I’m a strategic communications and public engagement specialist focused on translating complex cultural, healthcare, and EU-focused content into clear, accessible narratives. With experience across international and local environments, I design multi-channel communication approaches, manage stakeholder relationships, and create audience-first storytelling for diverse publics. I’ve led digital growth for cultural projects, supported communication strategy for European heritage initiatives, and coordinated transnational, multidisciplinary teams. From developing campaign plans and social media growth to producing podcasts and multi-format content, I bring a practical, collaborative mindset to visibility, engagement, and operational efficiency.

Paula Ordonez

I’m a strategic communications and public engagement specialist focused on translating complex cultural, healthcare, and EU-focused content into clear, accessible narratives. With experience across international and local environments, I design multi-channel communication approaches, manage stakeholder relationships, and create audience-first storytelling for diverse publics. I’ve led digital growth for cultural projects, supported communication strategy for European heritage initiatives, and coordinated transnational, multidisciplinary teams. From developing campaign plans and social media growth to producing podcasts and multi-format content, I bring a practical, collaborative mindset to visibility, engagement, and operational efficiency.

Available to hire

I’m a strategic communications and public engagement specialist focused on translating complex cultural, healthcare, and EU-focused content into clear, accessible narratives. With experience across international and local environments, I design multi-channel communication approaches, manage stakeholder relationships, and create audience-first storytelling for diverse publics.

