I’m a marketing and content professional with experience across music, nightlife, culture and corporate brands, specialising in social media strategy, content creation and digital campaigns. My background spans photography, videography, paid social, brand development and event marketing, with experience delivering campaigns and creative projects for festivals, artists, magazines and major consumer brands. Through Wibez, my freelance photography and videography business, I capture nightlife events, festivals and DJ performances while managing projects from concept through to delivery. I also provide social media management services, supporting artists and brands with content creation, strategy and online growth. Alongside this, I worked with Four Four Magazine creating photo and video-led content, supporting brand development and helping deliver creative multimedia projects within Ireland’s electronic music and cultural scene. I also co-run Research Label, where I manage event promotion, artist coordination and digital marketing campaigns. I’ve also worked as Social Media Manager for St. Patrick's Festival across two consecutive years, managing multi-platform content, paid social campaigns, community engagement and influencer collaborations. Previously, I worked as a Marketing Executive at Archetype Events delivering campaigns for brands and events including Smirnoff, Jägermeister Ireland, BPM and Kilkenny Arts Festival. My experience also includes digital marketing and campaign management roles with Ryanair and Watermark Coffee, where I worked across digital strategy, audience growth, SEO, newsletters, advertising and brand communications.

Patricija Kaspareviciute

I’m a marketing and content professional with experience across music, nightlife, culture and corporate brands, specialising in social media strategy, content creation and digital campaigns. My background spans photography, videography, paid social, brand development and event marketing, with experience delivering campaigns and creative projects for festivals, artists, magazines and major consumer brands. Through Wibez, my freelance photography and videography business, I capture nightlife events, festivals and DJ performances while managing projects from concept through to delivery. I also provide social media management services, supporting artists and brands with content creation, strategy and online growth. Alongside this, I worked with Four Four Magazine creating photo and video-led content, supporting brand development and helping deliver creative multimedia projects within Ireland’s electronic music and cultural scene. I also co-run Research Label, where I manage event promotion, artist coordination and digital marketing campaigns. I’ve also worked as Social Media Manager for St. Patrick's Festival across two consecutive years, managing multi-platform content, paid social campaigns, community engagement and influencer collaborations. Previously, I worked as a Marketing Executive at Archetype Events delivering campaigns for brands and events including Smirnoff, Jägermeister Ireland, BPM and Kilkenny Arts Festival. My experience also includes digital marketing and campaign management roles with Ryanair and Watermark Coffee, where I worked across digital strategy, audience growth, SEO, newsletters, advertising and brand communications.

Next availability:
June 10, 2026

I’m a marketing and content professional with experience across music, nightlife, culture and corporate brands, specialising in social media strategy, content creation and digital campaigns.

My background spans photography, videography, paid social, brand development and event marketing, with experience delivering campaigns and creative projects for festivals, artists, magazines and major consumer brands.

Through Wibez, my freelance photography and videography business, I capture nightlife events, festivals and DJ performances while managing projects from concept through to delivery. I also provide social media management services, supporting artists and brands with content creation, strategy and online growth.

Alongside this, I worked with Four Four Magazine creating photo and video-led content, supporting brand development and helping deliver creative multimedia projects within Ireland’s electronic music and cultural scene. I also co-run Research Label, where I manage event promotion, artist coordination and digital marketing campaigns.

I’ve also worked as Social Media Manager for St. Patrick’s Festival across two consecutive years, managing multi-platform content, paid social campaigns, community engagement and influencer collaborations. Previously, I worked as a Marketing Executive at Archetype Events delivering campaigns for brands and events including Smirnoff, Jägermeister Ireland, BPM and Kilkenny Arts Festival.

My experience also includes digital marketing and campaign management roles with Ryanair and Watermark Coffee, where I worked across digital strategy, audience growth, SEO, newsletters, advertising and brand communications.

