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Hi, I'm Paula Carrión, a passionate graphic designer with over two decades of experience in visual design and packaging. I thrive on transforming concepts into impactful solutions for leading consumer brands. My journey has taken me from shaping identities to creating engaging packaging. I’ve had the privilege to work with renowned companies, launching and revitalizing brands. My expertise lies in packaging, branding, and art direction, ensuring that each project resonates with the target audience, driving engagement and conversion.…Hi, I'm Paula Carrión, a passionate graphic designer with over two decades of experience in visual design and packaging. I thrive on transforming concepts into impactful solutions for leading consumer brands. My journey has taken me from shaping identities to creating engaging packaging. I’ve had the privilege to work with renowned companies, launching and revitalizing brands. My expertise lies in packaging, branding, and art direction, ensuring that each project resonates with the target audience, driving engagement and conversion.

PAULA CARRIÓN

Graphic Designer, Art Director, Designer, +3

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Hi, I'm Paula Carrión, a passionate graphic designer with over two decades of experience in visual design and packaging. I thrive on transforming concepts into impactful solutions for leading consumer brands. My journey has taken me from shaping identities to creating engaging packaging. I’ve had the privilege to work with renowned companies, launching and revitalizing brands. My expertise lies in packaging, branding, and art direction, ensuring that each project resonates with the target audience, driving engagement and conversion.…Hi, I'm Paula Carrión, a passionate graphic designer with over two decades of experience in visual design and packaging. I thrive on transforming concepts into impactful solutions for leading consumer brands. My journey has taken me from shaping identities to creating engaging packaging. I’ve had the privilege to work with renowned companies, launching and revitalizing brands. My expertise lies in packaging, branding, and art direction, ensuring that each project resonates with the target audience, driving engagement and conversion.

Available to hire

Hi, I’m Paula Carrión, a passionate graphic designer with over two decades of experience in visual design and packaging. I thrive on transforming concepts into impactful solutions for leading consumer brands. My journey has taken me from shaping identities to creating engaging packaging.

I’ve had the privilege to work with renowned companies, launching and revitalizing brands. My expertise lies in packaging, branding, and art direction, ensuring that each project resonates with the target audience, driving engagement and conversion.

Skills

Experience Level

Branding

Expert

Illustration

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Art Director at Andrea Rinaldi Brand Design

January 1, 2009 - Present

Overseeing the creative direction of branding and marketing projects.

Art Director at La Tribu Comunidad de Negocios

July 1, 2008 - November 1, 2008

Managed branding and identity design projects.

Graphic Designer Sr. at Plaz Grupo de Comunicaciones

April 1, 2007 - July 1, 2008

Responsible for high-level graphic design projects.

Art Director at Guts Advertising

June 1, 2004 - April 1, 2007

Led design teams on various advertising campaigns.

Senior Art Director at Andréa Rinaldi Brand Design

January 1, 2009 - Present

Managing projects from concept through execution with a focus on leading consumer goods brands. Developed high-impact branding and packaging solutions tailored for international markets.

Senior Designer at Plaz Grupo de Comunicaciones / La Tribu

April 1, 2007 - November 30, 2008

Involved in the design and execution of advertising materials for retail and consumer markets, creating effective sales tools.

Art Director at Movistar

June 1, 2004 - April 30, 2007

Led the creative direction for the launch of the Movistar brand in Venezuela, ensuring consistency and engagement across all promotional materials.

Crew Member at Alimentos Arcos Dorados Venezuela (McDonald's)

January 1, 1996 - December 31, 1996

Responsible for customer service, food preparation, and local maintenance.