I’m a marketing and content professional with experience across music, nightlife, culture and corporate brands, specialising in social media strategy, content creation and digital campaigns.
My background spans photography, videography, paid social, brand development and event marketing, with experience delivering campaigns and creative projects for festivals, artists, magazines and major consumer brands.
Through Wibez, my freelance photography and videography business, I capture nightlife events, festivals and DJ performances while managing projects from concept through to delivery. I also provide social media management services, supporting artists and brands with content creation, strategy and online growth.
Alongside this, I worked with Four Four Magazine creating photo and video-led content, supporting brand development and helping deliver creative multimedia projects within Ireland’s electronic music and cultural scene. I also co-run Research Label, where I manage event promotion, artist coordination and digital marketing campaigns.
I’ve also worked as Social Media Manager for St. Patrick’s Festival across two consecutive years, managing multi-platform content, paid social campaigns, community engagement and influencer collaborations. Previously, I worked as a Marketing Executive at Archetype Events delivering campaigns for brands and events including Smirnoff, Jägermeister Ireland, BPM and Kilkenny Arts Festival.
My experience also includes digital marketing and campaign management roles with Ryanair and Watermark Coffee, where I worked across digital strategy, audience growth, SEO, newsletters, advertising and brand communications.
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