Paromita Byapari

Develop and execute targeted email marketing campaigns through HubSpot Marketing Hub, delivering 15+ campaigns using audience segmentation and creative optimization. Schedule 20–32 organic social posts per month across four divisional accounts via the HubSpot social scheduler while ensuring strict brand consistency. Create lifestyle-focused promotional and social graphics using Adobe Photoshop and Illustrator. Manage website content across 60+ WordPress product and landing pages using Elementor and Divi Builder, optimizing for digital user experience. Monitor performance using GA4, Google Search Console, and SE Ranking, and build weekly/monthly Power BI dashboards tracking conversions, inbound leads, and multi-channel performance. Collaborate cross-functionally with creative, sales, technical, and analyst teams to align messaging with market demand.

Represented luxury fashion houses including Chanel, Dior, Hermès, and Louis Vuitton; engaged international retail customers from 50+ countries. Monitored luxury fashion trends and applied consumer insights to adjust product storytelling, styling advice, and messaging for diverse demographics. Delivered data-informed product recommendations and targeted upselling across multi-brand apparel, leather goods, and accessories while maintaining strict visual merchandising aligned with brand guidelines. Built a multilingual support network covering French and Spanish speakers to reduce communication barriers and improve loyalty and retention.

Represented premier luxury brands (e.g., Chanel, Dior, Hermès, Louis Vuitton) and engaged international retail customers from 50+ countries. Monitored fashion trends and applied consumer behavior insights to adapt product storytelling and messaging for diverse demographics. Delivered data-informed recommendations, styling advice, and targeted upselling across luxury apparel, leather goods, and accessories. Maintained premium visual merchandising and on-floor presentation aligned with brand guidelines, while building a multilingual support network to improve communication and customer retention.