Paola Morin

Founder & Designer at SUCCO

Founded and built SUCCO Milano, a jewelry brand specializing in hand crafted pieces that combine natural gemstones with high-quality materials, emphasizing aesthetic appeal and meaningful design. Designed and developed unique product collections, overseeing the creative direction from concept to final execution. Managed all aspects of the business including branding, marketing, e-commerce, customer relations, and supplier coordination. Established a loyal customer base through a strong online presence and strategic collaborations, growing the brand organically. Maintained high standards of craftsmanship and materials sourcing, with a focus on quality, sustainability, and originality.

Commercial Executive Manager at MODES

Maintained daily communication with international luxury and contemporary brands to align commercial goals. Negotiated payment terms and commercial agreements with brand partners.

Fashion Marketing, Buying & Brand Partnerships at Via Angelo Poliziano 10

Led fashion marketing, buying and brand partnerships, coordinating with partners to optimize collections and brand presence.

Marketing and E-Commerce Manager at MERÙ SRL

Led the brand's digital transformation, launching a new Shopify site and cohesive brand guidelines. Curated seasonal assortments for online retail; ensured product mix aligned with market demand. Executed SEO-driven content strategy in English and Italian to improve discoverability. Managed e-commerce photography, image editing, and multi-language product descriptions for an elevated customer experience. Achieved a 50% year-over-year increase in online traffic and 50% revenue growth since hiring.