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I'm a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces. Based in Sao Paulo, I have built and scaled Brazil's Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.…I'm a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces. Based in Sao Paulo, I have built and scaled Brazil's Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.

Florence Cherif

Content Creator, Influencer Marketing Manager, Marketing Consultant, +4

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I'm a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces. Based in Sao Paulo, I have built and scaled Brazil's Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.…I'm a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces. Based in Sao Paulo, I have built and scaled Brazil's Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.

Available to hire

I’m a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces.

Based in Sao Paulo, I have built and scaled Brazil’s Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.

Skills

Branding

Leadership

SEO

Experience Level

Branding

Expert

Leadership

Expert

SEO

Expert

Language

English

Fluent

Portuguese

Fluent

Italian

Advanced

Spanish; Castilian

Intermediate

Work Experience

Content Creator at CRYPTO CHERIF

December 1, 2024 - Present

Led a ten-person marketing team (including social media managers and designers), managing a monthly online campaign budget and driving all strategic initiatives.

Senior Marketing Manager at PLAYGROUND

June 1, 2023 - October 7, 2025

Led a ten-person marketing team (including social media managers and designers), managing a monthly online campaign budget and driving all strategic initiatives. Co-led business development for a $1M partnership with luxury brand Frank Muller, leveraging elite interpersonal skills to build key relationships and support the CEO in closing the deal. Provided key market analyses on the decline in metaverse trend and rising operational costs, directly informing the strategic decision to sell the company at the peak of the bull market. Achieved #1 Metaverse ranking in KLayn network incubator and generated significant media buzz.

Founder & Web3 Content Creator at Crypto Cheri

December 2, 2024 - Present

Led and mentored a remote 7-person marketing team (including social media managers and designers), managed a monthly online campaign budget, and drove all strategic initiatives. Co-led business development for a $1M partnership with luxury brand Frank Müller, leveraging elite interpersonal skills to build key relationships and support the CEO in closing the deal. Conducted market analysis on metaverse trends and operational costs, informing the decision to sell the company at the bull market peak. Achieved #1 Metaverse ranking from the KLAYN incubator and generated significant media buzz, becoming the most talked-about project in Thailand for three consecutive months.

Senior Marketing Manager at Playground

June 1, 2023 - October 7, 2025

Led community management, digital marketing, partnership strategy, content creation, market analysis, social media growth, viral campaigns, and affiliate marketing. Built and led a remote marketing function, coordinating cross-channel initiatives and performance tracking to drive growth.

Creative Director Assistant at TKY Advertising Agency

March 1, 2018 - October 7, 2025

Supported senior creative leads on campaigns, assisting in concept development, art direction, and production coordination across teams and clients in Jakarta.