Hi, my name is Paula. I'm a designer based in Amsterdam with a strong focus on visual storytelling and digital experimentation. I like to create graphic systems that communicate in a clear way, often grounded in narratives that feel a little raw and offbeat. My work is rooted in real-world elements — textures, colors, sounds, symbols — translated into bold, expressive narratives. I design to find new paths, spark dialogue, and carry meaning beyond. Outside of client work, I love drawing, making collages, taking photos, and all kinds of hands-on crafting — often mixing it with digital tools. Lately, I've been exploring motion & 3D, to add new layers to my practice. Check my website to see more of my design world.

Paula Martinez Bailo

PRO

Hi, my name is Paula. I'm a designer based in Amsterdam with a strong focus on visual storytelling and digital experimentation. I like to create graphic systems that communicate in a clear way, often grounded in narratives that feel a little raw and offbeat. My work is rooted in real-world elements — textures, colors, sounds, symbols — translated into bold, expressive narratives. I design to find new paths, spark dialogue, and carry meaning beyond. Outside of client work, I love drawing, making collages, taking photos, and all kinds of hands-on crafting — often mixing it with digital tools. Lately, I've been exploring motion & 3D, to add new layers to my practice. Check my website to see more of my design world.

Available to hire

Hi, my name is Paula. I’m a designer based in Amsterdam with a strong focus on visual storytelling and digital experimentation. I like to create graphic systems that communicate in a clear way, often grounded in narratives that feel a little raw and offbeat. My work is rooted in real-world elements — textures, colors, sounds, symbols — translated into bold, expressive narratives. I design to find new paths, spark dialogue, and carry meaning beyond.

Outside of client work, I love drawing, making collages, taking photos, and all kinds of hands-on crafting — often mixing it with digital tools. Lately, I’ve been exploring motion & 3D, to add new layers to my practice. Check my website to see more of my design world.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at TBWA/STUDIO NEBO
March 1, 2022 - September 1, 2024
Graphic designer responsible for brand identity development and campaigns across Adidas, Philips, and other clients; collaborated with art directors and copywriters to craft bold visual campaigns.
Junior Graphic Designer at Swapfiets
January 1, 2022 - January 1, 2022
Supported senior designers on branding and product communication; produced social media assets and design system components.
Creative at MYBESTSELLER
January 1, 2020 - January 1, 2020
Led visual campaigns and product storytelling for a fashion retailer; bridged online and offline channels, shaping brand visuals.
Creative Intern at OGILVY
January 1, 2009 - January 1, 2009
Assisted creative teams on campaigns, produced layouts and assets for digital and print.
Creative Intern at BCW World
January 1, 2008 - January 1, 2008
Supported interns at a global communications agency; contributed to campaigns.
Graphic Designer & Art Director at Independent / Freelance
January 1, 2025 - January 1, 2025
Freelance graphic design and art direction for brands including Adidas, The Athletes Foot, and Philips; developing brand identities, campaigns, and visual assets; exploring motion and 3D.
Graphic Designer &Art Director at Freelancer
December 1, 2024 - Present

Education

MA Digital Graphic Design at UNIR International University of La Rioja
January 1, 2020 - November 19, 2025
BA Advertising & Communication at Complutense University of Madrid
January 1, 2004 - January 1, 2008
Design & Communication at Mid Sweden University – Exchange Programme
January 1, 2007 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Education