I'm Paulina, a freelance online marketer based in Berlin. I work with small teams that don't have a marketing department and need someone who plans the work and then actually does it. I love solving problems and have a strong technical side, no BS marketing, make it measurable and simple. What I do: Paid Ads: Google, Microsoft, LinkedIn, Meta. Keyword and competitor research, campaign setup, ad copy, bidding, ongoing optimisation. Websites and landing pages: WordPress / Elementor and Shopify. Structure, copy, SEO basics, mobile. Tracking: GA4 and Google Tag Manager. Automation: Make, Pipedrive, Brevo. Lead forms into the CRM, automated follow-up, newsletters, abandoned cart flows. Creatives: ad visuals and social graphics for the campaigns I run, plus print when it's needed. I work project-based or on a retainer, remote from Berlin, on site in Germany by arrangement. German native, English fluent. Google Ads Search certified, Make certified. 5+ years hands on.…

Paulina Haag

PRO

I'm Paulina, a freelance online marketer based in Berlin. I work with small teams that don't have a marketing department and need someone who plans the work and then actually does it. I love solving problems and have a strong technical side, no BS marketing, make it measurable and simple. What I do: Paid Ads: Google, Microsoft, LinkedIn, Meta. Keyword and competitor research, campaign setup, ad copy, bidding, ongoing optimisation. Websites and landing pages: WordPress / Elementor and Shopify. Structure, copy, SEO basics, mobile. Tracking: GA4 and Google Tag Manager. Automation: Make, Pipedrive, Brevo. Lead forms into the CRM, automated follow-up, newsletters, abandoned cart flows. Creatives: ad visuals and social graphics for the campaigns I run, plus print when it's needed. I work project-based or on a retainer, remote from Berlin, on site in Germany by arrangement. German native, English fluent. Google Ads Search certified, Make certified. 5+ years hands on.…

Available to hire

I’m Paulina, a freelance online marketer based in Berlin. I work with small teams that don’t have a marketing department and need someone who plans the work and then actually does it. I love solving problems and have a strong technical side, no BS marketing, make it measurable and simple.

What I do:

Paid Ads: Google, Microsoft, LinkedIn, Meta. Keyword and competitor research, campaign setup, ad copy, bidding, ongoing optimisation.

Websites and landing pages: WordPress / Elementor and Shopify. Structure, copy, SEO basics, mobile.

Tracking: GA4 and Google Tag Manager.

Automation: Make, Pipedrive, Brevo. Lead forms into the CRM, automated follow-up, newsletters, abandoned cart flows.

Creatives: ad visuals and social graphics for the campaigns I run, plus print when it’s needed.

I work project-based or on a retainer, remote from Berlin, on site in Germany by arrangement.

German native, English fluent. Google Ads Search certified, Make certified. 5+ years hands on.

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Skills

Experience Level

Elementor
Expert
WordPress
Expert
Google Ads
Expert
Make
Expert
GA4
Expert
LinkedIn
Expert
CRM
Expert
Canva
Expert
Email Marketing
Expert
Facebook Ads
Expert
SEO
Expert
Shopify
Expert
Zapier
Beginner
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Language

