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I'm a bilingual copywriter and marketing professional with international experience in fashion, beauty, and lifestyle. I craft stories that connect emotionally with audiences and strengthen brand identity. I hold a Master’s in Marketing Management for Fashion and Beauty from EAE Business School in Madrid, and I combine strategic thinking with an authentic, human voice to bring ideas to life through words. I develop content across platforms, from social media and press releases to packaging and digital campaigns.…I'm a bilingual copywriter and marketing professional with international experience in fashion, beauty, and lifestyle. I craft stories that connect emotionally with audiences and strengthen brand identity. I hold a Master’s in Marketing Management for Fashion and Beauty from EAE Business School in Madrid, and I combine strategic thinking with an authentic, human voice to bring ideas to life through words. I develop content across platforms, from social media and press releases to packaging and digital campaigns.

Paola González Cote

Community Manager, Content Creator, Copywriter, +3

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I'm a bilingual copywriter and marketing professional with international experience in fashion, beauty, and lifestyle. I craft stories that connect emotionally with audiences and strengthen brand identity. I hold a Master’s in Marketing Management for Fashion and Beauty from EAE Business School in Madrid, and I combine strategic thinking with an authentic, human voice to bring ideas to life through words. I develop content across platforms, from social media and press releases to packaging and digital campaigns.…I'm a bilingual copywriter and marketing professional with international experience in fashion, beauty, and lifestyle. I craft stories that connect emotionally with audiences and strengthen brand identity. I hold a Master’s in Marketing Management for Fashion and Beauty from EAE Business School in Madrid, and I combine strategic thinking with an authentic, human voice to bring ideas to life through words. I develop content across platforms, from social media and press releases to packaging and digital campaigns.

Available to hire

I’m a bilingual copywriter and marketing professional with international experience in fashion, beauty, and lifestyle. I craft stories that connect emotionally with audiences and strengthen brand identity. I hold a Master’s in Marketing Management for Fashion and Beauty from EAE Business School in Madrid, and I combine strategic thinking with an authentic, human voice to bring ideas to life through words. I develop content across platforms, from social media and press releases to packaging and digital campaigns.

Skills

Copywriting

Brand Identity

SEO Copywriting

Experience Level

Copywriting

Expert

Brand Identity

Expert

SEO Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing & Digital Strategy Consultant at Electrotécnica Kerts

November 1, 2024 - Present

Developed and implemented the company’s digital marketing strategy, optimizing visibility through Google My Business and Meta Ads; designed targeted advertising campaigns to attract new clients and improve lead conversion; enhanced brand positioning and communication through updated digital content and customer engagement strategies; supported the transition from traditional to digital, data-driven sales channels.

Marketing & Communications Officer at Carlo Carrizosa (Fashion Designer)

June 1, 2024 - October 1, 2024

Crafted brand narratives, press materials, and campaign copy aligned with brand identity; developed storytelling and visual messaging for seasonal collections and digital campaigns; collaborated with creative and design teams to ensure brand consistency and tone of voice.

Community Manager & Copywriter at Benefit Cosmetics (LVMH Group)

January 1, 2023 - December 1, 2023

Managed social media copy and content strategy for Andean markets (Peru, Colombia, Chile); wrote engaging captions, product descriptions, and promotional materials adapted to local audiences; collaborated with PR and influencer teams to ensure cohesive messaging and storytelling.