B2B lead generation with LinkedIn Ads and Pipedrive

LinkedIn Lead Gen campaigns for a company selling onboarding and gift boxes to B2B clients, automated all the way into the CRM.

Starting point: enquiries came in irregularly and without a system. Follow-up was manual and got lost in the day-to-day.

What I did:

• LinkedIn Lead Gen campaigns: audience setup, campaign structure, budget control
• Developed creatives and ad copy, tested against each other
• Funnel setup from the ad through to the form
• Make automation: leads flow automatically from the Lead Gen Form into Pipedrive
• Follow-up email automation sequence
• Pipedrive: pipeline and automations set up

Result: cost per lead well below the standard LinkedIn benchmark. Exact figures are confidential.

#likedin #leadgeneration #automation #b2b #b2bmarketing #linkedinads #creatives