Florence Cherif
I'm a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged…
About
I’m a self-taught marketing professional with deep Web3, crypto, and metaverse knowledge since 2017, blending strategic foresight with exceptional interpersonal skills to forge high-value partnerships and build engaged online communities from the ground up. I focus on creating viral, results-driven campaigns and scalable community growth across Web3, crypto, and metaverse spaces.
Based in Sao Paulo, I have built and scaled Brazil’s Web3-focused online community, growing an Instagram audience from 0 to about 20,000 followers in under one year. I’ve driven high-impact content, achieved over 200,000 monthly views with strong engagement, and led viral campaigns for major Web3 brands including Solana, MEXC, and Matcha. I’ve managed remote marketing teams, closed strategic partnerships (including a $1M deal with Frank Müller), and provided market analysis that informed exit strategy at peak markets. I’m passionate about leveraging creative and strategic foresight to drive growth, partnerships, and meaningful community engagement.
- 8 years' experience
- Joined October 2025
Skills· 3
Languages
- EnglishFluent
- PortugueseFluent
- ItalianAdvanced
- Spanish; CastilianIntermediate
Industry experience
- Gaming
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 5 roles
Led and mentored a remote 7-person marketing team (including social media managers and designers), managed a monthly online campaign budget, and drove all strategic initiatives. Co-led business development for a $1M partnership with luxury brand Frank Müller, leveraging elite interpersonal skills to build key relationships and support the CEO in closing the deal. Conducted market analysis on metaverse trends and operational costs, informing the decision to sell the company at the bull market peak. Achieved #1 Metaverse ranking from the KLAYN incubator and generated significant media buzz, becoming the most talked-about project in Thailand for three consecutive months.
Led a ten-person marketing team (including social media managers and designers), managing a monthly online campaign budget and driving all strategic initiatives.
Led community management, digital marketing, partnership strategy, content creation, market analysis, social media growth, viral campaigns, and affiliate marketing. Built and led a remote marketing function, coordinating cross-channel initiatives and performance tracking to drive growth.
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