Founder and Creative Director at Sangoubadi E-Commerce

Founded an e-commerce concept platform spotlighting emerging designers across fashion, accessories, and home. Collaborated with emerging designers on exclusive products and colorways. Created trend reports, mood boards, and color/print direction to inform merchandising and brand storytelling. Executed competitive market research (online and in-store) to identify emerging brands and pricing strategies. Styled looks for editorial content, brand storytelling, and retail activations, aligning product with cohesive narratives. Conceptualized and executed a pop-up retail experience, including merchandising, layout, and customer journey. Managed vendor relationships, assortment planning, and overall brand strategy. Tracked and analyzed performance data using e-commerce KPIs. Created email marketing campaigns to support product launches and brand awareness.

Content Creator at Freelance (Personal)

Conceptualized and launched 'Retail is not dead, you're just not looking hard enough’, an original content series spotlighting emerging brands, independent retailers, and exciting shopping experiences through a stylist's lens and consumer POV. Created content for paid partnerships (e.g., Stiled 'Get Stiled'), generating significant reach and engagement. Manages all aspects of production from concept to post using CapCut, Videoleap, Adobe Premiere, Canva, and Figma. Drove substantial Instagram and TikTok views and follower growth through organic content.