Available to hire
I am Paola Morin, founder & designer of SUCCO Milano, a jewelry brand that blends natural gemstones with high-quality materials to create meaningful pieces that balance aesthetics and craft. I lead the creative direction from concept to final execution, designing unique collections and shaping the brand story while overseeing branding, marketing, e-commerce, and supplier coordination.
I have built a loyal international customer base through a strong online presence and strategic collaborations, growing the brand organically. I bring an international perspective with dual Canadian and Italian citizenship and fluency in English, French, and Italian, enabling me to collaborate across diverse markets and teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Italian
Fluent
Work Experience
Founder & Designer at SUCCO
August 2, 2024 - October 15, 2025Founded and built SUCCO Milano, a jewelry brand specializing in hand crafted pieces that combine natural gemstones with high-quality materials, emphasizing aesthetic appeal and meaningful design. Designed and developed unique product collections, overseeing the creative direction from concept to final execution. Managed all aspects of the business including branding, marketing, e-commerce, customer relations, and supplier coordination. Established a loyal customer base through a strong online presence and strategic collaborations, growing the brand organically. Maintained high standards of craftsmanship and materials sourcing, with a focus on quality, sustainability, and originality.
Commercial Executive Manager at MODES
August 2, 2024 - October 15, 2025Maintained daily communication with international luxury and contemporary brands to align commercial goals. Negotiated payment terms and commercial agreements with brand partners.
Fashion Marketing, Buying & Brand Partnerships at Via Angelo Poliziano 10
August 2, 2024 - October 15, 2025Led fashion marketing, buying and brand partnerships, coordinating with partners to optimize collections and brand presence.
Marketing and E-Commerce Manager at MERÙ SRL
May 2, 2024 - October 15, 2025Led the brand's digital transformation, launching a new Shopify site and cohesive brand guidelines. Curated seasonal assortments for online retail; ensured product mix aligned with market demand. Executed SEO-driven content strategy in English and Italian to improve discoverability. Managed e-commerce photography, image editing, and multi-language product descriptions for an elevated customer experience. Achieved a 50% year-over-year increase in online traffic and 50% revenue growth since hiring.
Media Expert at Media Experts
February 1, 2016 - June 1, 2016Analyzed website and campaign performance for clients including Virgin Mobile and TDBank. Provided data-backed insights to improve marketing spend and consumer targeting. Collaborated with tech and business teams to implement local search strategies.
Founder & Designer at SUCCO Milano
May 1, 2024 - PresentFounded and built SUCCO, a jewelry brand specializing in hand-crafted pieces that combine natural gemstones with high-quality materials, emphasizing aesthetic appeal and meaningful design. Designed and developed unique product collections, overseeing the creative direction from concept to final execution. Managed all aspects of the business including branding, marketing, e-commerce, customer relations, and supplier coordination. Established a loyal customer base through a strong online presence and strategic collaborations, growing the brand organically. Maintained high standards of craftsmanship and material sourcing with a focus on quality, sustainability, and originality.
Commercial Executive at MODES
May 1, 2024 - August 1, 2024Maintained daily communication with international luxury and contemporary brands to align commercial goals. Negotiated payment terms and commercial agreements with brand partners. Conducted in-depth product and inventory analysis to identify assortment opportunities and optimize category and brand mix. Collaborated with cross-functional teams (buying, retail, e-commerce, marketing) to support a cohesive go-to-market strategy. Monitored margins and inventory risk, focusing on profit optimization. Handled commercial administration including brand files, pricing updates, and product life cycle tracking.
Sales Representative & E-commerce at TRIBAL INC
May 1, 2018 - May 1, 2019Built and maintained relationships with retail buyers and wholesale clients across North America. Participated in seasonal sales meetings and contributed to collection feedback loops. Supported e-commerce growth through merchandising support, inbound outreach, and analytics. Developed product reports and inventory tracking documents to inform purchasing decisions.
Marketing & Brand Partnerships at MERÙ SRL
March 1, 2021 - May 1, 2024Led the brand’s digital transformation, launching a new Shopify site and cohesive branding guidelines. Curated seasonal assortments for online and retail channels; executed SEO-driven content strategy in English and Italian to enhance discoverability. Managed e-commerce photography, image editing, and multi-lingual product descriptions for an elevated customer experience. Achieved a 50% year-over-year increase in online traffic and 50% revenue growth since hiring.
Entrepreneurial Incubation Program Participant at Entrepreneurial Incubation Program (ICMTLO)
October 1, 2017 - March 1, 2018Developed a fashion retail concept with an emphasis on sustainable business practices and customer segmentation. Coordinated analytics and supported the go-to-market strategy; engaged in search engine marketing.
Marketing Analyst at Media Experts
July 1, 2015 - February 1, 2016Analyzed website and campaign performance for clients including Virgin Mobile and TD Bank. Provided data-backed insights to improve marketing spend and consumer targeting. Collaborated with technology and business teams to implement local search strategies.
Marketing Intern at SSENSE
August 1, 2014 - November 1, 2014Conducted market and competitor analysis to support seasonal buying strategy. Contributed to visual merchandising and new newsletter product curation. Analyzed performance metrics of marketing campaigns and affiliate partnerships.
Education
Bachelor's in Marketing at John Molson School of Business, Concordia University
January 1, 2011 - January 1, 2015DEC Commerce at Dawson College
January 11, 2030 - October 15, 2025Bachelor of Marketing (High Distinction) at John Molson School of Business, Concordia University
January 1, 2011 - January 1, 2015DEC Commercial at Dawson College
January 11, 2030 - October 15, 2025Bachelor's in Marketing at John Molson School of Business, Concordia University, Montreal, QC, Canada
January 1, 2011 - January 1, 2015DEC Commerce at Dawson College, Montreal, QC, Canada
January 11, 2030 - January 30, 2026Rhino 7 Level I & II Jewelry Design at Rhino Jewelry Design Program
January 1, 2023 - December 31, 2023Adobe Photoshop & Illustrator Certification at Self-guided / Adobe
January 1, 2016 - January 1, 2016Jewelry Design Certification / 3D Printing Readiness at Professional Certification
January 1, 2023 - January 30, 2026Qualifications
Rhinoceros 7 Level I & II - Jewelry Design
January 1, 2023 - October 15, 2025Certified in Jewelry Designs Ready for 3D Print
January 1, 2023 - October 15, 2025Rhinoceros 7 Level I & II - Jewelry Design
January 1, 2023 - October 15, 2025The Art and Science of Buying and Merchandising
January 11, 2030 - January 1, 2017Certified in creating jewelry designs ready for 3D print
January 11, 2030 - October 15, 2025Certified in creating jewelry designs ready for 3D print
January 11, 2030 - October 15, 2025The Art and Science of Buying and Merchandising
January 11, 2030 - October 15, 20253D Jewelry Design Certification (Rhino 7 Level I & II)
January 1, 2023 - December 31, 2023Adobe Photoshop & Illustrator Certification
January 1, 2016 - January 1, 2016Jewelry Design for 3D Printing Certification
January 1, 2023 - January 30, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Manufacturing, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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