I am a results-oriented Communications and Digital Marketing Manager with extensive experience crafting and executing data-driven marketing and communications strategies for international teams. I excel at audience growth, brand positioning, and community engagement, and possess strong video editing and storytelling skills. I work across English, Spanish and French-speaking contexts, bringing energy and collaboration to every project. In past roles I have devised end-to-end multi-channel campaigns, built content and CRM workflows, and led SEO-driven initiatives to boost traffic and conversions. I enjoy turning complex data into clear narratives, aligning communications with business goals, and nurturing relationships with partners, customers, and stakeholders.

Patricia Fredes

I am a results-oriented Communications and Digital Marketing Manager with extensive experience crafting and executing data-driven marketing and communications strategies for international teams. I excel at audience growth, brand positioning, and community engagement, and possess strong video editing and storytelling skills. I work across English, Spanish and French-speaking contexts, bringing energy and collaboration to every project. In past roles I have devised end-to-end multi-channel campaigns, built content and CRM workflows, and led SEO-driven initiatives to boost traffic and conversions. I enjoy turning complex data into clear narratives, aligning communications with business goals, and nurturing relationships with partners, customers, and stakeholders.

Available to hire

I am a results-oriented Communications and Digital Marketing Manager with extensive experience crafting and executing data-driven marketing and communications strategies for international teams. I excel at audience growth, brand positioning, and community engagement, and possess strong video editing and storytelling skills. I work across English, Spanish and French-speaking contexts, bringing energy and collaboration to every project.

In past roles I have devised end-to-end multi-channel campaigns, built content and CRM workflows, and led SEO-driven initiatives to boost traffic and conversions. I enjoy turning complex data into clear narratives, aligning communications with business goals, and nurturing relationships with partners, customers, and stakeholders.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Fluent

