Paula Martinez Bailo
Hi, my name is Paula. I'm a designer based in Amsterdam with a strong focus on visual storytelling and digital experimentation.
About
Hi, my name is Paula. I’m a designer based in Amsterdam with a strong focus on visual storytelling and digital experimentation. I like to create graphic systems that communicate in a clear way, often grounded in narratives that feel a little raw and offbeat. My work is rooted in real-world elements — textures, colors, sounds, symbols — translated into bold, expressive narratives. I design to find new paths, spark dialogue, and carry meaning beyond.
Outside of client work, I love drawing, making collages, taking photos, and all kinds of hands-on crafting — often mixing it with digital tools. Lately, I’ve been exploring motion & 3D, to add new layers to my practice. Check my website to see more of my design world.
- 4 years' experience
- Joined November 2025
Skills· 20
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
Work experience· 7 roles
Freelance graphic design and art direction for brands including Adidas, The Athletes Foot, and Philips; developing brand identities, campaigns, and visual assets; exploring motion and 3D.
Graphic designer responsible for brand identity development and campaigns across Adidas, Philips, and other clients; collaborated with art directors and copywriters to craft bold visual campaigns.
Education
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