I am an award-winning creative technology leader with over 20 years of experience in the fields of video games, interactive media, and branded entertainment. Throughout my career, I have led multidisciplinary teams and produced interactive campaigns for global brands, earning accolades such as an International Emmy. My passion lies in combining technology and storytelling to create engaging user experiences and innovative productions.

Patrick Toner

I am an award-winning creative technology leader with over 20 years of experience in the fields of video games, interactive media, and branded entertainment. Throughout my career, I have led multidisciplinary teams and produced interactive campaigns for global brands, earning accolades such as an International Emmy. My passion lies in combining technology and storytelling to create engaging user experiences and innovative productions.

Available to hire

I am an award-winning creative technology leader with over 20 years of experience in the fields of video games, interactive media, and branded entertainment. Throughout my career, I have led multidisciplinary teams and produced interactive campaigns for global brands, earning accolades such as an International Emmy. My passion lies in combining technology and storytelling to create engaging user experiences and innovative productions.

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Work Experience

LEGO Design Consultant / Concept Designer at Packatrix Studios → Sumo Digital
January 1, 2019 - Present
As a consultant on AAA videogame development, I specialize in translating the physical LEGO construction system into scalable digital environments and asset pipelines. My role includes creating LEGO-accurate digital assets, training art teams, reviewing concept art, and advising on efficient production pipelines.
Interactive Media Director / Creative Technology Consultant at Packatrix Studios
January 1, 2017 - January 1, 2019
I produced interactive video platforms and digital media tools for international clients, focusing on scientific visualization and educational media. My work enhanced user engagement and brought innovative approaches to digital storytelling.
Studio Director — Creative Technology at OLV / Telemetry Studios
January 1, 2010 - January 1, 2017
I built and led a 12-person multidisciplinary studio that produced interactive video advertising platforms for global brands. My leadership resulted in the successful delivery of 300+ interactive video campaigns across 35 international markets.
Head of Interactive Production at The JD Project
January 1, 2004 - January 1, 2010
I led the design and production of WeDigTV, an experimental interactive television platform that combined broadcast formats with gameplay mechanics, directing filming and establishing workflows that supported interactive content.
Lead Game Designer at Digital Integration
January 1, 2000 - January 1, 2004
As the lead designer on the console videogame Top Gun: Combat Zones, I designed gameplay systems and missions while collaborating with engineering and art teams to deliver a successful title across multiple platforms.

Education

BA Design & Technology/Drama, Film & Television at Ripon & York St John
September 10, 1991 - July 10, 1993
Offered a Game Industry role, so course incomplete.

Qualifications

International Interactive Emmy 2008 - WeDigTV (Producer/Designer)
August 10, 2008 - August 10, 2008

Industry Experience

Gaming, Media & Entertainment