelance
October 1, 2015 - June 15, 2024Managed two travel-focused Instagram, TikTok, and Facebook accounts with a combined audience of 40,000+. Collaborated with global hotels, restaurants, and tourism organizations such as The Ministry of Tourism of Luxembourg and Cyprus and the Municipality of Antwerp to create engaging campaigns. Produced creative photos, videos, stories, and captions showcasing travel experiences. Skilled in trend-focused video editing and driving engagement and follower growth through targeted content strategies and promotions. Achieved over 1.4 million views and a 20% engagement increase on a single post through optimized content and timing. Conducted SEO keyword research to enhance content visibility and engagement.
Marketing & Communication Intern at StreamLadder
February 1, 2025 - July 31, 2025Managed StreamLadder's social media accounts on Instagram, TikTok, YouTube, and Twitter. Created content ideas for new tools, campaigns, and products aligned with the gaming industry. Managed influencer partnerships and collaborations. Utilized Canva, iMovie, and CapCut for video editing and created branded templates to ensure visual consistency across platforms. Created and scheduled engaging written content for blogs and newsletters to enhance audience engagement. Utilized Posthog and Google Analytics to assess campaign performance and applied SEO principles to improve reach and visibility.
Customer Service at ASA Groningen
August 1, 2023 - January 31, 2025Developed strong interpersonal skills by engaging with customers in English, Dutch, and Greek, delivering exceptional service and fostering positive experiences. Amplified brand presence by promoting new products, enhancing customer interest and sales.
Student Guide - Introduction Guide at University of Groningen
September 1, 2022 - July 31, 2022Served as an introduction guide for bachelor and master students, offering personalized support and guidance. Provided mentorship on adapting to university life, academic strategies, and social integration.
Freelance Travel Content Creator & Tourism Marketer at Self-Employed
October 1, 2015 - PresentDeveloped and executed end-to-end social media campaigns (Instagram, TikTok, YouTube) for travel and tourism clients; created high-quality video content (short-form), crafted engaging narratives, and collaborated with national tourism boards to boost visibility and audience engagement. Managed content calendars, produced creative briefs, and optimized campaigns using data-informed insights. Coordinated with partners to deliver brand-aligned experiences and storytelling across platforms; profiled audiences, created trend-driven content, and delivered measurable reach and engagement improvements.
Education
Bachelor in Communication and information studies at University of Groningen
September 1, 2020 - June 30, 2023Social Media and Society at University of Groningen
September 4, 2023 - July 17, 2025Master's Degree at University of Groningen
September 1, 2023 - July 31, 2025Bachelor's Degree at University of Groningen
September 1, 2020 - July 31, 2023Bachelor of Arts in Communication & Information Studies at University of Groningen
September 1, 2020 - July 1, 2023MSc in Social Media & Society at University of Groningen
January 11, 2030 - December 8, 2025BA Communications & Information Studies at University of Groningen
September 1, 2020 - July 1, 2023Master of Science at University of Groningen
September 1, 2020 - July 1, 2023Qualifications
google analytics
June 1, 2025 - June 1, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Gaming, Government, Consumer Goods, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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