Brand and Content Strategist with a background in data and hands-on experience as a Mental Wellness Coach. I specialise in turning complex ideas about wellbeing into clear, relatable narratives that build trust, community and demand for wellness brands. I have a strong track record of building authority online and managing high-value client relationships. I am a Content Creator myself with Voiceover and Copywriting experience for companies such as Outlier and LinkedIn C-Suite. I built my own personal brand to 8k+ followers and 2m+ organic views in 7 months across platforms, using content, positioning and community-building to drive 400% audience growth. Previously recognised as 2024 leader of the highest client support volume in Finance and awarded 6+ times for client impact and communication, including Employee of the Month and ‘Champions for Change’. I have also trained teams of 30+ people in client excellence.

Paulina Ember

Brand and Content Strategist with a background in data and hands-on experience as a Mental Wellness Coach. I specialise in turning complex ideas about wellbeing into clear, relatable narratives that build trust, community and demand for wellness brands. I have a strong track record of building authority online and managing high-value client relationships. I am a Content Creator myself with Voiceover and Copywriting experience for companies such as Outlier and LinkedIn C-Suite. I built my own personal brand to 8k+ followers and 2m+ organic views in 7 months across platforms, using content, positioning and community-building to drive 400% audience growth. Previously recognised as 2024 leader of the highest client support volume in Finance and awarded 6+ times for client impact and communication, including Employee of the Month and ‘Champions for Change’. I have also trained teams of 30+ people in client excellence.

Available to hire

Brand and Content Strategist with a background in data and hands-on experience as a Mental Wellness Coach. I specialise in turning complex ideas about wellbeing into clear, relatable narratives that build trust, community and demand for wellness brands. I have a strong track record of building authority online and managing high-value
client relationships. I am a Content Creator myself with Voiceover and Copywriting experience for companies such as Outlier and LinkedIn C-Suite.

I built my own personal brand to 8k+ followers and 2m+ organic views in 7 months across platforms, using content, positioning and community-building to drive 400% audience growth. Previously recognised as 2024 leader of the highest client support volume in Finance and awarded 6+ times for client impact and communication, including Employee of the Month and ‘Champions for Change’.

I have also trained teams of 30+ people in client excellence.

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Language

English
Fluent
Polish
Advanced

Work Experience

Brand Strategist at Authority Collective
June 1, 2025 - Present
Led client-focused brand positioning and content strategy; developed internal training and playbooks; drove 400% growth in personal brand across platforms; collaborated with CEOs and teams to build market-ready narratives.
International Economic Data Manager Associate at Haver Analytics Ltd
April 1, 2023 - October 1, 2025
Managed institutional clients, helping them access and interpret macroeconomic and financial data through Haver’s platform; translated complex datasets for non-technical stakeholders.
Brand Strategist at UK-GCC Private Capital Alliance
June 1, 2024 - May 1, 2025
Branded and positioned cross-border investment opportunities; acted as a point of contact for investors and stakeholders; supported messaging and value proposition.
Executive Assistant / Administrative Support at Jet2 Holidays Ltd
January 1, 2019 - January 1, 2023
Provided executive-level administrative support; coordinated scheduling and events; facilitated cross-functional collaboration.
Front of House at Tattu Restaurants
January 1, 2015 - January 1, 2019
Delivered guest relations and high-level customer service; managed reservations and seating to ensure a premium experience.

Education

MA Global Political Economy at University of Leeds
January 1, 2021 - January 1, 2022
BA Economics and International Business with Finance at Manchester Business School
January 1, 2015 - January 1, 2019
A-Levels at Notre Dame College
January 11, 2030 - December 24, 2025
GCSEs (A* to B) including Maths at Cardinal Heenan High School
January 11, 2030 - December 24, 2025

Qualifications

Generative AI Certification – University of Michigan
January 11, 2030 - December 24, 2025
Sales and Marketing – Goldman Sachs
January 11, 2030 - December 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Financial Services