Work Experience

Office Manager at 7digital (software development, e-commerce)
January 1, 2010 - January 1, 2012
Main point of contact and office manager; ensured smooth office operations; internal communications, stakeholder relations, news releases and intranet updates; HR onboarding; supported marketing events and steering committee meetings.
Executive and Communication Assistant at Invest Europe (Trade Association)
January 1, 2013 - January 1, 2016
Internal and external communications; prepared press releases, articles, newsletters, programmes, invitations, reports, and presentations; liaised with speakers; contributed to communications plans; CRM management and email marketing; website and social media management; event coordination including steering committees and board meetings.
Project and Communication Coordinator at European Commission (DG SG, Joint Research Centre)
January 1, 2017 - January 1, 2020
Managed external/internal communications; provided comms support to policy advisors on projects involving institutional collaboration, social affairs, consumer rights, and innovation; coordinated institutional communications; prepared news, maintained intranet, prepared project documentation; contributed to policy briefs; organized college meetings with DG representatives.
Freelance Translator and EA at International IDEA (Institute for Democracy and Electoral Assistance)
January 1, 2017 - January 1, 2017
Translator/interpreter for political advisors; translated texts, speeches, contracts; internal communications; created comms materials; updated websites/intranet; promoted publications; created content for social media; organized task forces and roundtable meetings for diplomats and politicians.
Communication and Marketing Consultant at UKHÖM Agency
January 1, 2020 - January 1, 2022
Market research for consumer behaviour analysis, customer segmentation, and competitor analysis; copywriting for advertising social media campaigns and SEM with SEO; KPI monitoring (GA4, Google Console, Hotjar); cross-channel campaigns (email marketing, CRM, SM, SEM, apps, WhatsApp, SMS); sales funnel creation and brand positioning; updating marketing/communication strategies.
Communication and Marketing Manager at PRACE – Partnership for Advanced Computing in Europe
January 1, 2022 - January 1, 2023
Defined and implemented comprehensive communications strategies with message consistency across channels; internal/external communication plans; social media visibility; web traffic growth; collaboration with member organizations and sponsors; content strategy and storytelling; audience acquisition/engagement/conversion; PR, community management and stakeholder relations; website content optimization (SEO); omnichannel campaigns; podcast production.
Communications Manager at EUSEM – European Society for Emergency Medicine
January 1, 2023 - January 1, 2025
Development and execution of strategic communications and marketing plans; social media growth; PR coordination with sponsors, members, and media; end-to-end global campaigns; audience expansion and demand generation; community building and stakeholder relations; website management and SEO; omnichannel campaigns (SEA/SEM, email, CRM); podcast episodes.
Communication and Marketing Consultant at DiBOOM Marketing
January 1, 2023 - January 1, 2025
Development and execution of strategic and comprehensive communications and marketing plans; introduced techniques to boost visibility and audience reach on social media; PR coordination with sponsors, members, societies and media; end-to-end global campaigns; audience acquisition, demand generation.
Communication and Marketing Manager at EUSEM European Society for Emergency Medicine
January 1, 2023 - January 1, 2025
Developed and executed strategic communications and marketing plans; boosted visibility with innovative social media tactics; managed PR with sponsors, members, societies and media; led end-to-end global campaigns, combining multichannel approaches with community building; achieved notable KPI gains in conference participation, webinars, followers, course participants and website visits; produced engaging content and marketing materials; implemented community-building strategies.
Communication and Marketing at PRACE Partnership for Advanced Computing in Europe
January 1, 2022 - January 1, 2023
Defined and implemented comprehensive communications strategies across member organizations and sponsors; managed internal/external communications, content strategy and storytelling for campaigns; built omnichannel campaigns including social media, paid ads, email, and CRM; enhanced web traffic and engagement.
Communications Manager at PRACE Partnership for Advanced Computing in Europe
January 1, 2022 - January 1, 2023
Defined and implemented comprehensive communications strategies with focus on community building; internal/external communication plans; increased web traffic and participant engagement; branding and positioning; content strategy and storytelling; omnichannel campaigns (social, email, SEM, CRM); PR and stakeholder relations with member organizations and sponsors; website management and SEO.
