Australian Athletics logo redesign

After more than 20 years of blending my passion for design and sport, I was thrilled for our agency to be chosen to craft a bold new brand identity for the national Athletics community. We fell in love with the design early on, and it was incredible to watch Australia — and beyond — embrace the fresh Australian Athletics brand as it rolled out across social media. Collaborating with the AA Marketing team was a rewarding and truly inspiring experience that brought this vision to life with energy and creativity.