I don’t believe in marketing for marketing’s sake. In today’s landscape, marketing leadership is only as valuable as the profitable growth it generates. As an Interim Manager and Performance Marketing Expert, I bridge the gap between high-level strategic vision and aggressive operative execution—transforming marketing budgets into measurable contribution margins. The Track Record: Corporate Precision, Agile Execution Before moving into independent advisory, I spent over 14 years shaping marketing organizations at world-leading institutions. This dual background allows me to combine the structural rigor of a global corporation with the speed required for scaling tech businesses: ex-JPMorganChase: I spearheaded the Go-To-Market (GTM) strategy for the German market, with a relentless focus on high-efficiency customer acquisition. ex-GoDaddy: I led the entire marketing apparatus for Germany, including the management of the established brands Host Europe and DomainFactory. What I Bring to Your Business I specialize in supporting companies during critical growth phases where "guessing" is no longer an option. My approach, Digital for Value, is built on three pillars: GTM Strategies with Velocity: I don’t deliver slide decks that collect dust. I build actionable roadmaps designed for immediate implementation and direct impact on your business KPIs. Data-Driven Certainty: I eliminate the "blind flight" by auditing setups and engineering watertight tracking concepts. I ensure your algorithms are fed with clean data to drive superior decision-making. Uncompromising ROI Focus: Every Euro is managed with the same scrutiny as my own capital. My work is indexed strictly against your Unit Economics and overall profitability. Why I Stand Out What sets me apart is the ability to not only design the "Big Picture" but to personally put the "power on the road." Whether you are a corporate player, a hidden champion in the Mittelstand, or an ambitious tech venture, I provide the senior leadership needed to scale profitably without the overhead of a permanent C-level hire.

Patric Sowadzki

I don’t believe in marketing for marketing’s sake. In today’s landscape, marketing leadership is only as valuable as the profitable growth it generates. As an Interim Manager and Performance Marketing Expert, I bridge the gap between high-level strategic vision and aggressive operative execution—transforming marketing budgets into measurable contribution margins. The Track Record: Corporate Precision, Agile Execution Before moving into independent advisory, I spent over 14 years shaping marketing organizations at world-leading institutions. This dual background allows me to combine the structural rigor of a global corporation with the speed required for scaling tech businesses: ex-JPMorganChase: I spearheaded the Go-To-Market (GTM) strategy for the German market, with a relentless focus on high-efficiency customer acquisition. ex-GoDaddy: I led the entire marketing apparatus for Germany, including the management of the established brands Host Europe and DomainFactory. What I Bring to Your Business I specialize in supporting companies during critical growth phases where "guessing" is no longer an option. My approach, Digital for Value, is built on three pillars: GTM Strategies with Velocity: I don’t deliver slide decks that collect dust. I build actionable roadmaps designed for immediate implementation and direct impact on your business KPIs. Data-Driven Certainty: I eliminate the "blind flight" by auditing setups and engineering watertight tracking concepts. I ensure your algorithms are fed with clean data to drive superior decision-making. Uncompromising ROI Focus: Every Euro is managed with the same scrutiny as my own capital. My work is indexed strictly against your Unit Economics and overall profitability. Why I Stand Out What sets me apart is the ability to not only design the "Big Picture" but to personally put the "power on the road." Whether you are a corporate player, a hidden champion in the Mittelstand, or an ambitious tech venture, I provide the senior leadership needed to scale profitably without the overhead of a permanent C-level hire.

Available to hire

I don’t believe in marketing for marketing’s sake. In today’s landscape, marketing leadership is only as valuable as the profitable growth it generates. As an Interim Manager and Performance Marketing Expert, I bridge the gap between high-level strategic vision and aggressive operative execution—transforming marketing budgets into measurable contribution margins.

The Track Record: Corporate Precision, Agile Execution
Before moving into independent advisory, I spent over 14 years shaping marketing organizations at world-leading institutions. This dual background allows me to combine the structural rigor of a global corporation with the speed required for scaling tech businesses:

ex-JPMorganChase: I spearheaded the Go-To-Market (GTM) strategy for the German market, with a relentless focus on high-efficiency customer acquisition.

ex-GoDaddy: I led the entire marketing apparatus for Germany, including the management of the established brands Host Europe and DomainFactory.