Executive and Communications Assistant at Invest Europe (Trade Association)
January 1, 2013 - January 1, 2016
Internal/external communications; produced press releases, articles, newsletters, programmes, invitations, reports, and presentations; CRM management and email campaigns; press liaison; website and social media management; event coordination and speaker liaison.
Office Manager at 7digital
January 1, 2010 - January 1, 2012
Office operations and internal communications; stakeholder relations; HR onboarding; supported marketing events and steering committee meetings.
Communication Manager at PRACE Partnership for Advanced Computing in Europe
January 1, 2022 - January 1, 2023
Defined and implemented comprehensive communications strategies; internal/external plans; social media growth; branding and content storytelling; audience engagement and demand generation; website optimization and omnichannel campaigns; stakeholder relations.
Freelance Translator and EA at International IDEA
January 1, 2017 - January 1, 2017
Translator/interpreter for political advisors; internal communications; website and intranet updates; social media content; organized task forces and roundtable meetings for diplomats and politicians.
Executive and Communication Assistant at Invest Europe
January 1, 2013 - January 1, 2016
Internal and external communications; press relations; CRM and email marketing; event coordination and speaker liaison; website and social media management; coordinating steering committees and boards.
Communications Officer at PRACE Partnership for Advanced Computing in Europe
January 1, 2022 - December 31, 2023
Developed and implemented strategic communication plans; enhanced social media engagement and visibility. Defined omnichannel strategy (social, email, CRM, paid ads) and delivered targeted email campaigns. Improved web traffic and participation metrics while collaborating with member organizations and sponsors. Contributed to branding and positioning and crafted engaging narratives for campaigns, including audience engagement, demand generation, and stakeholder relations.
Communications and Marketing Consultant at UKHÖM Agency
January 1, 2020 - December 31, 2022
Conducted market research for consumer behavior analysis, customer segmentation, and competitor analysis. Created content for websites and digital platforms; performed competitive benchmarking and SWOT analyses. Wrote copy for advertising, social media, and SEM campaigns with SEO in mind. Monitored KPIs via Google Analytics, Hotjar, and other tools; supported omnichannel campaigns (email, CRM, SM, SEM, apps, WhatsApp, SMS). Assisted with updating marketing and communication strategies and branding.
Communication and Marketing Consultant at DiBOOMarketing (Freelancer)
January 1, 2023 - December 31, 2025
Developed and executed strategic communications and marketing plans; increased brand reach and social engagement; led end-to-end global campaigns across channels (email, SEM, CRM, social), and contributed to content creation including videos, reels, banners, and infographics; focused on audience awareness, consideration, and conversion with measurable ROI improvements.
Comms Officer at PRACE Partnership for Advanced Computing in Europe
January 1, 2022 - January 1, 2023
Developed and implemented strategic communication plans; defined omnichannel strategy including social media, email marketing, CRM and paid ads; collaborated with member organizations and sponsors to drive engagement and demand generation; managed website content and SEO; produced multimedia assets and podcasts.
Project and Communication Coordinator at European Commission (DG SG, Joint Research Centre) - earlier role
January 1, 2017 - January 1, 2020
See above entry for 2017-2020; consolidated here as part of prior responsibilities within the same organization.
Communications and Marketing Manager
January 1, 2025 - December 31, 2026
Devised and implemented strategic communications and marketing plans, enhancing brand awareness while aligning with business goals (B2B/B2C). Increased brand reach through social media engagement, adoption of new technologies, and data-driven campaigns.
Communications Manager at DiBoom Marketing
January 1, 2017 - December 31, 2022
Worked with a team of marketers; conducted market research to identify buyer behaviour and go-to-market opportunities; created content for websites and digital platforms; managed marketing/campaign assets; led multi-channel campaigns; increased web traffic and conversions.
Translator and Executive Assistant at International IDEA (Institute for Democracy and Electoral Assistance)
January 1, 2013 - December 31, 2017
Acted as translator and interpreter for political advisors: translating texts, speeches and contracts. Responsible for internal communications, creating materials, updating websites, and social media content; liaised with speakers; organized events.
Translator / Freelance Executive Assistant at Freelance Europe / Trade Association
January 1, 2010 - December 31, 2013
Freelance translator and executive assistant supporting policy advisors; assisted communications and event planning; liaised with partners and stakeholders.

