Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Passant Salem. I’m a Senior Social Media Manager & Creative Lead based in Dubai, specializing in crafting high-end visual content and data-driven campaigns that help premium brands tell compelling stories across digital platforms. I build cohesive narratives, scalable content systems, and cross-channel strategies that drive audience growth, engagement, and revenue. I thrive on collaborating with cross-functional teams and brand partners to translate concepts into impactful visuals and storytelling. My approach blends strategy, production, and performance analysis to maintain a strong, consistent online presence that aligns with revenue goals and brand identity.…Hi, I’m Passant Salem. I’m a Senior Social Media Manager & Creative Lead based in Dubai, specializing in crafting high-end visual content and data-driven campaigns that help premium brands tell compelling stories across digital platforms. I build cohesive narratives, scalable content systems, and cross-channel strategies that drive audience growth, engagement, and revenue. I thrive on collaborating with cross-functional teams and brand partners to translate concepts into impactful visuals and storytelling. My approach blends strategy, production, and performance analysis to maintain a strong, consistent online presence that aligns with revenue goals and brand identity.

Passant Salem

Content Creator, Brand Strategist, Marketing Strategist, +2





Hi, I’m Passant Salem. I’m a Senior Social Media Manager & Creative Lead based in Dubai, specializing in crafting high-end visual content and data-driven campaigns that help premium brands tell compelling stories across digital platforms. I build cohesive narratives, scalable content systems, and cross-channel strategies that drive audience growth, engagement, and revenue. I thrive on collaborating with cross-functional teams and brand partners to translate concepts into impactful visuals and storytelling. My approach blends strategy, production, and performance analysis to maintain a strong, consistent online presence that aligns with revenue goals and brand identity.…Hi, I’m Passant Salem. I’m a Senior Social Media Manager & Creative Lead based in Dubai, specializing in crafting high-end visual content and data-driven campaigns that help premium brands tell compelling stories across digital platforms. I build cohesive narratives, scalable content systems, and cross-channel strategies that drive audience growth, engagement, and revenue. I thrive on collaborating with cross-functional teams and brand partners to translate concepts into impactful visuals and storytelling. My approach blends strategy, production, and performance analysis to maintain a strong, consistent online presence that aligns with revenue goals and brand identity.

Available to hire

Hi, I’m Passant Salem. I’m a Senior Social Media Manager & Creative Lead based in Dubai, specializing in crafting high-end visual content and data-driven campaigns that help premium brands tell compelling stories across digital platforms. I build cohesive narratives, scalable content systems, and cross-channel strategies that drive audience growth, engagement, and revenue.

I thrive on collaborating with cross-functional teams and brand partners to translate concepts into impactful visuals and storytelling. My approach blends strategy, production, and performance analysis to maintain a strong, consistent online presence that aligns with revenue goals and brand identity.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Arabic

Fluent

French

Beginner

Work Experience

Senior Social Media Manager & Creative Lead at Passant Salem – Personal Brand

May 1, 2025 - Present

Led end-to-end marketing strategy for a high-growth personal brand, overseeing content, campaigns, and brand positioning. Built and maintained a distinctive visual identity and storytelling framework across digital platforms to drive audience growth and engagement.

Creative Content Executive at Studio Marketing Agency - Dubai

January 1, 2024 - April 1, 2025

Developed and executed integrated content strategies across social media, campaigns, and collaborations. Managed content production, calendars, and cross-team coordination to deliver high-quality visuals and compelling narratives.

Social Media & Content Manager at AYN Marketing Agency - Egypt

January 1, 2023 - January 1, 2024

Managed the company’s social media presence across all platforms, created engaging property, lifestyle, and market-focused content, and aligned with sales and marketing teams to support revenue goals.

Social Media Manager at Element Real Estate - Egypt & USA

January 1, 2020 - January 1, 2022

Developed social media strategies to grow reach, engagement, and brand awareness across Egypt & USA. Coordinated platform performance, audience interactions, and multi-brand campaigns.

Social Media Manager & Content Creator at Various Clients - International Freelance

January 1, 2019 - January 1, 2020

Provided social media management and content creation services for international clients, translating brand voices into tailored campaigns, and coordinating content production and performance tracking.