Hi, I’m Pauline Yu, a Taiwanese journalist, basketball agent and digital marketer who builds cross-platform stories and campaigns for sports teams and athletes. I am also an hybrid athlete in Crossfit and Hyrox, before that, I had been playing circus for 5 years. when I was a journalist, I’ve covered CBA, NBL, and CUBA games, created YouTube content, and led social media campaigns that engage fans across TikTok, Weibo, and Instagram. My work blends on-the-ground reporting, talent representation, and strategic storytelling to grow audiences and opportunities for players and brands. I’m currently pursuing a PhD in Sports Business and Social Media Marketing at the University of Salford, exploring customer-dominant logic on TikTok and Douyin while building networks for fan communities. I hold a Master in Global Journalism from the University of Sheffield and a Bachelor's in Physical Education from National Taiwan Normal University. Outside of research, I compete as a Hyrox athlete and work as a freelance media professional, with language skills in Mandarin, English and French (DELF A1).…Hi, I’m Pauline Yu, a Taiwanese journalist, basketball agent and digital marketer who builds cross-platform stories and campaigns for sports teams and athletes. I am also an hybrid athlete in Crossfit and Hyrox, before that, I had been playing circus for 5 years. when I was a journalist, I’ve covered CBA, NBL, and CUBA games, created YouTube content, and led social media campaigns that engage fans across TikTok, Weibo, and Instagram. My work blends on-the-ground reporting, talent representation, and strategic storytelling to grow audiences and opportunities for players and brands. I’m currently pursuing a PhD in Sports Business and Social Media Marketing at the University of Salford, exploring customer-dominant logic on TikTok and Douyin while building networks for fan communities. I hold a Master in Global Journalism from the University of Sheffield and a Bachelor's in Physical Education from National Taiwan Normal University. Outside of research, I compete as a Hyrox athlete and work as a freelance media professional, with language skills in Mandarin, English and French (DELF A1).WWWW…