I’ve led digital growth for cultural projects, supported communication strategy for European heritage initiatives, and coordinated transnational, multidisciplinary teams. From developing campaign plans and social media growth to producing podcasts and multi-format content, I bring a practical, collaborative mindset to visibility, engagement, and operational efficiency.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Communications & Cultural Engagement Officer (Project-based) at MuseoSpace – Invisible Painting Project (Creative Europe Programme) & I-Game (Horizon Europe)
April 1, 2026 - Present
Lead the development of strategic multi-market communication plans, including dissemination, audience engagement, and exploitation strategy across European markets. Manage and create content for digital channels (LinkedIn, Instagram, project website, MyCreativeNetwork) to maintain consistent branding and support audience growth. Co-develop the project’s digital presence through website structure, content strategy, and user experience. Contribute to the design and launch of a podcast series focused on cultural innovation, accessibility, and inclusive art practices. Coordinate communication efforts within a transnational consortium (Poland, Slovenia, Netherlands, Belgium, Germany, Switzerland).
Communications Officer at European Heritage Label (EHL Bureau)
October 1, 2025 - Present
Developed and executed international communication campaigns for Greece and Belgium to strengthen youth engagement, audience participation, and brand visibility in the cultural heritage sector. Managed and grew social media channels (LinkedIn, Instagram, Facebook), increasing the audience by +1,000 followers in 12 months (total 2,284+). Led communication for international events and workshops in Athens and Brussels, boosting participation and stakeholder engagement. Collaborated with international partners including the European Commission and the Art & History Museum (Brussels). Created and scheduled multi-platform content (3+ posts per channel weekly) with multimedia assets to ensure consistent messaging and sustained audience growth.
Communications Officer (Traineeship) at European Heritage Label (EHL) Bureau, European Union
October 1, 2025 - Present
Advised on strategies to enhance youth participation in European Heritage Label sites, focusing on visibility, sustainability, and audience engagement. Co-organized cultural events and online initiatives fostering dialogue around European heritage. Contributed to multimedia content (videos, podcasts, social media) promoting cultural heritage across Europe. Participated in training sessions and field visits to EHL sites to explore management practices and best examples of heritage interpretation.
Youth Advisory Board Member (Traineeship) at European Heritage Label (EHL Bureau), European Union
October 1, 2025 - November 24, 2025
Advised on strategies to enhance youth participation in European Heritage Label sites, focusing on visibility, sustainability, and audience engagement. Co-organized cultural events and online initiatives fostering dialogue around European heritage. Contributed to multimedia content (videos, podcasts, social media) promoting cultural heritage across Europe. Participated in training sessions and field visits to EHL sites to explore management practices and best examples of heritage interpretation.
Cultural Advisor & Educational Mediator at The Museum of Childhood Ireland – Músaem Óige na hÉireann
June 1, 2025 - Present
Developed thematic programmes and interpretive strategies for exhibitions focused on childhood, memory, and identity. Facilitated inclusive educational activities to enhance cultural access for families and school groups. Contributed to the museum’s curatorial planning and public engagement initiatives, aligning with DEI and audience development goals. Supported interdepartmental collaboration to ensure cohesion between exhibitions, education, and outreach.
Cultural Advisor & Educational Mediator at The Museum of Childhood Ireland (Músaem Óige na hÉireann)
June 1, 2025 - November 24, 2025
Developed thematic programmes and interpretive strategies for exhibitions focused on childhood, memory, and identity. Facilitated inclusive educational activities to enhance cultural access for families and school groups. Contributed to curatorial planning and public engagement initiatives, aligning with DEI and audience development goals. Supported interdepartmental collaboration to ensure cohesion between exhibitions, education, and outreach.
Co-founder & Content and Digital Strategies Coordinator at European Young Museologist Link
April 1, 2024 - Present
Developed and implemented communication strategies to increase the platform's visibility in the cultural sector. Managed EYML’s LinkedIn pages (Spanish and English), growing the combined follower base to over 3,700 and producing posts with high engagement metrics. Created multimedia content (articles, videos, visuals) on museum innovation and heritage interpretation. Coordinated collaborative projects with young professionals and institutions across Europe. Managed editorial calendar and cross-platform publication.
Co-founder & Content and Digital Strategies Coordinator at European Young Museologists Link (EYML)
April 1, 2024 - November 24, 2025
Developed and implemented communication strategies to increase the platform's visibility in the cultural sector. Managed EYML’s LinkedIn pages (Spanish and English), growing the combined follower base to over 3,700 and producing posts with high engagement metrics. Created multimedia content on museum innovation and heritage interpretation. Coordinated collaborative projects with young professionals and institutions across Europe.
Community Engagement & Communications Officer | Part-Time at SantÁngela Health care
September 30, 2023 - September 30, 2023
Developed and implemented communications strategies to promote SantÁngela’s programmes and services in rural areas, ensuring accessibility and clarity for diverse audiences. Created accessible content explaining complex mental health and social care information. Coordinated community workshops and outreach activities; acted as liaison between the organisation and municipal stakeholders.
EU Project Manager at IQ 2 Consultores
July 31, 2023 - July 31, 2023
Developed and implemented risk and fraud prevention policies specific to EU Next Generation Funds. Designed strategic measures to detect and mitigate fraud risks related to the EAFRD. Ensured compliance and produced investigative reports for stakeholders and regulatory bodies.
EU Project Manager at IQ2 Consultores
October 1, 2022 - July 1, 2023
Developed and implemented risk and fraud prevention policies specific to EU Next Generation Funds risk and fraud prevention policies. Designed strategic measures to detect, assess, and mitigate fraud risks related to the European Agricultural Fund for Rural Development (EAFRD). Ensured all fraud management processes adhered to EU compliance standards and regulations. Produced detailed investigative reports, providing risk assessments for stakeholders and regulatory bodies.
Community Engagement & Communications Officer (Part-time) at SantÁngela Health care Utrera
December 1, 2020 - September 1, 2023
Developed and implemented communication strategies to improve access, outreach, and community engagement for healthcare and social services in rural areas. Created and managed multichannel content (social media, newsletters, video, and printed materials) by translating mental health and social care information into clear, user-friendly formats. Designed physical promotional materials such as booklets, leaflets, and flyers with consistent branding. Served as a primary liaison with public institutions, local authorities, and partner organizations to strengthen stakeholder relationships. Managed administrative and procurement workflows including Purchase Orders and budget tracking, and coordinated appointment scheduling and front-line administrative support at the Utrera center.
Community Engagement & Communications Officer at SantÁngela Health care
December 1, 2020 - September 30, 2023
Developed and implemented communication strategies to promote SantÁngela’s programmes and services in rural areas, ensuring accessibility and clarity for diverse audiences. Created accessible content (videos, newsletters, social media) explaining complex mental health and social care information to patients, families, and local communities. Coordinated community workshops, information sessions, and participatory activities linked to the residential resource, focusing on patients affected by psychiatric conditions. Acted as liaison between SantÁngela and municipal stakeholders in Utrera, facilitating collaboration for organising activities and outreach programmes with residents.
Cultural Communicator at ASANA – Andalusian Association of Anthropology
September 30, 2020 - September 30, 2020
Co-created and hosted a radio podcast on Andalusian and Spanish folklore, translating anthropological research into engaging content for diverse audiences. Developed intergenerational outreach initiatives and promoted resources via newsletters, public events, and digital platforms, increasing audience engagement.
Cultural Communicator at ASANA – Andalusian Association of Anthropology
October 1, 2018 - September 1, 2020
Co-created and hosted a radio podcast on Andalusian and Spanish folklore, translating anthropological research into engaging content for diverse audiences. Developed intergenerational outreach initiatives, facilitating heritage transmission to children, students, and older audiences through storytelling and multimedia formats. Promoted ASANA’s cultural and research resources via newsletters, public events, and digital platforms, increasing audience engagement and visibility. Produced educational content and guided public engagement activities, ensuring accessible and inclusive communication of anthropological knowledge.

Education

International Master in Arts & Culture Management at Rome Business School
January 1, 2024 - December 31, 2025
Master in European Studies at International Postgraduate School of Seville
January 1, 2022 - December 31, 2023
BA in Social and Cultural Anthropology at University of Seville
January 1, 2016 - December 31, 2020
International Master’s in Communications & Culture Management at Rome Business School
January 1, 2024 - December 31, 2025
Master’s in European Studies at International Postgraduate School of Seville
January 1, 2022 - December 31, 2023
BA in Social and Cultural Anthropology at University of Seville
January 1, 2016 - January 1, 2020
International Master’s in Communications & Culture Management at Rome Business School
January 1, 2024 - January 1, 2025
Master’s in European Studies at International Postgraduate School of Seville
January 1, 2022 - January 1, 2023
BA in Social and Cultural Anthropology at University of Seville
January 1, 2016 - January 1, 2020
Certificate in Strategies and Communication Tools for Cultural Heritage and Museum Management at Andalusian Institute of Cultural Heritage (Online)
January 1, 2024 - January 1, 2024

Qualifications

Strategies and Communication Tools for Cultural Heritage and Museum Management
January 1, 2024 - November 24, 2025
Certificate in Strategies and Communication Tools for Cultural Heritage and Museum Management
January 1, 2024 - March 11, 2026

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Government, Professional Services, Healthcare