Digital Marketing Executive with approximately three years of multi-channel B2B and B2C experience across retail, e-commerce, and fashion brands. Skilled in campaign execution across social media, email, and web platforms using HubSpot Marketing Hub, WordPress, and analytics tools like GA4 to drive engagement and conversions. Known for creating fashion- and lifestyle-focused content, managing cross-platform content calendars, and maintaining strict brand consistency. Strong in consumer behavior insights, SEO, and actionable reporting—helping elevate online brand visibility, improve KPIs, and foster community loyalty.

Paromita Byapari

Digital Marketing Executive with approximately three years of multi-channel B2B and B2C experience across retail, e-commerce, and fashion brands. Skilled in campaign execution across social media, email, and web platforms using HubSpot Marketing Hub, WordPress, and analytics tools like GA4 to drive engagement and conversions. Known for creating fashion- and lifestyle-focused content, managing cross-platform content calendars, and maintaining strict brand consistency. Strong in consumer behavior insights, SEO, and actionable reporting—helping elevate online brand visibility, improve KPIs, and foster community loyalty.

Available to hire

Digital Marketing Executive with approximately three years of multi-channel B2B and B2C experience across retail, e-commerce, and fashion brands. Skilled in campaign execution across social media, email, and web platforms using HubSpot Marketing Hub, WordPress, and analytics tools like GA4 to drive engagement and conversions.

Known for creating fashion- and lifestyle-focused content, managing cross-platform content calendars, and maintaining strict brand consistency. Strong in consumer behavior insights, SEO, and actionable reporting—helping elevate online brand visibility, improve KPIs, and foster community loyalty.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Executive at Tricel
June 1, 2026 - Present
Develop and execute targeted email marketing campaigns through HubSpot Marketing Hub, delivering 15+ campaigns using audience segmentation and creative optimization. Schedule 20–32 organic social posts per month across four divisional accounts via the HubSpot social scheduler while ensuring strict brand consistency. Create lifestyle-focused promotional and social graphics using Adobe Photoshop and Illustrator. Manage website content across 60+ WordPress product and landing pages using Elementor and Divi Builder, optimizing for digital user experience. Monitor performance using GA4, Google Search Console, and SE Ranking, and build weekly/monthly Power BI dashboards tracking conversions, inbound leads, and multi-channel performance. Collaborate cross-functionally with creative, sales, technical, and analyst teams to align messaging with market demand.
Brand Specialist at Synergy Global Travel Retail (Dublin Airport)
November 1, 2025 - May 31, 2026
Represented luxury fashion houses including Chanel, Dior, Hermès, and Louis Vuitton; engaged international retail customers from 50+ countries. Monitored luxury fashion trends and applied consumer insights to adjust product storytelling, styling advice, and messaging for diverse demographics. Delivered data-informed product recommendations and targeted upselling across multi-brand apparel, leather goods, and accessories while maintaining strict visual merchandising aligned with brand guidelines. Built a multilingual support network covering French and Spanish speakers to reduce communication barriers and improve loyalty and retention.
Brand Specialist at Synergy Global Travel Retail
November 1, 2025 - May 31, 2026
Represented premier luxury brands (e.g., Chanel, Dior, Hermès, Louis Vuitton) and engaged international retail customers from 50+ countries. Monitored fashion trends and applied consumer behavior insights to adapt product storytelling and messaging for diverse demographics. Delivered data-informed recommendations, styling advice, and targeted upselling across luxury apparel, leather goods, and accessories. Maintained premium visual merchandising and on-floor presentation aligned with brand guidelines, while building a multilingual support network to improve communication and customer retention.
Growth and Marketing Executive at Apeiron Global Pvt Ltd
January 1, 2023 - December 31, 2024
Owned end-to-end digital marketing campaigns, including strategy, content production, multi-channel distribution, and actionable performance reporting. Built and managed social media content calendars across channels, using analytics to optimize engagement and grow communities. Created tailored promotional copy, creative assets, and marketing collateral for distinct customer segments. Conducted SEO audits and competitor research to guide content strategy. Managed client communications and account retention for 10+ accounts, including proposals and pitch decks; supported new client acquisition and led an end-to-end LinkedIn outreach to secure a major client.

Education

MSc Strategy Management at Dublin City University
January 1, 2026 - January 1, 2026
BBA in Marketing at M.S. Ramaiah University of Applied Sciences
January 1, 2024 - January 1, 2024
MSc Strategy Management at Dublin City University
January 1, 2024 - January 1, 2026
BBA in Marketing at M.S. Ramaiah University of Applied Sciences
January 1, 2021 - January 1, 2024
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - August 27, 2026
Inbound Marketing Certified at HubSpot Academy
January 11, 2030 - August 27, 2026
HubSpot Data Integrations Certified at HubSpot Academy
January 11, 2030 - August 27, 2026
HubSpot Data Manipulation and Formatting in Excel (Kubicle certified) at Kubicle
January 11, 2030 - August 27, 2026

Qualifications

Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - August 27, 2026
Inbound Marketing Certified (HubSpot Academy)
January 11, 2030 - August 27, 2026
HubSpot Data Integrations Certified
January 11, 2030 - August 27, 2026
HubSpot Data Manipulation and Formatting in Excel (Kubicle certified)
January 11, 2030 - August 27, 2026
Lean Six Sigma (in progress)
January 11, 2030 - August 27, 2026
Lean Six Sigma (in progress)
January 11, 2030 - August 27, 2026
Stamp 1G (work authorization)
January 11, 2030 - August 27, 2026
Microsoft Excel (Kubicle certified)
January 11, 2030 - August 27, 2026
Inbound Marketing Certified (HubSpot Academy)
January 11, 2030 - August 27, 2026
HubSpot Data Integrations Certified (HubSpot)
January 11, 2030 - August 27, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Education, Professional Services