I am an international advertising specialist focusing on digital strategy, social media, and coolhunting. I have experience managing online communities, developing creative content, executing advertising campaigns, branding, and audiovisual direction. Having worked across sectors like fashion, health, wellness, and education in both startups and academic environments, I bring creativity, proactivity, and adaptability to all my projects. I have strong communication skills, trend analysis expertise, and a collaborative spirit. I aim to continue growing in digital marketing, social media, and visual communication to create impactful, strategic campaigns and engaging brand identities.

Paula Andrea Ñustes Portilla

I am an international advertising specialist focusing on digital strategy, social media, and coolhunting. I have experience managing online communities, developing creative content, executing advertising campaigns, branding, and audiovisual direction. Having worked across sectors like fashion, health, wellness, and education in both startups and academic environments, I bring creativity, proactivity, and adaptability to all my projects. I have strong communication skills, trend analysis expertise, and a collaborative spirit. I aim to continue growing in digital marketing, social media, and visual communication to create impactful, strategic campaigns and engaging brand identities.

Available to hire

I am an international advertising specialist focusing on digital strategy, social media, and coolhunting. I have experience managing online communities, developing creative content, executing advertising campaigns, branding, and audiovisual direction. Having worked across sectors like fashion, health, wellness, and education in both startups and academic environments, I bring creativity, proactivity, and adaptability to all my projects.

I have strong communication skills, trend analysis expertise, and a collaborative spirit. I aim to continue growing in digital marketing, social media, and visual communication to create impactful, strategic campaigns and engaging brand identities.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Community Manager & Digital Strategist at Creed Bleeds: Fashion Brand
December 31, 2023 - August 20, 2025
Planned and executed social media strategies, coordinated audiovisual production for fashion campaigns, and managed online communities on Instagram, TikTok, and Facebook. Led creative direction and visual content development while analyzing metrics and audience behavior to optimize performance.
Content & Social Media Strategist at Wologa: Health Tech Startup
December 31, 2023 - August 20, 2025
Wrote blog content focused on professional licensing processes. Created and edited TikTok content and designed visual content for Instagram and LinkedIn. Developed the brand's visual identity and managed the editorial calendar and content strategy.
Content Designer & Digital Branding (Freelance) at Wologa
December 31, 2023 - August 20, 2025
Created visual content for Instagram and LinkedIn. Designed and implemented the brand's visual identity ensuring aesthetic and strategic consistency across platforms.
Trend Research Specialist & Academic Coordinator at 6 Profiles: HR Startup - Healthcare Sector
July 31, 2023 - August 20, 2025
Conducted research on fashion trends and consumer behavior. Led a research group in communication and coolhunting. Produced academic papers and investigative content for the fashion and styling sector. Provided teaching and student mentorship support.
Community Manager at Sergio Arboleda University
December 31, 2023 - August 20, 2025
Managed online communities on Instagram and LinkedIn. Designed branded visual content, maintained and organized client databases, and supported resale and promotional campaigns.
Community Manager at Akemisha Coach: Wellness & Personal Coaching
January 31, 2025 - August 20, 2025
Position to start in October 2024 with remote work in Madrid, Spain. Role involves managing community engagement and social media.

Education

Bachelor’s Degree in International Advertising at Sergio Arboleda University
January 1, 2020 - June 30, 2023
Master’s Degree in Digital Marketing & Communication at Politécnica de València University
October 1, 2023 - July 31, 2024

Qualifications

Google Ads: Measurement Certification
January 1, 2023 - August 20, 2025
Google Analytics: Individual Qualification
January 1, 2023 - August 20, 2025
Coolhunting Training – Sergio Arboleda University
January 1, 2021 - August 20, 2025

Industry Experience

Healthcare, Education