My name is Paul McDonald, I am a Senior Designer with over 12 years experience in the creative industries working my way up from junior to senior with some great mentors along the way. I have worked across a wide range of sectors, most recently within my role at Altavia.UK specialising in shopper marketing both domestically and in GTR. Last year I was responsible for the creation of our new visual identity, which was rolled out in the company. I love to collaborate with cross functional teams, developing effective strategies that really get to the root of what clients need and sharing skills to get the best possible solution.…

Paul McDonald

My name is Paul McDonald, I am a Senior Designer with over 12 years experience in the creative industries working my way up from junior to senior with some great mentors along the way. I have worked across a wide range of sectors, most recently within my role at Altavia.UK specialising in shopper marketing both domestically and in GTR. Last year I was responsible for the creation of our new visual identity, which was rolled out in the company. I love to collaborate with cross functional teams, developing effective strategies that really get to the root of what clients need and sharing skills to get the best possible solution.…

Available to hire

My name is Paul McDonald, I am a Senior Designer with over 12 years experience in the creative industries working my way up from junior to senior with some great mentors along the way. I have worked across a wide range of sectors, most recently within my role at Altavia.UK specialising in shopper marketing both domestically and in GTR. Last year I was responsible for the creation of our new visual identity, which was rolled out in the company. I love to collaborate with cross functional teams, developing effective strategies that really get to the root of what clients need and sharing skills to get the best possible solution.

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Skills

Experience Level

Branding
Expert

Work Experience

Senior Designer at John Doe
October 1, 2025 - May 31, 2026
Delivering creative client work to a consistently high standard for a great portfolio of clients including: Guinness, Glenmorangie, Tennents, Vinted, Echo Falls, Brother & Love Honey.
Creative Lead at Altavia.UK
July 1, 2022 - September 30, 2025
My current role allows me to deal with a fantastic variety of clients as Creative Lead, helping to find the best solutions for anything from small scale domestic to luxury travel retail activations. I love to get to the heart of a brand, to get under the skin and develop new and exciting solutions for their needs. I’m a creative thinker and when it comes to brand I love to connect the dots at an emotional level, to really understand purpose and place.
Senior Designer at Beam Suntory
April 1, 2019 - July 1, 2022
I previously worked as Senior Designer for Beam Suntory, predominantly within Global Travel Retail, designing groundbreaking activations globally for our brands. My work included delivering creative concepts through to final delivery across some of the biggest airports in the world, showcasing our brands and increasing sales through engaging customer experiences.

Education

BA Graphic Design at Stirling Univarsity
June 25, 2009 - August 19, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment
    Company rebrand

    Altavia.UK tasked me with leading on the full company rebrand which would include new brand guidelines, website and a full office refurb. I was Creative Lead on the project working directly with the two MD’s and Exec Creative Director. I was responsible for creating the visual identity and rolling it out across all aspects of the company.