What I Bring to Your Business
I specialize in supporting companies during critical growth phases where “guessing” is no longer an option. My approach, Digital for Value, is built on three pillars:

GTM Strategies with Velocity: I don’t deliver slide decks that collect dust. I build actionable roadmaps designed for immediate implementation and direct impact on your business KPIs.

Data-Driven Certainty: I eliminate the “blind flight” by auditing setups and engineering watertight tracking concepts. I ensure your algorithms are fed with clean data to drive superior decision-making.

Uncompromising ROI Focus: Every Euro is managed with the same scrutiny as my own capital. My work is indexed strictly against your Unit Economics and overall profitability.

Why I Stand Out
What sets me apart is the ability to not only design the “Big Picture” but to personally put the “power on the road.” Whether you are a corporate player, a hidden champion in the Mittelstand, or an ambitious tech venture, I provide the senior leadership needed to scale profitably without the overhead of a permanent C-level hire.

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Language

German
Fluent
English
Advanced

Work Experience

Interim-Manager | Go-To-Market & Produkt Marketing at AGILA Haustierversicherungen AG
October 1, 2025 - April 30, 2026
Here is a polished translation of the text, optimized for a professional LinkedIn profile or resume: GTM Lead for the New AGILA Product Ecosystem 🐶🐱 As the Interim Lead for Go-To-Market & Product Marketing, I spearheaded the transition from rigid insurance plans to a model of maximum flexibility. My Key Deliverables: ✅ Messaging: Developed the core storyline centered on "freedom of choice" and the innovative "Single Budget Principle." ✅ Funnel Optimization: Relaunched the checkout flow to improve conversion rates for the new modular add-ons. ✅ Launch Management: Orchestrated digital campaigns and sales incentives for the official "Go-Live" in December. This was an exciting project at the intersection of product strategy, UX, and performance marketing, working in close alignment with the C-level.
Performance Marketing Experte | Growth Consultant | Interim Manager at Digital for Value by Patric Sowadzki
June 1, 2025 - Present
Stop settling for strategies that look good on paper but fail in practice. I am a Senior Freelancer specializing in turning complex marketing visions into profitable reality. With 14 years of experience at the intersection of sales and performance marketing, I help brands scale through operational excellence. What I bring to the table: Proven Pedigree: International experience with global leaders like JPMorgan Chase and GoDaddy. Full-Funnel Mastery: From Go-To-Market implementation to granular performance channel optimization. Business Intelligence: I audit digital models for actual profitability, not just vanity metrics. No fluff, no buzzwords—just measurable ROI. If you are looking for economic growth and a partner who focuses on what truly matters, let’s connect.
Performance Marketing Lead at JPMorganChase
March 20, 2026 - Present
Digital Marketing Expert - Drive Profitable Growth for Your Business with Paid Media at Digital for Value by Patric Sowadzki
December 1, 2022 - December 31, 2023
Head of Digital Marketing at GoDaddy
August 1, 2021 - November 30, 2022

Education

Master of Business Administration - MBA at ENEB - Escuela de Negocios Europea de Barcelona
January 1, 2023 - July 31, 2025
Master of Arts - MA | Digital Marketing + Analytics at ENEB - Escuela de Negocios Europea de Barcelona
January 1, 2023 - July 31, 2025
AI Consultant at IU Internationale Hochschule
May 1, 2023 - October 31, 2023
Digital Marketing & Leadership Program at squared Online | Google
July 1, 2019 - March 31, 2020
Marketing and sales economist at VWA-Hochschule für berufsbegleitendes Studium
February 1, 2016 - October 31, 2017
Business economist (VWA) at VWA-Hochschule für berufsbegleitendes Studium
November 1, 2017 - July 31, 2018
Wholesale and foreign trade businessman (IHK) at Chamber of Trade Hamburg
June 1, 2007 - July 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education, Computers & Electronics, Consumer Goods, Healthcare, Gaming, Retail, Telecommunications, Transportation & Logistics