German
Fluent
English
Advanced
Russian
Fluent

Work Experience

Self Employed at Paulina Haag
October 1, 2025 - Present
Unterstützung von Unternehmen beim Aufbau und der Umsetzung von Marketing mit planbar qualifizierten Anfragen. Fokus auf klare Struktur, pragmatische Umsetzung und messbare Ergebnisse. Schwerpunkte: Performance Marketing (Google, LinkedIn & Microsoft Ads), Conversion-starke Landingpages (WordPress/Elementor), Aufbau klarer Wege vom Erstkontakt bis zum Kunden, operative Umsetzung und Weiterentwicklung von Marketingmaßnahmen, Strukturierung laufender Marketingprozesse sowie smarte Automatisierungen (z. B. mit Make).
Marketing Manager at AI Transformation Institute
April 1, 2025 - June 30, 2025
Rollenbasiertes Marketing-/Vertriebsnahes Aufgabenpaket im Zeitraum April bis Juni 2025.
Marketing & Vertriebsassistenz
February 1, 2024 - April 30, 2025
LinkedIn Marketing & Paid Advertising (organische Posts, LinkedIn Ads, Creatives, Reporting), SEO & Content Marketing (Blog-Optimierung), Website-Pflege (WordPress, Elementor), Google Ads & Microsoft Ads Management sowie CRM & Automatisierung (Pipedrive, Lead-Management, Workflow-Automatisierung). Zusätzlich Projektmanagement/Kampagnen (Website-Relaunch, Print-Kampagnen B2B, Freelancer-Koordination) sowie E-Mail-Marketing & Sales (Segmentierung, Creative Headlines, Kundenansprache, Follow-ups) und Event-/Admin-Support (Terminmanagement, Koordination).
Unternehmensinhaber at Paulina Haag
March 1, 2023 - January 31, 2024
Arbeit an eigener Positionierung und Projektentwicklung sowie Umsetzung im Marketingkontext: Psychologie im Marketing (Verhaltenspsychologie), Meta Ads & Paid Social (Zielgruppenansprache, Testing & Optimierung), Content-Strategie & Storytelling (Positionierung, Copywriting) und Brand Development & Positioning. Zusätzlich WordPress/Website-Management (Struktur, Content-Optimierung).
Digital Manager at Mediaplanet
December 1, 2021 - February 28, 2023
Paid Content Distribution & Traffic Marketing via Meta Ads (Facebook Ads) und Taboola zur gezielten Leser-Generierung. CPC-Optimierung und Kampagnensteuerung (Budgetkontrolle, Performance-Tracking und Einhaltung von CPC-Zielen). Native Advertising & Zielgruppensteuerung sowie Webseiten-Management und SEO (WordPress, Content-Optimierung). Social Media Management (Instagram) und Prozessoptimierung durch Workflows für digitale Kampagnen.
Project Manager Marketing & Sales at Mediaplanet
June 1, 2021 - October 31, 2021
- Concept, development and execution of content marketing campaigns (print supplements and digital content for B2B and B2C companies) - Selling and financing campaigns through targeted acquisition, sales and advertising space sales - Partnership management and business development (working with key opinion leaders (KOLs), industry experts and companies on strategic content partnerships) - Paid content distribution and digital marketing (publication as a print supplement and as digital blog articles with paid promotion and reader generation via native advertising and social ads) - Growing client relationships strategically (B2B sales, account management, long-term partnerships for recurring campaigns) Something I'm particularly proud of: the men's health campaign "Männer, bleibt gesund", published in the FAZ.
Sales Expert at Dyson
May 1, 2018 - August 31, 2020
Retail Sales & POS-Management: Kundenberatung und Produktpräsentation am Point of Sale. Bedarfsermittlung, individuelle Produktempfehlungen, Sicherstellung eines hochwertigen Markenerlebnisses sowie Kundenbetreuung im Verkaufsprozess.
Contact Center Agent at Capita Contact Center
April 1, 2016 - February 28, 2017
Kundenservice und Support (freundliche und effiziente Beratung am Telefon), technischer Support (Internet- & TV-Support, ADSL/VDSL-Konfiguration, Fehleranalyse und Lösung). Vertrieb und Beratung inkl. Cross-/Upselling. Dokumentation, Prozessoptimierung, CRM & Kundenbindung inklusive Proaktive Empfehlungen, Betreuung von Bestandskunden sowie Fulfillment & Billing.
Student Trainee in Data Management at HolidayCheck AG
March 1, 2012 - November 30, 2013
Datenmanagement & Qualitätssicherung (Pflege und Anreicherung von Stammdaten, Sicherstellung von Qualitätsstandards), Geodaten & Hotelverwaltung (Neuanlage/Anpassung von Hotels, POIs und Orten, Geokodierung). Marktanalyse und Recherche (Datenaufbereitung, Hotelstandorte, Wettbewerbsanalysen) sowie Buchungsoptimierung durch Hotel-Importe zur Maximierung des Angebots und Strukturierung von Reisedaten.

Education

Bachelor of Arts (BA), Marketing at IUBH University of Applied Sciences
August 1, 2016 - February 1, 2021

Qualifications

Google Ads Search Certification (Make Foundation / Make Basics angegeben, aber konkrete Zertifikatsname im Text als Google Ads Search Certification)
January 11, 2030 - July 31, 2026
Make Foundation
January 11, 2030 - July 31, 2026
Make Basics
January 11, 2030 - July 31, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail, Education
    GAMiKi — one look, digital and in print
    Visual rollout for GAMiKi, a brand selling system boards for coaching, education and families. gamiki.shop redesign: layout, structure and product presentation in Shopify Graphics for Instagram, built on the rebranding Print materials: postcards, handouts and event material in the same look The brand direction came from the client. I built it out visually and applied it consistently across shop, social and print. canva creative design branding marketing…
    GAMiKi — brand, graphics, Shopify store, Google Ads and Brevo automation
    System boards for coaching, education and families, sold D2C and B2B via Shopify. Starting point: a revived product with real substance, but no consistent brand presence and no channel producing predictable revenue. What I did: Brand design and styleguide built out and rolled out across all channels Print material for an event Rebuilt the Shopify store: design, structure, product pages Google Search Ads on purchase-intent keywords, including ad copy Conversion optimisation of the landing page for paid traffic UTM and conversion tracking, attribution in Shopify Analytics Brevo: abandoned cart automation Instagram content creation From a soft rebranding to a full rebranding, implemented and developed further on the design side. Ongoing since Nov 2025: Shopify store, Google Search Ads, newsletters and Brevo automations, Instagram content, print and consulting. marketing marketeer onlinemarketing branding design strategy socialmedia instagram shopify googleads…
    B2B lead generation with LinkedIn Ads and Pipedrive
    LinkedIn Lead Gen campaigns for a company selling onboarding and gift boxes to B2B clients, automated all the way into the CRM. Starting point: enquiries came in irregularly and without a system. Follow-up was manual and got lost in the day-to-day. What I did: LinkedIn Lead Gen campaigns: audience setup, campaign structure, budget control Developed creatives and ad copy, tested against each other Funnel setup from the ad through to the form Make automation: leads flow automatically from the Lead Gen Form into Pipedrive Follow-up email automation sequence Pipedrive: pipeline and automations set up Result: cost per lead well below the standard LinkedIn benchmark. Exact figures are confidential. likedin leadgeneration automation b2b b2bmarketing linkedinads creatives…