Available to hire
I am Paul David, a full stack email marketer, ghostwriter, appointment setter, closer and e-learning specialist with over 25 years of experience spanning digital marketing, educational technology, and ministry leadership. I design and implement scalable solutions that bridge education and digital outreach, delivering measurable results for organizations of varying sizes.
I hold a Doctorate in religious studies and blend pastoral insight with technical expertise in LMS administration, email deliverability, automation, and copywriting. I have led digital transformations, managed multi-campus operations, and built high-performing teams across educational and church contexts.
Experience Level
Work Experience
Full Stack Email Marketer and Ghostwriter at Paul D Wordsmith
March 1, 2024 - PresentDesign and implement high-performing email automations and sequences for diverse clients, optimize deliverability to reach primary inboxes, develop comprehensive campaign strategies, run A/B tests, and analyse performance to improve conversions. Provide guidance on audience segmentation and list management, create cold email campaigns for lead generation, and ghostwrite educational email courses and content for thought leaders.
Amazon FBA Setter at Amazon FBA
November 1, 2024 - January 31, 2025Nurtured qualified leads through strategic communication, converting prospects into active clients; managed lead pipeline with consistent follow-ups; applied advanced techniques to understand client needs and overcome objections; collaborated with cross-functional teams to streamline workflows; utilized CRM systems to track interactions and schedule appointments.
LMS Administrator at Alphacrucis University College
January 1, 2023 - March 31, 2025Served as the primary technical owner for the AC Learning Management System (Moodle) and associated tools (Turnitin, Echo360, Intercom). Led LMS environment design, development, management, and upgrade planning; contributed to the Jitterbit integration connecting Moodle with the Student Management System; improved usability and performance; provided training and support to staff and students; managed incident and change tickets via Jira.
Senior Projects Officer – Digital Learning at AIM Business School
August 1, 2022 - March 31, 2023Led learning design and content quality for AIM’s virtual learning space; guided course learning design and induction materials; delivered LMS training; piloted new eTools; created videos and interactive teaching elements; monitored unit performance and student activity; coordinated webinars and ensured textbooks linked to current resources.
LMS Administrator at Australian Employment and Training Solutions
May 1, 2022 - July 31, 2022Prepared course setup on LMS platforms (aNewSpring and Canvas); tested and troubleshot integration between the Student Management System (JR Plus) and the LMS; developed organizational policy and procedures for LMS use; generated reports on student engagement and course progress; managed Zoom accounts and third-party relationships; trained internal staff on LMS updates.
Operations Pastor at Horizon Church
January 1, 2022 - April 30, 2022Managed church facilities and operations, service contracts, WHS compliance, reception teams, and church databases (Elvanto). Oversaw church events and registrations (Brushfire), budgets, and volunteer culture; provided pastoral leadership and oversight.
Church Partnerships Administrator (Part-Time) at Alphacrucis University College
January 1, 2021 - January 31, 2022Managed day-to-day operations for Local Church Colleges and church partners delivering VET and Higher Education; supported Director in strategic partner management; provided customer service to churches and students; created and managed Moodle user accounts and Salesforce data integration; conducted liaison training via Zoom.
Ministry Lecturer (Part-Time) at Australian College of Christian Studies Ltd
March 1, 2020 - July 31, 2020Taught courses up to AQF 9 including lecturing, tutoring, and student assessment; provided pastoral care; assisted in TEQSA and ASQA accreditation processes.
Dean of Students and Registrar at Australian College of Christian Studies Ltd
July 1, 2020 - December 31, 2020Led student recruitment, pastoral care, and graduation processes; liaised between administration and students; participated in Academic Board; oversaw enrolments, progress, and government reporting; managed Fee-Help submissions and international student processes (PRISMS) and ESOS compliance.
Dean, Acting Dean, Director, Faculty Member and LMS Administrator at TCA College, Singapore
January 1, 2006 - May 31, 2019Key leader in establishing the School of Creative Arts; developed curriculum for accreditation, wrote curriculum and taught subjects; conducted denominational training and workshops; seconded to Online Department for Blackboard Open LMS; administered LMS and led system integrations; created templates and courses for multiple Schools of Theology; piloted online courses; managed Moodle setup and integrations; produced instructional tutorials via Camtasia.
Consultant and Project Manager at Awaken Generation, Singapore
July 1, 2019 - December 31, 2019Established organizational structures, processes, documentation, and policies; guided Leadership Team on online education strategies; collaborated with instructors on instructional design to improve curriculum; oversaw setup and administration of Blackboard Open LMS.
Ministerial Staff at Trinity Christian Centre, Singapore
January 1, 2006 - December 31, 2008Provided pastoral care including counseling, ceremonies, and worship leadership; planned and executed church events and ministry initiatives.
System Analyst (Part-Time) at Billy Graham Evangelistic Association, India
April 1, 1998 - November 30, 2002Conducted system analysis, computer programming, and data management.
Assistant Manager, IT & Network Administrator at Christian Broadcasting Network, India
May 1, 1998 - October 31, 2001Managed hardware/software maintenance, networking, data backups, and software development.
Education
Doctor of Ministry (Worship) at Gordon-Conwell Theological Seminary, USA
January 11, 2030 - December 22, 2025Master of Divinity at TCA College, Singapore
January 11, 2030 - December 22, 2025Bachelor of Computer Science at Osmania University, India
January 11, 2030 - December 22, 2025Qualifications
NAS Certified Appointment Setter
October 1, 2024 - December 22, 2025CLE Certified Professional Communicator (Closer)
January 1, 2025 - December 22, 2025WSQ Advanced Certificate in Training and Assessment (ACTA) 5th version
January 1, 2018 - December 22, 2025Industry Experience
Education, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet
Experience Level
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