Available to hire
Hi, I’m Paola! I have a passion for digital marketing and content strategy, helping brands connect with their audiences through creative campaigns and data-driven insights. With experience working for well-known companies and running my own media agency, I enjoy collaborating with teams and clients to deliver engaging and impactful marketing solutions.
I love helping startups and established brands grow their online presence and build strong communities. When I’m not working, you’ll probably find me exploring new social media trends or brainstorming fresh ideas for my next campaign!
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Dutch
Beginner
French
Beginner
Russian
Intermediate
Work Experience
Assistant Content & Activation Manager at Mondelez
February 1, 2025 - June 19, 2025Coordinated campaigns for Milka Easter, Oreo Minecraft, and LU Scan & Surprise on Belgian retailer platforms. Analyzed free-delivery campaign results and selected products for 2025 promotions. Used CommerceIQ to track content performance and provide strategic insights. Collaborated with EB2B manager, ran A/B tests, and interviewed Bol.com users to improve sales strategy on Bol.com.
Digital strategist freelancer at Digital Glow - media agency
September 1, 2023 - June 19, 2025Founded a media agency specializing in social media marketing, branding, web design, and content strategy. Secured clients from the fashion and music industries across the Netherlands, primarily startups. Developed tailored strategies for client acquisition and community building, increasing engagement and visibility. Launched marketing campaigns to help startups establish their online presence and grow sustainably.
Assistant Global TikTok Management at Hunkemoller
February 1, 2023 - July 31, 2023Increased TikTok followers by 40K+ within six months through innovative content strategies and campaigns. Created and executed a street-interview video series that fostered brand relatability and audience connection. Monitored social media trends to implement data-driven improvements, enhancing content engagement. Strengthened the relationship between the brand and its audience by responding to feedback and engaging directly with viewers.
Amazon FBA Seller Europe at Self-employed
June 1, 2021 - December 31, 2022Managed an online shop selling beauty and personal care products across Europe through Amazon. Conducted cold sales calls to suppliers, successfully negotiating partnerships. Gained hands-on experience in e-commerce operations, supplier communication, and product sourcing.
Assistant Content & Activation Manager at Mondelez, The Netherlands
February 1, 2025 - June 19, 2024Coordinated campaigns for Milka Easter, Oreo Minecraft, and LU Scan & Surprise on Belgian retailer platforms. Analyzed free-delivery campaign results and selected products for 2025 promotions. Used CommerceIQ to track content performance and provide strategic insights. Collaborated with EB2B manager, ran A/B tests, and interviewed Bol.com users to improve sales strategy on Bol.com.
Digital strategist freelancer at Digital Glow - media agency, The Netherlands
September 1, 2023 - June 19, 2024Founded a media agency specializing in social media marketing, branding, web design, and content strategy. Secured clients from the fashion and music industries across the Netherlands, primarily startups. Developed tailored strategies for client acquisition and community building, increasing engagement and visibility. Launched marketing campaigns to help startups establish their online presence and grow sustainably.
Assistant Global TikTok Management at Hunkemoller, Hilversum, The Netherlands
February 1, 2023 - July 31, 2023Increased TikTok followers by 40K+ within six months through innovative content strategies and campaigns. Created and executed a street-interview video series that fostered brand relatability and audience connection. Monitored social media trends to implement data-driven improvements, enhancing content engagement. Strengthened the relationship between the brand and its audience by responding to feedback and engaging directly with viewers.
Amazon FBA Seller Europe at Retailer of beauty and personal care products
June 1, 2021 - December 31, 2022Managed an online shop selling beauty and personal care products across Europe through Amazon. Conducted cold sales calls to suppliers, successfully negotiating partnerships. Gained hands-on experience in e-commerce operations, supplier communication, and product sourcing.
Education
Bachelor’s Degree at Fontys University of Applied Science
January 1, 2021 - June 20, 2025High School Degree at Liceul Teoretic George Calinescu
January 1, 2017 - December 31, 2021Bachelor’s Degree at Fontys University of Applied Science
January 1, 2021 - January 1, 2021High School Degree at Liceul Teoretic George Calinescu
January 1, 2017 - December 31, 2021Qualifications
Google Analytics
January 11, 2030 - June 20, 2025Google Ads - Measurement Certificate
January 11, 2030 - June 20, 2025Graphic Design
January 11, 2030 - June 20, 2025Digital Marketing Foundations
January 11, 2030 - June 20, 2025Advanced Branding
January 11, 2030 - June 20, 2025SEO Foundations
January 11, 2030 - June 20, 2025Product launch strategy
November 1, 2024 - February 28, 2025Product launch strategy
November 1, 2024 - February 28, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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