I'm Paulina, a freelance online marketer based in Berlin. I work with small teams that don't have a marketing department and need someone who plans the work and then actually does it.

About

I’m Paulina, a freelance online marketer based in Berlin. I work with small teams that don’t have a marketing department and need someone who plans the work and then actually does it. I love solving problems and have a strong technical side, no BS marketing, make it measurable and simple.

What I do:

Paid Ads: Google, Microsoft, LinkedIn, Meta. Keyword and competitor research, campaign setup, ad copy, bidding, ongoing optimisation.

Websites and landing pages: WordPress / Elementor and Shopify. Structure, copy, SEO basics, mobile.

Tracking: GA4 and Google Tag Manager.

Automation: Make, Pipedrive, Brevo. Lead forms into the CRM, automated follow-up, newsletters, abandoned cart flows.

Creatives: ad visuals and social graphics for the campaigns I run, plus print when it’s needed.

I work project-based or on a retainer, remote from Berlin, on site in Germany by arrangement.

German native, English fluent. Google Ads Search certified, Make certified. 5+ years hands on.

  • Joined July 2026

Languages

  • GermanFluent
  • EnglishAdvanced
  • RussianFluent

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Retail
  • Education

Projects · 3

Visual rollout for GAMiKi, a brand selling system boards for coaching, education and families. gamiki.shop redesign: layout, structure and product presentation in Shopify Graphics for Instagram, built on the rebranding Print materials: postcards, handouts and event material in the same look The brand direction came from the client. I built it out visually and applied it consistently across shop, social and print. canva #creative #design #branding #marketing

  • Content Creator
  • Digital Marketer
  • Marketer

System boards for coaching, education and families, sold D2C and B2B via Shopify. Starting point: a revived product with real substance, but no consistent brand presence and no channel producing predictable revenue. What I did: Brand design and styleguide built out and rolled out across all channels Print material for an event Rebuilt the Shopify store: design, structure, product pages Google Search Ads on purchase-intent keywords, including ad copy Conversion optimisation of the landing page for paid traffic UTM and conversion tracking, attribution in Shopify Analytics Brevo: abandoned cart automation Instagram content creation From a soft rebranding to a full rebranding, implemented and developed further on the design side. Ongoing since Nov 2025: Shopify store, Google Search Ads, newsletters and Brevo automations, Instagram content, print and consulting. marketing #marketeer #onlinemarketing #branding #design #strategy #socialmedia #instagram #shopify #googleads

  • Digital Marketer
  • Marketer
  • Marketing Consultant
  • +1

LinkedIn Lead Gen campaigns for a company selling onboarding and gift boxes to B2B clients, automated all the way into the CRM. Starting point: enquiries came in irregularly and without a system. Follow-up was manual and got lost in the day-to-day. What I did: LinkedIn Lead Gen campaigns: audience setup, campaign structure, budget control Developed creatives and ad copy, tested against each other Funnel setup from the ad through to the form Make automation: leads flow automatically from the Lead Gen Form into Pipedrive Follow-up email automation sequence Pipedrive: pipeline and automations set up Result: cost per lead well below the standard LinkedIn benchmark. Exact figures are confidential. likedin #leadgeneration #automation #b2b #b2bmarketing #linkedinads #creatives

  • Digital Marketer
  • Marketing Automation Specialist
  • Performance Marketer
  • +1

Work experience· 9 roles

Self Employed · Paulina HaagOct 2025 – Present · 1 yr 2 mos

Unterstützung von Unternehmen beim Aufbau und der Umsetzung von Marketing mit planbar qualifizierten Anfragen. Fokus auf klare Struktur, pragmatische Umsetzung und messbare Ergebnisse. Schwerpunkte: Performance Marketing (Google, LinkedIn & Microsoft Ads), Conversion-starke Landingpages (WordPress/Elementor), Aufbau klarer Wege vom Erstkontakt bis zum Kunden, operative Umsetzung und Weiterentwicklung von Marketingmaßnahmen, Strukturierung laufender Marketingprozesse sowie smarte Automatisierungen (z. B. mit Make).

Marketing Manager · AI Transformation InstituteApr 2025 – Jun 2025 · 3 mos

Rollenbasiertes Marketing-/Vertriebsnahes Aufgabenpaket im Zeitraum April bis Juni 2025.

Marketing & VertriebsassistenzFeb 2024 – Apr 2025 · 1 yr 3 mos

LinkedIn Marketing & Paid Advertising (organische Posts, LinkedIn Ads, Creatives, Reporting), SEO & Content Marketing (Blog-Optimierung), Website-Pflege (WordPress, Elementor), Google Ads & Microsoft Ads Management sowie CRM & Automatisierung (Pipedrive, Lead-Management, Workflow-Automatisierung). Zusätzlich Projektmanagement/Kampagnen (Website-Relaunch, Print-Kampagnen B2B, Freelancer-Koordination) sowie E-Mail-Marketing & Sales (Segmentierung, Creative Headlines, Kundenansprache, Follow-ups) und Event-/Admin-Support (Terminmanagement, Koordination).

Unternehmensinhaber · Paulina HaagMar 2023 – Jan 2024 · 11 mos
Digital Manager · MediaplanetDec 2021 – Feb 2023 · 1 yr 3 mos
Project Manager Marketing & Sales · MediaplanetJun 2021 – Oct 2021 · 5 mos
Sales Expert · DysonMay 2018 – Aug 2020 · 2 yrs 4 mos
Contact Center Agent · Capita Contact CenterApr 2016 – Feb 2017 · 11 mos

Education

Bachelor of Arts (BA), Marketing · IUBH University of Applied Sciences2016 – 2021

Certifications and awards

Google Ads Search Certification (Make Foundation / Make Basics angegeben, aber konkrete Zertifikatsname im Text als Google Ads Search Certification)2030 – 2026
Make Foundation2030 – 2026
Make Basics2030 – 2026

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