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Language

Lithuanian
Fluent
English
Fluent

Work Experience

Marketing Executive at Archetype Events
September 1, 2024 - December 31, 2025
Delivered integrated marketing campaigns covering event promotion, digital content, and brand activations. Collaborated with creative teams, sponsors and stakeholders to ensure consistent brand messaging. Boosted audience engagement through targeted campaigns, resulting in increased attendance and visibility.
Marketing Executive/Brand Advisor at Four Four Magazine
September 1, 2023 - Present
Produced engaging photo and video led content to grow online presence and audience engagement. Helped with collaborating with different content creators to produce high quality multimedia content. Managed social media content strategy, increasing reach and visibility. Strengthened brand position in Ireland’s music and culture scene through creative visual storytelling.
Digital Marketing Manager at Watermark Coffee
March 1, 2023 - September 1, 2024
Developed and executed comprehensive digital marketing strategies, increasing lead generation and online engagement. Led brand building initiatives through social media, SEO, newsletters and collaborations with clients and partners. Managed multi-platform campaigns to drive conversions and expand customer reach. Oversaw direct advertising initiatives, optimizing ROI and brand presence.
Sales & Marketing Graduate at Ryanair
September 1, 2022 - February 1, 2023
Planned and executed publicity strategies, press releases and presentations. Supported promotional events such as press conferences and launch campaigns. Conducted market research to identify growth opportunities and informed campaign development. Designed advertisements and sales presentations to support commercial goals.
Social Media Manager at St. Patrick’s Festival
January 1, 2025 - March 31, 2025
Plan, create and schedule engaging content across platforms like Instagram, Facebook, LinkedIn and TikTok to grow audience reach and engagement. Manage and optimize paid advertising campaigns across platforms such as Facebook Ads Manager to maximize ROI and reach target audiences effectively. Manage community engagement by responding to comments, messages and reviews, maintaining a consistent brand voice and strong customer relationships. Develop and execute social media campaigns, including collaborations with influencers and aligning content with overall marketing goals.
Social Media Manager at St. Patrick’s Festival
January 1, 2026 - March 31, 2026
Plan, create and schedule engaging content across platforms like Instagram, Facebook, LinkedIn and TikTok to grow audience reach and engagement. Manage and optimize paid advertising campaigns across platforms such as Facebook Ads Manager to maximize ROI and reach target audiences effectively. Manage community engagement by responding to comments, messages and reviews, maintaining a consistent brand voice and strong customer relationships. Develop and execute social media campaigns, including collaborations with influencers and aligning content with overall marketing goals.
Marketing Executive / Brand Advisor at Four Four Magazine
September 1, 2023 - Present
Produced engaging photo and video-led content to grow online presence and audience engagement. Collaborated with different content creators to produce high-quality multimedia content. Managed social media content strategy, increasing reach and visibility. Strengthened brand position in Ireland’s music and cultural scene through creative visual storytelling.
Social Media Manager at St. Patrick's Festival
January 1, 2025 - March 1, 2025
Planned, created and scheduled engaging content across platforms to grow audience reach and engagement. Managed paid advertising campaigns to maximize ROI and reach. Responded to community engagement by comments, messages and reviews, maintaining a consistent brand voice. Developed and executed social media campaigns with influencers and aligned content with overall marketing goals.
Social Media Manager at St. Patrick's Festival
January 1, 2026 - March 1, 2026
Planned, created and scheduled engaging content across platforms to grow audience reach and engagement. Managed paid advertising campaigns across platforms to maximize ROI. Responded to customers, maintained brand voice. (Second period described similarly to the first period.)

Education

Diploma in Media & Broadcasting at BCFE, Ballyfermot
January 1, 2018 - January 1, 2020
Diploma in Television Production & Operations at BCFE, Ballyfermot
January 1, 2018 - January 1, 2020
2.1 Degree in Media Production Management at DCU, Dublin
January 1, 2020 - January 1, 2021
Diploma in Media & Broadcasting at BCFE, Ballyfermot
January 1, 2018 - January 1, 2019
Diploma in Television Production & Operations at BCFE, Ballyfermot
January 1, 2019 - January 1, 2021
Degree in Media Production Management at DCU, Dublin
January 1, 2020 - January 1, 2021
Diploma in Media & Broadcasting at BCFE, Ballyfermot
January 1, 2018 - December 31, 2019
Diploma in Television Production & Operations at BCFE, Ballyfermot
January 1, 2018 - January 1, 2020
Degree in Media Production Management (2:1) at DCU, Dublin
January 1, 2020 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Retail