GAMiKi — brand, graphics, Shopify store, Google Ads and Brevo automation

System boards for coaching, education and families, sold D2C and B2B via Shopify.

Starting point: a revived product with real substance, but no consistent brand presence and no channel producing predictable revenue.

What I did:

• Brand design and styleguide built out and rolled out across all channels
• Print material for an event
• Rebuilt the Shopify store: design, structure, product pages
• Google Search Ads on purchase-intent keywords, including ad copy
• Conversion optimisation of the landing page for paid traffic
• UTM and conversion tracking, attribution in Shopify Analytics
• Brevo: abandoned cart automation
• Instagram content creation

From a soft rebranding to a full rebranding, implemented and developed further on the design side. Ongoing since Nov 2025: Shopify store, Google Search Ads, newsletters and Brevo automations, Instagram content, print and consulting.

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