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Hello! I’m Parisa Mosadegh, a results-driven Senior Performance Marketing Analyst based in Toronto. I specialize in turning data into actionable insights to optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and Reddit, with a strong focus on ROI and scalable growth. I love collaborating with cross-functional teams and mentoring teammates to scale impact while staying curious and customer-focused. I’ve built dashboards in Tableau and Looker Studio to track KPIs by channel and campaign, launched lower-funnel Demand Gen and YouTube initiatives, and helped clients in finance and e-commerce achieve measurable growth. When I’m not analyzing data, I enjoy exploring the latest marketing tech and sharing insights with clients to inform strategy.…Hello! I’m Parisa Mosadegh, a results-driven Senior Performance Marketing Analyst based in Toronto. I specialize in turning data into actionable insights to optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and Reddit, with a strong focus on ROI and scalable growth. I love collaborating with cross-functional teams and mentoring teammates to scale impact while staying curious and customer-focused. I’ve built dashboards in Tableau and Looker Studio to track KPIs by channel and campaign, launched lower-funnel Demand Gen and YouTube initiatives, and helped clients in finance and e-commerce achieve measurable growth. When I’m not analyzing data, I enjoy exploring the latest marketing tech and sharing insights with clients to inform strategy.

Parisa Mosadegh

Marketing Analyst, Performance Marketer, Growth Marketer, +2

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Hello! I’m Parisa Mosadegh, a results-driven Senior Performance Marketing Analyst based in Toronto. I specialize in turning data into actionable insights to optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and Reddit, with a strong focus on ROI and scalable growth. I love collaborating with cross-functional teams and mentoring teammates to scale impact while staying curious and customer-focused. I’ve built dashboards in Tableau and Looker Studio to track KPIs by channel and campaign, launched lower-funnel Demand Gen and YouTube initiatives, and helped clients in finance and e-commerce achieve measurable growth. When I’m not analyzing data, I enjoy exploring the latest marketing tech and sharing insights with clients to inform strategy.…Hello! I’m Parisa Mosadegh, a results-driven Senior Performance Marketing Analyst based in Toronto. I specialize in turning data into actionable insights to optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and Reddit, with a strong focus on ROI and scalable growth. I love collaborating with cross-functional teams and mentoring teammates to scale impact while staying curious and customer-focused. I’ve built dashboards in Tableau and Looker Studio to track KPIs by channel and campaign, launched lower-funnel Demand Gen and YouTube initiatives, and helped clients in finance and e-commerce achieve measurable growth. When I’m not analyzing data, I enjoy exploring the latest marketing tech and sharing insights with clients to inform strategy.

Available to hire

Hello! I’m Parisa Mosadegh, a results-driven Senior Performance Marketing Analyst based in Toronto. I specialize in turning data into actionable insights to optimize paid media campaigns across Google, Meta, LinkedIn, Pinterest, and Reddit, with a strong focus on ROI and scalable growth. I love collaborating with cross-functional teams and mentoring teammates to scale impact while staying curious and customer-focused.

I’ve built dashboards in Tableau and Looker Studio to track KPIs by channel and campaign, launched lower-funnel Demand Gen and YouTube initiatives, and helped clients in finance and e-commerce achieve measurable growth. When I’m not analyzing data, I enjoy exploring the latest marketing tech and sharing insights with clients to inform strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Paid Media Analyst at Rates.ca; LowestRates.ca; Zwilling; Elevation Pictures

August 1, 2024 - Present

Built and maintained executive-ready performance dashboards (Tableau) pulling KPI cuts by channel, campaign, and creative; surfaced insights and recommendations that supported pacing, efficiency, and ROI decisions. Managed and optimized performance campaigns across Google, Pinterest, LinkedIn, Meta, and Reddit to drive conversions and improve cost-per-result for financial clients. Launched the client’s first lower-funnel Demand Gen and YouTube campaigns, following Google best practices and driving a 15% lift in ROAS. Used SA360, Meta Ads, and Google Ads to execute buys and ensure campaign delivery. Pitch data-driven optimization ideas to clients to improve efficiency and scale results. Trained and mentored 4 new team members during onboarding.

Search Engine Marketing Lead at Hengam (Vancouver, Canada)

August 1, 2020 - April 1, 2024

Created targeted paid campaigns on Google Ads, Meta, Shopify, and Bing, attracting 12K new Shopify merchants. Maintained and monitored keyword bids, impression share, budget caps, quality scores, and other important account metrics on Google Ads, resulting in a 15% increase in install rates. Used GA4 and Looker Studio to analyze user behavior and identify optimization opportunities, leading to a 30% increase in conversion rate through targeted ad adjustments and A/B testing of landing page content. Managed and trained a team of 6 marketers to ensure campaigns were executed smoothly across e-commerce channels.

Paid Search Specialist at Tapsi (Tehran, Iran)

June 1, 2019 - August 1, 2020

Conducted comprehensive market research and keyword analysis to optimize bid strategies and identify trends, resulting in a 25% decrease in CPA. Performed keyword research and competitive analysis, optimizing bid strategies and reducing CPA by 25%. Used advanced Excel and SQL for data analysis to identify high-performing paid search campaigns across Google and Apple App Store, resulting in a 10% decrease in CPI.