Available to hire
Ich bin Patric Sowadzki, Interim Lead Performance Marketing & Growth, mit über 15 Jahren Erfahrung in Einkauf & Vertrieb sowie Full-Funnel-Marketing. Meine pragmatische, ergebnisorientierte Herangehensweise verbindet strategische Planung mit operativer Umsetzung und führt zu messbarem Wachstum.
Meine internationale Erfahrung umfasst Agenturen, Marken und externe Beratertätigkeiten, unter anderem für GoDaddy und JPMorgan Chase. Dabei habe ich Go-to-Market-Strategien in Deutschland entwickelt, cross-funktionale Teams geleitet und Budgets sowie KPI-getriebene Marketingaktivitäten erfolgreich orchestriert.
Experience Level
Expert
Intermediate
Language
German
Fluent
English
Advanced
Work Experience
Interim-Manager | Go-To-Market & Produkt Marketing at AGILA Haustierversicherungen AG
October 1, 2025 - April 30, 2026Here is a polished translation of the text, optimized for a professional LinkedIn profile or resume:
GTM Lead for the New AGILA Product Ecosystem 🐶🐱
As the Interim Lead for Go-To-Market & Product Marketing, I spearheaded the transition from rigid insurance plans to a model of maximum flexibility.
My Key Deliverables:
✅ Messaging: Developed the core storyline centered on "freedom of choice" and the innovative "Single Budget Principle."
✅ Funnel Optimization: Relaunched the checkout flow to improve conversion rates for the new modular add-ons.
✅ Launch Management: Orchestrated digital campaigns and sales incentives for the official "Go-Live" in December.
This was an exciting project at the intersection of product strategy, UX, and performance marketing, working in close alignment with the C-level.
Performance Marketing Experte | Growth Consultant | Interim Manager at Digital for Value by Patric Sowadzki
June 1, 2025 - PresentStop settling for strategies that look good on paper but fail in practice. I am a Senior Freelancer specializing in turning complex marketing visions into profitable reality. With 14 years of experience at the intersection of sales and performance marketing, I help brands scale through operational excellence.
What I bring to the table:
Proven Pedigree: International experience with global leaders like JPMorgan Chase and GoDaddy.
Full-Funnel Mastery: From Go-To-Market implementation to granular performance channel optimization.
Business Intelligence: I audit digital models for actual profitability, not just vanity metrics.
No fluff, no buzzwords—just measurable ROI. If you are looking for economic growth and a partner who focuses on what truly matters, let’s connect.
Performance Marketing Lead at JPMorganChase
March 20, 2026 - PresentDigital Marketing Expert - Drive Profitable Growth for Your Business with Paid Media at Digital for Value by Patric Sowadzki
December 1, 2022 - December 31, 2023Head of Digital Marketing at GoDaddy
August 1, 2021 - November 30, 2022Education
Master of Business Administration - MBA at ENEB - Escuela de Negocios Europea de Barcelona
January 1, 2023 - July 31, 2025Master of Arts - MA | Digital Marketing + Analytics at ENEB - Escuela de Negocios Europea de Barcelona
January 1, 2023 - July 31, 2025AI Consultant at IU Internationale Hochschule
May 1, 2023 - October 31, 2023Digital Marketing & Leadership Program at squared Online | Google
July 1, 2019 - March 31, 2020Marketing and sales economist at VWA-Hochschule für berufsbegleitendes Studium
February 1, 2016 - October 31, 2017Business economist (VWA) at VWA-Hochschule für berufsbegleitendes Studium
November 1, 2017 - July 31, 2018Wholesale and foreign trade businessman (IHK) at Chamber of Trade Hamburg
June 1, 2007 - July 31, 2009Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education, Computers & Electronics, Consumer Goods, Healthcare, Gaming, Retail, Telecommunications, Transportation & Logistics
Experience Level
Expert
Intermediate
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