Education

BA (Honours) in English and Applied Linguistics at University of Portsmouth
January 1, 2005 - January 1, 2009
E-commerce course at Birkbeck University, London
January 1, 2010 - January 1, 2010
Infographics and Webdesign course: WordPress Advanced and HTML at ADN Technologies
January 1, 2018 - January 1, 2018
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - January 1, 2022
Diplomatic Protocol & Ceremony for Events at Diplomatic academy of Chile Andrés Bello, Ministry of foreign affairs
January 1, 2017 - January 1, 2017
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - January 1, 2022
Certification in Diplomatic Protocol & Ceremony for Events at Diplomatic academy of Chile Andrés Bello, Ministry of foreign affairs
January 1, 2017 - March 11, 2026
Infographics and Webdesign course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - March 11, 2026
E-commerce course at Birkbeck University
January 1, 2010 - January 1, 2010
Erasmus Programme at Erasmus Programme
January 1, 2007 - January 1, 2008
BA (Honours) Degree in English and Applied Linguistics at University of Portsmouth, United Kingdom
January 1, 2005 - January 1, 2009
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - January 1, 2022
Diplomatic Protocol & Ceremony for Events at Diplomatic academy of Chile Andrés Bello, Ministry of foreign affairs, Santiago
January 1, 2017 - January 1, 2017
Infographics and Webdesign course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - January 1, 2018
E-commerce course at Birkbeck University, London
January 1, 2010 - January 1, 2010
Erasmus Programme at Université de Toulouse Jean Jaurès, Toulouse, France
January 1, 2007 - January 1, 2008
BA (Honours) Degree in English and Applied Linguistics at University of Portsmouth
January 1, 2005 - January 1, 2009
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - January 1, 2022
Certification in Diplomatic Protocol & Ceremony for Events at Diplomatic academy of Chile Andrés Bello, Ministry of Foreign Affairs
January 1, 2017 - January 1, 2017
Infographics and Webdesign course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - January 1, 2018
E-commerce course at Birkbeck University, London
January 1, 2010 - January 1, 2010
Erasmus Programme at Université de Toulouse Jean Jaurès, Toulouse, France
January 1, 2007 - January 1, 2008
BA (Honours) English and Applied Linguistics at University of Portsmouth, United Kingdom
January 1, 2005 - January 1, 2009
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - December 31, 2022
Certification in Diplomatic Protocol & Ceremony for Events at Diplomatic Academy of Chile, Andrés Bello, Ministry of Foreign Affairs
January 1, 2017 - December 31, 2017
Infographics and Web-design course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - December 31, 2018
E-commerce course at Birkbeck University, London
January 1, 2010 - December 31, 2010
Erasmus Program at Erasmus Program
January 1, 2007 - December 31, 2008
BA (Honors) Degree in English and Applied Linguistics at University of Portsmouth, United Kingdom
January 1, 2005 - December 31, 2009
BA (Honors) Degree in English and Applied Linguistics at University of Portsmouth
January 1, 2005 - December 31, 2009
E-commerce course at Birkbeck University
January 1, 2010 - December 31, 2010
Infographics and Web-design course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - December 31, 2018
Certification in Diplomatic Protocol & Ceremony for Events at Diplomatic Academy of Chile Andrés Bello, Ministry of Foreign Affairs
January 1, 2017 - December 31, 2017
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - December 31, 2022
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - December 31, 2022
Infographics and Web-design course: WordPress Advanced and HTML at ADN Technologies, Brussels
January 1, 2018 - December 31, 2018
BA (Honours) Degree in English and Applied Linguistics at University of Portsmouth
January 1, 2005 - December 31, 2009
Eras Erasmus Program at Université de Toulouse Jean Jaurès
January 1, 2007 - December 31, 2008
Executive Master in Public Affairs and Communication (EPAC) at IHECS - Brussels School of Journalism & Communication (Haute École Galilée)
January 1, 2021 - December 31, 2022
Certification in Diplomatic Protocol & Ceremony for Events at Diplomatic academy of Chile Andrés Bello, Ministry of foreign affairs
January 1, 2017 - January 1, 2017
Infographics and Web-design course : WordPress Advanced and HTML at ADN Technologies
January 1, 2018 - January 1, 2018
E-commerce course at Birkbeck University
January 1, 2010 - January 1, 2010
BA (Honors) Degree in English and Applied Linguistics at University of Portsmouth
January 1, 2005 - January 1, 2009
Erasmus Program at Universities in Europe
January 1, 2007 - January 1, 2008
BA (Honours) English and Applied Linguistics at University of Portsmouth
January 1, 2005 - December 31, 2009
Erasmus Program at University of Toulouse - Jean Jaurès
January 1, 2007 - December 31, 2008
E-commerce course at Birkbeck University London
January 1, 2010 - December 31, 2010

Qualifications

Erasmus Programme
January 1, 2007 - January 1, 2008
Executive Master in Public Affairs and Communication (EPAC)
January 1, 2021 - January 1, 2022
Infographics and Webdesign course: WordPress Advanced and HTML
January 1, 2018 - January 1, 2018
Certification in Diplomatic Protocol & Ceremony for Events
January 1, 2017 - March 11, 2026
E-commerce course
January 1, 2010 - January 1, 2010
BA (Honours) English and Applied Linguistics
January 1, 2005 - January 1, 2009
Diplomatic Protocol & Ceremony for Events
January 1, 2017 - December 31, 2017

Industry Experience

Professional Services, Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Government